Many new store owners struggle to generate consistent sales, often due to a lack of clear strategies and effective marketing. That means frustration, wasted resources, and ultimately, the failure of their online business. But what if there was a proven roadmap to navigate?

Through this blog, I’ll tell you how to make money with Shopify. It all starts with selecting the right niche. Let’s begin with how Shopify experts select the niche.

How to Select the Right Niche for Your Shopify Business?

A niche market is a specific segment of a larger market, defined by its own unique needs, preferences, and identity. Focusing on a niche allows you to target a specific audience with tailored products and marketing, increasing your chances of success.

Here’s how you can select the right niche for your Shopify business.

Start with your interests and passions

What are you knowledgeable about? What do you enjoy doing in your free time? Starting with something you’re passionate about can make the business more enjoyable and sustainable.

Identify problems and needs

Think about common problems people face and consider if there are products or solutions that could address those needs. Look for underserved markets or areas where existing solutions could be improved.

Explore trends

Use tools like Google Trends to identify trending products and industries. This can help you find emerging markets with high potential.

Evaluate the Market Size & Demand

Is there a large enough market for your chosen niche? Use keyword research tools (like Google Keyword Planner, Ahrefs, or SEMrush) to estimate search volume and demand for relevant keywords.

Do Competition analysis

How many competitors are already operating in the niche? Analyze their products, pricing, marketing strategies, and online presence. Look for opportunities to differentiate yourself.

Narrow down your niche

Once you have a few potential niches, narrow them down further to focus on a more specific segment. This will help you target your marketing efforts and attract a more qualified audience. For example, instead of “pet supplies,” consider “organic dog treats for senior dogs.

Do you need help selecting the niche for your Shopify business? Then opt for our eCommerce consulting services and let us help you with the selection.

Best Ways to Make Money With Shopify

Let’s say you have chosen the right niche for your Shopify venture. Now, we’ll check the best ways to make money with Shopify:

Sell Physical Products

How it works: This involves sourcing, storing, and shipping physical goods directly to customers. You manage inventory, packaging, and fulfillment.

Benefits: Higher profit margins compared to dropshipping (if managed efficiently), greater control over branding and customer experience, opportunity to build a strong brand identity.

Top Tips:

• Focus on product photography: High-quality images are crucial for showcasing your products.
• Optimize product descriptions: Write compelling descriptions that highlight key features and benefits.
• Streamline your fulfillment process: Efficient shipping and handling are essential for customer satisfaction. Consider using a 3PL (third-party logistics) provider as you scale.

Dropshipping

How it works: You sell products without holding any inventory. When a customer places an order, you forward it to a third-party supplier who ships the product directly to the customer.

Benefits: Low startup costs (no need to invest in inventory), wide product selection, flexibility to run your business from anywhere.

Top Tips:

• Thorough supplier research: Choose reliable suppliers with fast shipping and high-quality products. Order samples to verify quality.
• Focus on marketing and customer service: Since you don’t handle shipping, your focus should be on attracting customers and providing excellent support.
• Manage shipping times and expectations: Dropshipping can sometimes have longer shipping times, so be transparent with customers.

Print-on-Demand

How it works: You design products (e.g., t-shirts, mugs, posters) and a third-party provider prints and ships them only when an order is placed. You don’t hold any inventory.

Benefits: No upfront inventory costs, low risk, ability to offer a wide variety of customizable products.

Top Tips:

• Invest in high-quality designs: Unique and appealing designs are crucial for success in the POD market.
• Choose a reliable print provider: Quality of printing and shipping speed are critical.
• Market your products effectively: Use social media, influencer marketing, and other channels to reach your target audience.

Sell Digital Products

How it works: You create and sell digital goods such as ebooks, online courses, music, software, templates, or stock photos. Customers download these products immediately after purchase.

Benefits: High profit margins (no manufacturing or shipping costs), instant delivery, scalable business model.

Top Tips:

• Create high-value content: Focus on providing valuable information or resources that solve a problem for your target audience.
• Use secure delivery methods: Protect your digital products from unauthorized copying and distribution.
• Build an email list: Offer free resources or lead magnets to capture email addresses and nurture leads.

Try Affiliate Marketing

How it works: You promote other companies’ products on your Shopify store and earn a commission on each sale made through your unique affiliate link.

Benefits: No need to create or manage your own products, low risk, potential for passive income.

Top Tips:

• Choose relevant products: Promote products that align with your niche and target audience.
• Disclose your affiliate relationships: Be transparent with your audience about your affiliate partnerships.
• Focus on providing valuable content: Don’t just bombard your audience with affiliate links. Create helpful content that educates and informs.

Monetize Social Media

How it works: Leverage social media platforms like Instagram, Facebook, and TikTok to drive traffic and sales to your Shopify store. Use features like shoppable posts, product tagging, and live shopping.

Benefits: Reach a large audience, build brand awareness, engage directly with customers.

Top Tips:

• Create engaging content: Use high-quality visuals, videos, and stories to capture attention.
• Run targeted ads: Reach specific demographics and interests with paid social media advertising.
• Engage with your audience: Respond to comments and messages, and build a community around your brand.

Start a Online Marketplace

How it works: Create a platform where multiple vendors can sell their products. You earn a commission on each sale made through your marketplace. Shopify Plus is recommended for this.

Benefits: Diversified income streams, less reliance on managing your own products, potential for high revenue.

Top Tips:

• Establish clear guidelines for vendors: Set standards for product quality, shipping, and customer service.
• Market your marketplace to both vendors and customers: Attract both sellers and buyers to your platform.
• Provide excellent customer support: Resolve disputes and ensure a smooth experience for all users.

If you need help with implementing these strategies for your Shopify venture, have a consultation with our Shopify development company. We’ll examine your requirements and devise the best tactics moving ahead. But why Shopify?

Why Choose Shopify for Your eCommerce Venture?

Is Shopify worth it? Why should you choose it for your eStore and related ventures? Well, there are a few reasons for the same.

• Simple Setup: Shopify offers an intuitive interface and drag-and-drop functionality, making it easy to set up an online store even without technical skills.
• No Coding Required: Most customizations can be done without writing code, simplifying the design and management process.
• All-in-One Platform: Shopify provides everything you need to run an online store, including website hosting, payment processing, shipping integrations, and marketing tools.
• App Store: Extend your store’s functionality with a vast library of apps for marketing, sales, customer service, and more.
• Handles Growth Well: Shopify’s infrastructure can handle increasing traffic and sales as your business grows.
• Multiple Sales Channels: Sell on various platforms like Facebook, Instagram, and Amazon, all managed from your Shopify dashboard.
• PCI Compliance: Shopify is PCI DSS compliant, ensuring secure payment processing for your customers.

Along with these benefits, what you will get with Shopify is round-the-clock support and an active community. So you can create the best store or start a Shopify eCommerce venture with ease.

FAQs on Making Money with Shopify

Let’s Wrap Up

Building a profitable business on Shopify requires more than just setting up a store; it demands a strategic approach encompassing several key elements.

You can choose to sell physical products through traditional eCommerce, leverage low-risk dropshipping, go for print-on-demand, or go for digital products. Regardless of your chosen path, effective marketing is paramount as that’s what will help make your Shopify venture profitable.

While there’s no magic formula for instant riches, you can get professional assistance to raise the chances of making more money.

Fortunately, changing your Shopify store’s name is more than possible. Through this blog, I’ll explain how the Shopify experts change the store name with minimal disruption. But first, let’s look at a few reasons to change the store name.

Top Reasons to Change Your Shopify Store Name

Several situations might prompt a Shopify store owner to change their store’s name. Here are some of the most common reasons:

Rebranding

As businesses evolve, their target audience, product offerings, or overall vision may shift. A new name can better reflect these changes and help attract a new customer base or reposition the brand in the market.

Targeting a New Audience

If a business decides to expand into new markets or demographics, the original name might not resonate with the new target audience. A name change can make the brand more appealing and relevant to the expanded customer base.

Legal Reasons

Sometimes, a business might discover that its original name infringes on an existing trademark or copyright. In such cases, a name change becomes necessary to avoid legal issues.

Name No Longer Fits

Over time, the initial name might become outdated, too narrow, or simply no longer feel like a good fit for the business. A fresh name can revitalize the brand and give it a more contemporary feel.

Mergers or Acquisitions

When two companies merge or one acquires another, a new name might be chosen to represent the combined entity or to reflect the new ownership structure.

Personal Preference

Sometimes, a business owner might simply have a change of heart and decide they no longer like the original name. While less common, this is still a valid reason for a name change.

If you have encountered any of these circumstances or issues with your store, get our eCommerce consultation. We’ll provide you with the necessary advice on the next step.

How to Change the Name of Shopify Store?

Changing your Shopify store’s displayed name is a straightforward process. Here’s a step-by-step guide:

Step 1: Log in to your Shopify admin panel. This is your central hub for managing your online store.

Step 2: In the bottom-left corner of your Shopify admin, you’ll find the “Settings” option. Click on it.

Step 3: On the Settings page, you’ll see a list of various settings categories. Click on “General”.

Step 4: In the “General” settings, you’ll find a section labeled “Store details”. Here, you’ll see your current store name. Click the “Edit” button (it might appear as a pencil icon) to modify these details.

Step 5: In the “Edit profile” dialog box, you’ll find the “Store name” field. Delete the existing name and enter your new desired store name.

Step 6: Once you’ve entered the new name, click the “Save” button. This will update your store’s displayed name across your website.

So you see, changing the name is quite easy. But of course, there are some key considerations. So you can consult with our professional Shopify development company to ensure the best results. As for the considerations, let’s take a look.

Key Considerations When Changing a Store Name in Shopify

Let’s look at a few important points you need to remember:

URL Remains the Same

While you can change the displayed name, your initial myshopify.com URL (e.g., [invalid URL removed]) cannot be changed. This is a core part of your Shopify store’s identity on the platform.

Custom Domain

If you have a custom domain (e.g., yourstore.com), this will remain unaffected by changing your store’s displayed name. You can manage your custom domain separately in the “Domains” section of your Shopify settings.   

Theme Variations

In some cases, third-party themes might have additional settings that control the display of your store name. If you don’t see the changes reflected immediately, consult your theme’s documentation or support resources.

Considering these, you’ll be able to update the store name with ease, with better reflection of your brand or business direction.

FAQs on Changing Name of your Shopify Store

Let’s Conclude

Changing your Shopify store’s name, while not affecting your core URL, is a manageable process that can significantly impact your brand identity. Updating your store name within the general settings is a simple procedure involving navigating to your admin panel, accessing settings, and editing the relevant field.

However, the decision to change your name should be carefully considered, particularly if it involves a new domain.

So if you want expert assistance with your Shopify store? Then connect with us today!

But inconsistent product information, missing details, or unoptimized images create a poor first impression, deterring potential buyers. So through this blog, I’ll explain how the eCommerce experts add products to Shopify and ensure the best possible customer experience. Let’s get straight into it.

How to Add a Product to Shopify?

To add the products effectively, you need to cover the essentials like product titles, descriptions, pricing, and inventory management. The overall aim of this process is to attract customers and drive sales. Here’s how it goes.

Step 1: Access the Product Page.

First off, we assume you have already taken care of the Shopify store setup. So log into your Shopify admin panel. Then, on the left-hand navigation menu, click on “Products”. That will take you to the dedicated products page.

Step 2: Add a New Product

On the Products page, click the “Add product” button (usually located at the top right).

Step 3: Enter the Product Information

Now, to the most important step of the process. You may begin adding the product info to the product page. The info includes the product title, description, and media (including images and videos).

• Title: Give your product a clear and descriptive name.
• Description: Write a detailed description that highlights the product’s features and benefits. Use keywords naturally for SEO.
• Media: Upload high-quality images or videos of your product. Use multiple images to showcase different angles and features.
• Category: Use tags and collections to categorize your products and make them easier for customers to find. 

Step 4: Add Media for Each Product

At this point, you can upload the images and videos for the product. These media will provide the customers with a better understanding of how the products may look in their native environment.

• Images: Upload high-quality images of your product. Use multiple images to showcase different angles, details, and features. Ensure your images are appropriately sized and optimized for web use (smaller file sizes for faster loading).
• Videos (Optional): If you have product videos, you can embed them here as well. Videos can significantly enhance the customer experience.

Step 5: Create a Collection on Shopify

From your Shopify admin, go to “Products” and then “Collections”. This section will not only help provide your Shopify store with a better structure, but also improve the customer experience. So when the customer visits the store, they can browse through the collection and find the most suitable product.

Remember, one product can belong to several collections.

Define the collection title and description. Choose a collection type:

• Manual: You manually select which products to include in the collection.
• Automated: Products are automatically added based on conditions you set (e.g., tag, product type, price).

After setting the collection details, add the products to be included in it.

Step 6: Adjust Other Shopify Products Settings

At this point, it’s time to adjust the additional details and settings like pricing, inventory, and shipping.

• Pricing: Set the price for your product. You can also set a “Compare at price” to show a discount.   
• Inventory: If you’re tracking inventory, enter the number of units you have in stock. You can also choose to track inventory at the variant level (if you have different sizes or colors).
• Shipping: This setting is only applicable for physical products. Here are the details to be specified:-
  
  – Weight: Enter the product’s weight for accurate shipping calculations.
  – Dimensions: Enter the package dimensions.
  – Requires shipping: Check this box if the product needs to be shipped. Uncheck it for digital products or services.
  – Customs information: If you’re shipping internationally, you’ll need to provide customs information.

Step 7: Optimize for Search Engines

Optimizing your Shopify products for search engines is crucial for driving organic (non-paid) traffic to your online store. Your store will be more visible to their potential customers searching for products similar to yours. Here’s what you need to optimize:

• Page title: This is the title that appears in search engine results. Make it concise, descriptive, and include relevant keywords.
• Meta description: This is a brief summary that appears below the page title in search results. Write a compelling description that encourages users to click through to your product page.
• URL handle: This is the part of the URL that comes after your domain name. Make it short, descriptive, and use keywords.

Step 8: Publish Products and View on Store

Once you’ve entered all the necessary information and optimized your product, click the “Preview” button and see how everything looks. To make the product visible on your online store, click “Save Product”.

And congratulations! You have the products available in the store now. The customers can see them.

If you need help with adding the products and optimizing them for better experience, have a consultation with our professional Shopify development company.

Top Product Types on Shopify

You can add different types of products on your Shopify store. And depending on the product, you will need to define some settings and take care of some key considerations. Let’s take a look.

Physical Products

These are tangible items that require shipping. They are the most common type of product sold online.

Examples: Clothing, electronics, furniture, books, cosmetics, jewelry, home goods, etc.

Key Considerations

• Inventory Management: You’ll need to track your stock levels to avoid overselling. Shopify has built-in inventory management features, and there are also apps that offer more advanced inventory control.   
• Shipping and Fulfillment: You’ll need to determine how you’ll ship your products (e.g., USPS, FedEx, UPS) and handle packaging, labeling, and tracking. You might also consider using a fulfillment service (like Fulfillment by Amazon or a 3PL) to handle these tasks.   
• Storage: You’ll need a place to store your inventory, whether it’s a spare room, a warehouse, or a fulfillment center.
• Returns and Exchanges: You’ll need a clear return and exchange policy to handle customer returns and exchanges.

Digital Products

These are intangible goods that are delivered electronically, usually via download or access to a digital platform.

Examples: Ebooks, music, software, online courses, stock photos, digital art, templates, plugins, etc.

Key Considerations

• Digital Delivery: Shopify has built-in functionality for selling digital downloads. You can also use apps to provide more advanced delivery options, such as download limits, expiring links, and PDF stamping.
• File Security: You’ll need to protect your digital files from unauthorized copying and distribution.
• No Shipping Costs: One of the major advantages of selling digital products is that you don’t have to worry about shipping costs or logistics.
• Instant Delivery: Customers can access their purchases immediately after completing their order.

Services

These are intangible offerings where you provide a skill or expertise to customers.

Examples: Consulting, coaching, design services, web development, photography, online tutoring, personal training, etc.

Key Considerations

• Scheduling and Appointments: You’ll likely need a way for customers to book appointments or schedule consultations. Shopify apps can help with this.
• Communication: You’ll need to communicate effectively with clients regarding project details, timelines, and deliverables.
• Payment Processing: You’ll need a way to accept payments for your services. Shopify’s built-in payment gateway or third-party apps can be used.
• Terms and Conditions: It’s important to have clear terms and conditions outlining the scope of your services, payment terms, and cancellation policies.

You’ll need to consider different aspects like inventory, fulfillment, delivery, and customer support based on the type of product you’re selling. If you need additional help with that, get our eCommerce consulting services.

Advanced Product Management Tips

Now that you understand the basics of adding the products to your Shopify store, there are a few advanced tips and tactics that could help.

• Master Product Variants: Use variants extensively for products with options like size, color, or material. This keeps everything on one product page, improving user experience and SEO.
• Leverage Metafields: Store extra product information (like size charts, ingredients, or specific technical specs) that doesn’t fit standard fields. Use metafields to create custom filters and display specific data on product pages.
• Bulk Edit with CSVs: For large product catalogs, use CSV files to efficiently update pricing, inventory, tags, and other product details in bulk.
• Strategic Tagging and Collections: Use tags for granular product filtering within your store and for automated collections. Plan your collections carefully to create logical product groupings for easy browsing.
• Implement Product Bundles: Offer related products together at a discounted price to increase average order value. Use apps or create manual bundles.
• Use Apps for Enhanced Functionality: Explore apps for advanced features like:
  – Inventory Management: For more complex stock control, multi-location inventory, or integrations with other systems.
  – Product Options and Customization: To offer personalized products or complex product configurations.
  – Product Reviews: To collect and display customer reviews, building trust and social proof.

• Optimize Product Organization for Navigation: Ensure your product categories and collections are logically structured and easy to navigate. This improves user experience and helps search engines understand your site structure.
• Implement a Product Information Management (PIM) System (If necessary): For very large catalogs or complex product data, a PIM system can centralize and manage product information across all sales channels.
• Monitor Product Performance: Track key metrics like sales, conversion rates, and traffic for each product. Use this data to identify top performers and areas for improvement.
• A/B Test Product Details: Experiment with A/B testing different product titles, descriptions, images, and pricing to see what resonates best with your audience and improves conversion rates.
• Use Product Recommendations: Implement product recommendation features (either built-in or through apps) to suggest related products to customers, increasing cross-selling and upselling opportunities.

These tips ensure your products are well-organized, user-friendly, and profitable. If you need help with implementing these tips effectively, get our Shopify development experts.

FAQs on Adding the Products to Shopify

Let’s Conclude

What’s a store without the products? So you need to add the products to Shopify with all necessary details, like inputting essential details like titles, descriptions, and media, leveraging variants, collections, and tags, and more.

Moreover, you need to implement advanced techniques like bulk editing, using metafields for custom information, and the importance of product reviews. Remember, consistent product presentation and meticulous attention to detail significantly enhance the customer experience.

So if you need help with managing your products and the store, connect with us today!

Whether it’s a personalized color scheme, a custom logo, or a unique navigation menu, the possibilities are endless with Shopify header HTML customization. A well-designed header not only reinforces your branding but also ensures a smooth shopping experience.

Through this blog, I’ll explain how the Shopify experts go about customizing the header with HTML code excerpts. But let’s start by understanding the Shopify header structure.

Basics of Shopify Header Structure

Your Shopify store’s header is more than just a static banner. It’s a dynamic element, constructed using a powerful templating language called Liquid. This language allows you to create flexible and customizable layouts.

At the heart of your header lies the header.liquid file, nestled within your theme’s Sections folder. This file serves as the blueprint for your header, dictating its structure and content.

In this .liquid file, you’ll find the HTML code excerpts, along with Liquid logic and CSS styles defining your header’s appearance and behavior.

Components of the Header

• Logo: Represents your brand and links to the homepage.
• Navigation Menu: Guides users through your store’s key pages.
• Search Bar: Helps customers find specific products quickly.
• Cart Icon: Provides easy access to the shopping cart.
• Announcement Bar (Optional): Displays promotions or important notices.

Before you start customizing the Shopify header, understand these components. Then you can modify or add elements as needed.

How to Access and Edit Shopify Header HTML?

To customize your Shopify header with HTML, you’ll need to access and edit the header.liquid file. Here’s how it goes:

Step 1: Log in to your Shopify Admin.

Step 2: Go to Online Store > Themes.

Step 3: Click Actions > Edit Code.

Step 4: In the file tree, navigate to Sections > header.liquid.

This file contains the HTML, Liquid, and sometimes JavaScript that make up your store’s header.

But before editing the theme, duplicate it by navigating Theme > Actions > Duplicate. Edit the duplicate theme to avoid breaking your live store.

Basic Customizations in Shopify Header with HTML

Now that you have access to your header.liquid file and understand its structure, let’s explore some basic customizations you can make:

Modifying the Logo Section

The logo is typically rendered using the following code:

<a href="{{ routes.root_url }}">
  <img src="{{ settings.logo | img_url: 'a' }}" alt="{{ shop.name }}">
</a>

To customize:

• Change the logo size: Replace ‘a’ with your desired dimensions (‘400x’, ‘200x’, ‘100x’, etc.).
• Replace the logo with text: Use an <h1> or <p> tag instead of an <img> tag:

<h1>{{ shop.name }}</h1>

Modifying the Navigation Menu

The navigation menu is typically rendered using Shopify’s Liquid linklist object:

<ul>
  {% for link in linklists.main-menu.links %}
    <li><a href="{{ link.url }}">{{ link.title }}</a></li>
  {% endfor %}
</ul>

To customize:

• Add dropdown menus:

<ul>
  <li>
    <a href="/collections">Shop</a>
    <ul class="dropdown">
      <li><a href="/collections/men">Men</a></li>
      <li><a href="/collections/women">Women</a></li>
    </ul>
  </li>
</ul>

• Style the dropdown using CSS:

.dropdown {
  display: none;
  position: absolute;
}
li:hover .dropdown {
  display: block;
}

Adding a Search Bar

If your theme doesn’t have a search bar, you can add one:

<form action="/search" method="get" role="search">
  <input type="text" name="q" placeholder="Search products..." />
  <button type="submit">Search</button>
</form>

Remember to test your changes thoroughly before deploying them to your live store. If you need help with these technical changes to your Shopify store, get our professional eCommerce website design services. We’ll inspect the store and strategize the customizations accordingly.

Advanced Customizations with Shopify Header HTML

Basic HTML and CSS modifications can significantly enhance your Shopify header. But you can take your customizations to the next level by integrating Shopify’s Liquid templating language and integrating third-party scripts.

Conditional Statements

Display specific content based on certain conditions, such as customer segments or product availability.

{% if customer.tags contains 'VIP' %}
  <p>Welcome VIP Customer!</p>
{% endif %}

Loops

Iterate over collections or product lists to dynamically generate content.

<ul>
  {% for product in collection.products %}
    <li><a href="{{ product.url }}">{{ product.title }}</a></li>
  {% endfor %}
</ul>

Google Analytics

Track website traffic and user behavior.

<script async src="https://www.googletagmanager.com/gtag/js?id=UA-XXXXXXXX-X"></script>
<script>
  window.dataLayer = window.dataLayer || [];
  function gtag(){dataLayer.push(arguments);}
  gtag('js', new Date());
  gtag('config', 'UA-XXXXXXXX-X');
</script>

Facebook Pixel

Track conversions and optimize advertising campaigns.

<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', 'YOUR_PIXEL_ID');
  fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=YOUR_PIXEL_ID&ev=PageView&noscript=1"
  /></noscript>

Use CSS Media Queries

Target specific screen sizes to adjust the header’s layout and content.

@media only screen and (max-width: 768px) {
  header {
    /* Mobile-specific styles */
  }
}

Remember to test your changes thoroughly and back up your theme before making significant modifications.

If you need help with implementing these customizations for your eStore, hire our dedicated Shopify development services. We will ensure the best results for suitable functionalities.

FAQs on Shopify Header HTML

Let’s Conclude

By customizing your Shopify header with HTML, you can elevant your online store’s visual appeal, enhance user experience, and ultimately drive more sales. From simple tweaks to advanced modifications, the possibilities are endless.

Remember to start with a strong foundation, understanding the structure of your header.liquid file and the basics of HTML and CSS. As you gain confidence, experiment with Liquid templating to create dynamic and personalized experiences.Don’t forget to prioritize performance and accessibility.

If you need help with the customization, connect with us today!

A Google Ads campaign can be a great way to drive targeted traffic, generate leads, and increase your revenue. So through this blog, I’ll explain how the Shopify experts set up Google Ads for their stores. Let’s begin.

How to Set Up Google Ads for Shopify?

To set up the best Google Ads campaign, there are a few basics to cover. These include:

• A Shopify plan
• Listed products on your eStore
• A valid business domain
• Publicly listed business address, email address, and phone number
• Dedicated terms & conditions, refunds and returns policy pages.

After covering these prerequisites, you can go ahead with the Google Ads setup. Just make sure to use the same email address as the Shopify account for an easy sync.

Create a Google Ads Account

The setup process begins with visiting ads.google.com and either signing into or creating a new account. You will be asked to create a new campaign, but it’s best to skip this step at this moment. We’ll pick it up later.

Step 1: Sign into or create a new account.

Step 2: Switch to Expert Mode and create the account without starting a campaign.

Step 3: Confirm your business details like country, time zone, and currency.

And that’s it, the Google Ads account is ready. Next is the Google Merchant account.

Create a Google Merchant Account

Your products are displayed in the Google search results through the Google Merchant Center. Then millions of shoppers can discover, explore, and buy your products.

Step 1: Go to Google Merchant Center and click Get Started.

Step 2: Use the Google Ads email account and enter your business info.

Step 3: Choose On My Website as the checkout option, so the customers go to your Shopify store.

After the Merchant Center account is done, it’s time to link it to your Shopify store.

Link the Shopify Store to Google Merchant Center

Before connecting the Shopify store with Google Merchant Center, make sure the store is live and isn’t password protected. Then, add your store URL to the Google Merchant Center and verify your website.

After the store is linked, you’ll be able to create Google Ads campaigns and attract customers to shop from your store directly from Google search.

If you need help with this setup, you can opt for our professional Shopify development services. We are well-versed with the ad campaigns and can ensure the best results.

How to Connect Shopify with Google Tag Manager?

If you are trying to set up Google ads, there’s a good chance you have also set up Facebook Pixel in your Shopify store. In that case, it’s important to track the performance of your ads, so it’s easier to see how successful it is.

In that case, we recommend you use Google Tag Manager. With it, you can easily add and manage Google Analytics, track ad conversions, remarketing tags, and even third-party scripts.

Here’s how you connect Shopify with Google Tag Manager.

Create a Google Tag Manager Account

If you don’t already have a Google Tag Manager account, create one. Here’s how you proceed.

Step 1: Go to tagmanager.google.com.

Step 2: Sign in with your Google account.

Step 3: Click Create Account and fill in the details like account name and country.

Step 4: Choose Web as the container type and name it (something like “Shopify Store”).

Step 5: Click Create and accept the terms and conditions.

After the container is created, you will get two pieces of code from Google. One would be for the header and the other one for the body. These will come in handy for the further process.

Install Google Tag Manager on Shopify

After the GTM account is created, install this tool on your Shopify store. Here’s how it goes.

Step 1: Sign into your Shopify store account and visit the admin panel.

Step 2: Navigate to Online Store > Themes and then click on ‘Edit Code’ under the ‘Actions’ section.

Now, the code excerpts from Google Tag Manager will come in use.

Step 3: In the theme.liquid file, paste the header code excerpt under the <head> tag.

Step 4: Paste the body code immediately after the <body> tag.

Step 5: Click ‘Save’ to apply the changes.

That’s it; the GTM is not up and running on your eStore. Next, you need to manage the tags through this platform.

Set Up Conversion Tracking for Google Ads

If you have an “AW-” tag, it will help set up the Google Ads conversion tracking. Here’s the process.

Step 1: Sign into Shopify, navigate to the App store, download the Google & Youtube app.

Step 2: Review the required permissions and click ‘Install’.

Step 3: If this app isn’t already connected to Google, click ‘Connect Google Account’. Sign in using the same Google Ads account.

Step 4: There will be a banner ‘Just want to set up Google Ads conversion measurement’. Click ‘Get Started’.

Step 5: Select your Google Ads account, then click ‘Connect’.

Now, your account will send conversion info automatically to Google Ads. But what if you have a “G-” tag? Well, this tag is for Google Analytics.

Set Up Google Analytics 4 (with the “G-” Tag)

For this part of the process, you will need to ensure your Google Analytics tracking is set up correctly. Here’s how you do it.

Step 1: Just like with the previous process, download the Google & Youtube app (if you haven’t already).

Step 2: If not already connected, click ‘Connect Google Account’ and choose the account linked to your store.

Step 3: Click ‘Get Started’ under the ‘Looking only to set up Google Analytics 4’ banner.

Step 4: Select your GA4 property, click ‘Connect’.

Now, your Shopify store will send all data related to your Google Analytics account and the Tag Manager will GA4 starting with “G-”.

Set Up Tags for Google Ads or Google Analytics in GTM

After integrating your eStore with GA, you’ll be able to manage the Google Ads and analytics more effectively through GTM.

For Google Ads Conversion Tracking

Step 1: Open the Google Tag Manager and select your Shopify container.

Step 2: Click Tag, then New Tag.

Step 3: Choose Google Ads Conversion Tracking and enter your AW- Conversion ID and Label from Google Ads.

Step 4: Set the tag to trigger when conversion (like a purchase) happens on the “Thank You” page.

Step 5: Click ‘Save and publish’.

For Tracking Google Analytics 4:

Step 1: In Google Tag Manager, click ‘New Tag’ and then ‘Google Tag’.

Step 2: Enter your G- measurement ID from GA4.

Step 3: Set the tag to trigger on All Pages to track visitors across your site.

Step 4: Click ‘Save and publish’.

Test the Tags

Finally, as you may understand, it’s important to test the tags before finalizing everything. Make sure they are firing correctly.

In Google Tag Manager, click Preview to enter Debug mode. Then, visit your Shopify store and check if the conversion and analytics tags are triggering as expected.

If everything is as planned, return to Google Tag Manager and click ‘Submit’ to publish your changes.

This process can be a little tricky for those without the prior experience. So we recommend you opt for our professional Shopify services for the best results.

How to Use Google Ads for Your Shopify Store?

Rather than running around with a megaphone, Google Ads is about reaching the target customers exactly when they are looking for products similar to yours.

Let’s see how you can create a successful Google Ads campaign for your store.

Create a Google Ads Campaign

After the Google Ads account is linked into Shopify, you’ll be ready to create the first campaign.

Step 1: On the Google Ads dashboard, click ‘+ New Campaign’.

Step 2: Choose the objective, like “Sales”, “Website traffic”, etc. and then click ‘Continue’.

Choose Your Target Audience

After creating a new campaign, you need to choose the right target audience. That will get the best results for your campaign.

To that end, go to the Audience settings, and define the type of people based on customer segmentation. For Shopify, use the “Demographics” and “Interests”.

Create Effective Ad Copies

Next, you need to create ad copies that are compelling enough to captivate the target audience. For Shopify eStores, try to focus on the USPs of your products. Take care of the headlines, descriptions, and visuals.

• Headlines: Include relevant keywords and highlight special offers and discounts along with top features.
• Descriptions: Be persuasive and focus on the product USPs. Also mention benefits like free shipping, if needed.
• Visuals: Make sure the product images and any promo visuals are clear and high-quality.

Set Your Budget

It’s crucial you have a predetermined daily budget for the Google Ads. How much are you willing to pay? Decide after carefully considering your target audience and the kind of traffic and sales output you are aiming for.

There’s also the bidding strategy. If you’re just starting, go for ‘Maximize Clicks’ to ensure the best traffic numbers within your budget. You can also set up the bidding manually if you have enough data on how your campaign is performing.

Launch & Monitor the Ad Campaign

After you are satisfied with the setup, click ‘Save and Continue’ and the campaign will be launched. Then, you will need to monitor its performance regularly with respect to key metrics like click-through rates (CTR), conversion rates, and cost per click.

Use the data to see how well the ads are doing and if there is anything to improve them. If you are spending too much without any positive results, then either adjust your budget or the campaign.

If you need help with this or other aspects of your ad campaign, hire our Shopify development experts. We’ll ensure the best results.

FAQs on Google Ads on Shopify

Let’s Conclude

In today’s competitive digital landscape, effective online advertising is crucial for the success of any Shopify store. Google Ads offers a powerful platform to reach your target audience and drive sales.

By following the steps outlined in this guide, you can set up and optimize your Google Ads campaigns to maximize your return on investment. Remember to define the goals, conduct through KW research, create a compelling ad copy, and set a realistic budget and bidding strategy.

So, let’s set up the best Google Ads campaign for your eStore. Have a consultation with us today!

Custom CSS allows you to add your own style rules to your Shopify store, giving you the freedom to tweak every aspect of its appearance. So through this blog, I’ll explain how the Shopify experts add custom CSS to customize the design of the store. Let’s begin with what CSS is.

What is Custom CSS? (And Why Use It?)

Custom CSS is a powerful tool that allows you to tailor the look and feel of your Shopify store to your exact specifications. By writing custom CSS code, you can override the default styles and create a truly unique online shopping experience.   

Why Use Custom CSS?

There are a few reasons to customize your Shopify store with CSS:

• Complete Control: You have full control over the design and layout of your store.
• Unique Branding: Create a distinctive brand identity that sets you apart from the competition.
• Pixel-perfect Design: Achieve precise control over the placement and styling of every element in your store.
• Enhanced User Experience: A visually appealing and well-organized store can improve user engagement and conversion rates.
• Future-proof Your Store: Stay ahead of design trends and easily adapt to future changes.

Whether you want to add a custom header, change the color scheme, or even create a unique page layout, custom CSS would be the way to go.

Preparation for Adding Custom CSS in Shopify

Before working on creating and adding custom CSS for your Shopify store, there are a few prerequisites to consider. Here’s what you need to do:

Back Up Your Shopify Theme

First of all, you need to backup your Shopify theme, so there’s a way to restore your store in case anything goes wrong.

• Go to Online Store > Themes.
• Locate your active theme and click Actions > Duplicate.

The duplicate theme will serve as your fallback if anything goes wrong.

Understand Your Theme Structure

Shopify themes are built on Liquid (Shopify’s templating language), HTML, CSS, and JavaScript. CSS files are located in the Assets folder of your theme. Most themes include a main CSS file (e.g., theme.css or styles.css).

Basic Understanding of HTML and CSS

While you don’t need to be a coding expert, a fundamental knowledge of HTML and CSS will help you grasp the concepts and write effective custom CSS.

With these prerequisites, you’re ready to start customizing your Shopify store’s appearance.

How to Add Custom CSS in Shopify?

CSS is key to creating visually-stunning and engaging online shopping experiences. Here’s how you go about creating the custom CSS and adding it to your Shopify store.

Access Your Shopify Theme Files

To make customizations, you’ll need to access your theme’s code. You can do so via the Shopify theme editor.

Step 1: Log in to your Shopify admin panel.

Step 2: Go to Online Store > Themes.

Step 3: Locate your active theme and click Actions > Edit Code.

The code editor will open, showing a list of folders like Layout, Templates, Sections, Snippets, Assets, and more.

Create a Custom CSS File

To keep your custom styles separate from your theme’s core files (making future updates easier), it’s best to create a dedicated CSS file.

Step 1: In the Assets folder, click Add a new asset.

Step 2: Select Create a blank file, and name it custom.css. 

Step 3: Click Add asset. A new, blank file will appear under the Assets folder.

This will allow you to write your custom CSS rules in a clean and organized manner.

Link Your Custom CSS File to the Theme

Once you’ve created the custom CSS file, you need to ensure that your Shopify store loads it.

Step 1: Open the theme.liquid file in the Layout folder.

Step 2: Locate the </head> tag (usually near the top of the file).

Step 3: Add the following line just before the closing </head> tag:

<link rel="stylesheet" href="{{ 'custom.css' | asset_url }}">

Step 4: Save the changes.

This line tells the browser to load the custom CSS file you created.

Add Custom CSS Rules

Now that your custom.css file is linked, you can start writing CSS rules.

Step 1: Open the custom.css file in the Assets folder.

Step 2: Add your custom CSS. For example:

• Change the background color of the header:

.site-header {
    background-color: #000000; /* Black background */
    color: #ffffff; /* White text */
}

• Increase the size of product titles:

.product-title {
    font-size: 24px;
    font-weight: bold;
}

• Hide the search bar:

.search-bar {
    display: none;
}

You can use CSS selectors to target specific elements on your page and apply styles to them.

Save and Preview Changes

After adding your custom styles, click ‘Save’. Go to your store’s live site and refresh the page to see the changes. Use your browser’s developer tools (right-click > Inspect) to test additional changes in real-time before finalizing them in the custom.css file.

Organize and Optimize Your CSS

To make your CSS file easier to maintain, follow these best practices:

• Use Comments: Add comments to label sections of your CSS file.

/* Header Customizations */
.site-header {
    background-color: #333;
}

• Group Similar Styles: Keep related rules together, e.g., all header styles in one section.
• Minimize Overrides: Use specific selectors to avoid conflicts with existing theme styles.

These practices can help you write cleaner, more maintainable CSS.

If you need further help with CSS enhancement for your Shopify store, opt for our eCommerce design services. We will analyze your store design requirements and go about the coding implementations accordingly.

But is there another way, a more efficient way to add custom CSS to Shopify? Well, there’s the theme editor.

How to Add Custom CSS via Shopify Theme Editor?

If your theme supports it, you can add CSS directly through the Theme Editor. Here’s how you do it.

Step 1: Log into your Shopify admin panel.

Step 2: Navigate to Online Store > Themes > Customize.

Step 3: Check for a section like Additional CSS under theme settings.

Step 4: Add your custom CSS directly here:

.button {
    background-color: #ff0000;
    color: #ffffff;
}

Step 5: Save and preview your changes.

But understand that this option may not exist in all themes and offers limited organization compared to using a dedicated file.

FAQs on Adding Custom CSS in Shopify

Let’s Summarize

With custom CSS, you can transform your Shopify store into a visually stunning and unique online shopping experience. By adding custom code excerpts, you can take control of your store’s design and implement your create vision effectively.

Remember, while custom CSS offers immense power, make sure you use it responsibly. Always test your changes thoroughly and be mindful of potential conflicts with your theme’s existing styles.

If you’re new to CSS, don’t be afraid to experiment and learn. Or you can connect with us for your Shopify store today!

While Shopify can help create high-quality eCommerce websites, Etsy is a marketplace where you can sell handmade, vintage, and unique items to a ready-made audience.

Through this blog, I’ll explain how the eCommerce experts choose Shopify vs Etsy and which one is better. Let’s begin.

Shopify vs Etsy: Comparison Table

If you’re unsure about which platform is the best fit for your business, you’re not alone. Many aspiring entrepreneurs struggle with this decision. Choosing the wrong platform can lead to wasted time, money, and missed opportunities.

So next, we’ll cover the overviews of these two key tools.

Overview of Shopify

Shopify is a powerful eCommerce platform that empowers businesses to create, customize, and manage their online stores. It offers a wide range of features and tools to help you sell your products online and in person.

Key features and benefits of Shopify

• User-friendly interface: Easy to use, even for beginners.   
• Customizable themes: Design your store to match your brand identity.   
• App store: Expand your store’s functionality with thousands of apps.   
• Payment processing: Accept payments from various sources.   
• Marketing tools: Promote your products and attract customers.   
• Inventory management: Keep track of your stock levels.   
• Shipping and fulfillment: Manage shipping and fulfillment processes.   
• Customer support: 24/7 customer support available.

With its comprehensive features and flexible pricing plans, Shopify can help you take your online business to the next level.

Overview of Etsy

Etsy is an online marketplace where you can buy and sell unique, handmade, vintage, and craft supplies. It’s a platform that values creativity and individuality, connecting sellers with millions of buyers around the world.

Key features and benefits of Etsy

• Global marketplace: Reach a vast audience of potential buyers.
• Easy-to-use interface: Simple to set up and manage your shop.
• Low barriers to entry: Start selling with minimal upfront costs.
• Community-driven platform: Connect with other sellers and buyers.
• Built-in marketing tools: Promote your products and attract customers.
• Secure payment processing: Safe and reliable transactions.
• Customer support: Assistance with any questions or issues.

Etsy provides a supportive community and a platform to connect with buyers who appreciate one-of-a-kind items.

If you need an idea on which platform would be more suitable for the store, opt for our professional eCommerce development services.

Which has the Better Design? Shopify or Etsy?

Shopify offers a high degree of design flexibility. You can customize your store’s theme, layout, and branding to match your unique vision. This allows you to create a professional and visually appealing online store.   

Etsy, on the other hand, has a more standardized design aesthetic. While you can customize your shop’s banner, logo, and product images, the overall layout and feel are consistent with the platform’s branding.

This can be both a benefit and a drawback, as it provides a familiar shopping experience for customers but limits your ability to create a truly unique online presence.

Verdict

Ultimately, the better design is what you and your customers prefer. If the preference is more customization and branding control, Shopify is the clear winner. But if you want a simple, minimalist design and comfortable aesthetics, Etsy would be a good fit.

Which is Easier to Set Up? Shopify or Etsy?

Shopify requires more setup effort. You’ll need to choose a theme, customize your store’s design, set up payment gateways, and configure shipping settings. However, Shopify provides a user-friendly interface and helpful resources to guide you through the process.

Etsy, on the other hand, is generally easier to set up. It’s a pre-built marketplace, so you don’t need to worry about designing a website or setting up complex payment gateways. You simply create a seller account, list your products, and start selling.

Verdict

While Shopify offers more flexibility and control, Etsy is a quicker and simpler option for those who want to start selling quickly without much technical expertise.

Which is More Cost Effective? Shopify or Etsy?

The most cost-effective platform between Shopify and Etsy depends on two key factors: the upfront cost and transaction fees.

Upfront Cost

• Shopify: Starts from $29 per month. For those looking for more features and customization, there are more advanced plans available.
• Etsy: With Etsy, there’s a listing fee of $0.2 per listing.

Transaction Fees

• Shopify: The transaction fees for Shopify starts from 2% for the basic plan and goes as low as 0.6% for the advanced plan.
• Etsy: With Etsy, there is a transaction fee of 6.5% per transaction.

Verdict

If you are a low-volume seller of unique items, Etsy would be more cost-effective due to its free basic plan and lower upfront costs. But if you are a high-volume seller, the lower transaction fees of Shopify makes it a better option.

Which has Better Marketing Tools? Shopify or Etsy?

Shopify provides a robust suite of marketing tools, including:   

• SEO: Control over meta descriptions, title tags, and URL structure.   
• Email Marketing: Built-in email marketing tools to send promotional emails and newsletters.   
• Social Media Integration: Easily share products on social media platforms.   
• Discount Codes: Create and manage discount codes to attract customers.   
• Gift Cards: Offer gift cards to boost sales.   
• Analytics: Detailed analytics to track website traffic, sales, and customer behavior.   

Etsy, on the other hand, offers limited marketing tools. While it provides some basic tools like Etsy Ads and social media integration, it doesn’t offer the same level of customization and control as Shopify.

Verdict

If you’re looking for a platform with powerful marketing tools to help you grow your business, Shopify is the clear winner.

Which Platform Offers Better Support? Shopify or Etsy?

Shopify provides 24/7 customer support through various channels, including phone, email, and live chat. They have a dedicated support team that can assist with a wide range of issues, from technical problems to account management.

Additionally, Shopify offers a comprehensive knowledge base and community forums where users can find answers to common questions and troubleshooting tips.

On the flip side, Etsy also offers customer support, but it’s typically not as responsive or comprehensive as Shopify’s. While they do provide support through email and phone, response times can vary, and the level of support may not always be as helpful as needed.

Verdict

While Etsy’s community-based support can be helpful, Shopify’s dedicated support team and 24/7 availability often provide more timely and effective assistance. So Shopify is better.

Need more info and advice on which platform would be more suitable for your store? Then opt for our eCommerce consultation services.

FAQs on Shopify vs Etsy

So Which is Better? Shopify or Etsy?

The “better” platform between Shopify and Etsy depends on your specific business needs and goals.

Shopify is ideal for those who want full control over their online store, a wide range of customization options, and advanced marketing tools. And Etsy, on the other hand, offers a built-in audience and a simpler setup process with less customization and marketing flexibility compared to Shopify.

Ultimately, if you are selling a variety of products, from physical goods to digital downloads. But Etsy is a great choice for sellers of handmade, vintage, and unique items.

If you need help with setting up an online store, connect with us today!

But navigating Shopify’s theme editor can be daunting, especially for beginners. Fret not! Through this blog, I’ll explain how the Shopify experts transform the appearance of your store. Let’s begin.

How to Change the Background Color of a Section in Shopify Theme Editor?

First off, you can easily change the background color of any section on your Shopify store through the theme editor. Here’s how it goes.

Step 1: Log into your Shopify admin panel.

Step 2: On the dashboard, navigate to your Online Store > Themes.

Step 3: On the theme page, click “Customize”. That will open the page to be customized.

Step 4: Click Theme settings and then navigate to “Colors”. That will open a sidebar menu with all the different colors installed on your theme. You can edit these colors as per your choice.

Step 5: After setting the color, select the section the color of which you wish to change.

Step 6: Under the “Rich text” part of the sidebar, you’ll see different color schemes available to be set. Select the suitable one and that changes the color of the particular section.

Step 7: Click “Save” to finish the editing process.

But the theme editor can only get you so far. The customizability is a little limited with Shopify as is, so you will need help from dedicated Shopify developers. We can help customize the store with CSS. Or you may follow the next section.

How to Use CSS to Customize the Background Color on Shopify?

CSS (Cascading Style Sheets) is a powerful tool that allows you to style your website. By adding custom CSS to your Shopify theme, you can precisely control the appearance of various elements, including background colors.

Step 1: Log into your Shopify admin panel.

Step 2: Navigate to Online Story > Themes.

Step 3: Click “Customize” next to your active theme.

Step 4: In the theme editor, look for the “Theme settings” section and click on “Custom CSS”.

Step 5: To change the background color of a specific section, you’ll need to target that section using its unique CSS selector. This could be an ID, class, or a combination of both.

Here’s an example.

Let’s say you want to change the background color of a section with the ID product-section. You would add the following CSS code.

#product-section {
    background-color: #f0f0f0; /* Replace with your desired color */
}

How to Find the Specific CSS Selector for a Section?

To find a section’s CSS selector, right-click on the element on your browser and click “Inspect”. That will open the browser’s developer tools. Hover over the element in the HTML structure and the section will be highlighted in the browser.

The highlighted element’s CSS selector will be displayed in the developer tools.

If you want help with this customization or more advanced ones on your eStore, consult with our professional Shopify development company.

Top Design Tips for Shopify Stores

A well-designed Shopify store can significantly impact your sales. Here are some top design tips to elevate your online store:

#1 Choose a Responsive Theme

Ensure your theme is optimized for mobile devices. A fast-loading theme improves user experience and SEO.

#2 Minimalist Design

Avoid clutter and focus on essential elements. Use white space effectively to improve readability.

#3 High-quality Visuals

Use high-resolution images from multiple angles. Write engaging descriptions that highlight benefits.

#4 Easy Navigation

Organize your products into clear categories. Implement a prominent search bar for easy product finding.

#5 Clear Call-to-Action

Use contrasting colors and clear labels for CTAs. Place CTAs in strategic locations to maximize conversions.

#6 Consistent Branding

Maintain a consistent brand identity throughout your store. Use a limited color palette to create a cohesive look.

#7 Fast Checkout Process

Minimize the number of steps in the checkout process. Offer a guest checkout option for convenience.

#8 Security Badges

Display security badges to reassure customers. Showcase positive reviews to build trust.

#9 A/B Testing

Continuously experiment with different design elements through A/B testing to optimize conversions.

Remember, a well-designed store is essential for building brand credibility and driving sales. Speaking of the benefits, let’s look at them in detail.

Why Change the Background Color in Shopify?

Changing the background color of specific sections in your Shopify store can significantly impact its overall appearance and user experience. Here are a few of the reasons to change the color.

• Brand Consistency: Aligning background colors with your brand’s color palette creates a cohesive and professional look.
• Creating Visual Hierarchy: By strategically using different background colors, you can guide visitors’ eyes to the most important information.
• Highlighting Key Sections: Using contrasting colors can draw attention to important sections like product descriptions or call-to-actions.
• Readability: Choosing background colors that contrast well with text color improves readability and reduces eye strain.
• Clearer Information Organization: Using color to differentiate sections can enhance the overall clarity and organization of your store.
• More Engaging Design: A visually appealing store can capture visitors’ attention and encourage them to explore further.
• Better User Experience: A clear and easy-to-navigate store can lead to higher conversion rates.

To get the best of these benefits, get our eCommerce consultation and understand what will help the design of your eStore.

FAQs on Changing the Background Color in Shopify

Let’s Conclude

You can easily customize the background color of any section in your Shopify store. Whether you’re a beginner or an experienced Shopify user, understanding the basics of CSS and the theme editor can help you create a visually appealing and professional online store.

Remember to experiment with different color combinations and design techniques to find the best look for your brand. Always test your changes on different devices and browsers to ensure a consistent user experience.

If you need help with customizing the Shopify store, connect with us today!

Both are excellent eCommerce platforms. BigCommerce is a powerful platform for scaling businesses, offering more control over technical aspects like hosting and customization. Shopify, on the other hand, is a more user-friendly platform ideal for small and medium-sized businesses.

Through this blog, I’ll elaborate BigCommerce vs Shopify further and show when eCommerce experts choose which one. Let’s get straight into it.

BigCommerce vs Shopify: Comparison Table

Both platforms offer a suite of features to help you build and manage your online store. But which one is the right fit for you? Well, before we dive deep into the comparison, let’s look at an overview of the two platforms.

Overview of BigCommerce

BigCommerce is your powerful, flexible e-commerce platform. It’s designed to help you scale your business without limitations. With a focus on performance, security, and customization, BigCommerce helps build stunning online stores, drive sales, and deliver exceptional customer experiences.

Pros & Cons of BigCommerce

Pros

+ High Performance: BigCommerce is known for its speed and reliability, ensuring a seamless shopping experience for your customers.

+ Scalability: It can handle high traffic volumes and rapid growth, making it suitable for businesses of all sizes.

+ Advanced Features: Offers a wide range of features, including robust SEO tools, powerful marketing capabilities, and flexible customization options.

+ No Transaction Fees: Unlike some other platforms, BigCommerce doesn’t charge transaction fees, saving you money on every sale.

+ Strong Customer Support: Provides 24/7 customer support to assist you with any issues or questions.

Cons

– Steeper Learning Curve: While user-friendly, BigCommerce may require more technical expertise compared to some other platforms, especially for advanced

– Less App Integration: While it offers a decent app store, the selection may not be as extensive as some other platforms, such as Shopify.

BigCommerce is an excellent platform for creating high-quality eCommerce websites. But is it actually better than Shopify, or is it worse? Before answering that, let’s look at an overview of Shopify.

Overview of Shopify

Shopify is a popular eCommerce platform that empowers businesses of all sizes to sell their products online. It offers a user-friendly interface, a vast app store, and a strong focus on design and customization.

With Shopify, you can easily set up your online store, manage your inventory, process orders, and accept payments.

Pros & Cons of Shopify

Pros

+ User-friendly interface: Shopify’s intuitive interface makes it easy to set up and manage your online store, even if you have no technical experience.

+ Extensive app store: Access a wide range of apps to extend your store’s functionality and integrate with other services.

+ Strong marketing tools: Utilize built-in marketing features like email marketing, discounts, and gift cards to promote your products and attract customers.

+ Secure payment processing: Shopify offers secure payment processing and fraud protection to safeguard your business and customer data.

+ Reliable customer support: Shopify provides 24/7 customer support to assist you with any questions or issues.

+ Scalability: Shopify can grow with your business, offering plans to accommodate businesses of all sizes.

Cons

– Transaction fees: Shopify charges transaction fees on sales, which can add up, especially for high-volume businesses.

– Limited customization: While Shopify offers a variety of themes and customization options, it may not be as flexible as other platforms for advanced customization.

– App costs: Many of the best apps on the Shopify App Store are paid, which can increase your monthly expenses.

– Hosting fees: You’ll need to pay a monthly subscription fee to host your store on Shopify.

Shopify is a great choice for businesses of all sizes, from small startups to large enterprises. But which is better, BigCommerce or Shopify? Well, you can opt for our eCommerce consulting services to get the best advice on your eStore.

Difference Between BigCommerce and Shopify

As mentioned earlier, both BigCommerce and Shopify are outstanding if you want to create a high-quality eCommerce website. But to make a choice between them, let me give you a deeper comparison between the two.

Ease of Use

BigCommerce: While BigCommerce also offers a user-friendly interface, it can be more complex for those new to e-commerce. However, it provides more flexibility and customization options, which can be beneficial for experienced users.

Shopify: Renowned for its user-friendly interface, Shopify is a great choice for beginners. Its drag-and-drop builder makes it easy to create and customize your online store without any coding knowledge.

Verdict: While both platforms offer user-friendly interfaces, Shopify generally has a smoother learning curve for beginners.

Design & Customization

BigCommerce: BigCommerce provides more flexibility and customization options, allowing you to create truly unique online stores. You can customize the platform’s core code to tailor it to your specific needs.

Shopify: Shopify offers a wide range of customizable themes to give your store a unique look and feel. However, its customization options are more limited compared to BigCommerce.

Verdict: If you’re looking for a simple, out-of-the-box solution with limited customization options, Shopify is a good choice. However, if you need more control over the design and functionality of your store, BigCommerce is a better option.

Scalability

BigCommerce: BigCommerce is designed to scale with your business. It can handle high-volume traffic and complex product catalogs.

Shopify: Shopify can handle a wide range of store sizes, from small businesses to large enterprises. However, for high-volume stores, you may need to upgrade to a higher-tier plan or consider using a third-party fulfillment service.

Verdict: If you’re a small business with moderate traffic, Shopify can be a good option. However, if you’re expecting high-volume traffic or plan to scale your business rapidly, BigCommerce is a more suitable choice.

Sales & Marketing

BigCommerce: BigCommerce also provides a variety of marketing tools, including email marketing, SEO, and social media integration. However, its app store is not as extensive as Shopify’s.

Shopify: Shopify offers a range of built-in marketing tools, including email marketing, social media integration, and discount codes. It also has a vast app store with additional marketing tools.

Verdict: Both platforms offer effective sales and marketing tools. However, Shopify’s extensive app store gives it a slight edge in terms of flexibility and customization. BigCommerce, on the other hand, offers powerful built-in features and is more SEO-friendly.

Payment Management

BigCommerce: BigCommerce supports a variety of payment gateways, including PayPal, Stripe, and Amazon Pay. It also offers its own payment processor, BigCommerce Payments.

Shopify: Shopify offers a wide range of payment gateways, including PayPal, Stripe, and Amazon Pay. It also has its own payment processor, Shopify Payments, which can be a convenient option for many merchants.

Verdict: Shopify’s Shopify Payments can be a convenient option for many merchants, especially those who want to avoid transaction fees. But BigCommerce’s no-transaction-fee model can be more cost-effective for high-volume sellers.

Pricing

BigCommerce: BigCommerce offers a range of pricing plans starting from $29 per month, but there are no transaction fees. This can be a more cost-effective option for high-volume sellers.

Shopify: Shopify offers a range of pricing plans starting from $29 per month to suit different business needs. However, it charges transaction fees on most plans, which can add up for high-volume sellers.

Verdict: While Shopify offers a user-friendly platform, its transaction fees can be a significant cost for high-volume sellers. BigCommerce’s no-transaction-fee model can be a more cost-effective option, especially for larger businesses.

Customer Support

BigCommerce: BigCommerce offers 24/7 customer support via email, phone, and live chat. They also have a comprehensive help center and active community forum.

Shopify: Shopify offers 24/7 customer support via email and live chat. They also have a helpful knowledge base and community forum.

Verdict: Both platforms offer excellent customer support. However, BigCommerce’s dedicated support teams and multiple support channels may be more beneficial for complex issues.

So as you see, BigCommerce excels at some things while Shopify excels at others. Now, the question is what you require from your platform? How do you choose between these two and when?

When to Choose BigCommerce and Shopify?

Although serving the same person, both are quite different platforms. Let’s see when to choose BigCommerce and Shopify.

Choose BigCommerce if

• You’re a beginner: Shopify’s user-friendly interface and streamlined setup process make it a great choice for those new to e-commerce.   
• You prioritize ease of use: Shopify’s intuitive design and drag-and-drop builder make it easy to create and manage your online store.   
• You need a wide range of apps: Shopify’s extensive app store offers a plethora of apps to enhance your store’s functionality.   
• You value a strong community and support: Shopify has a large and active community, providing ample resources and support.   

Choose BigCommerce if

• You need advanced customization: BigCommerce offers more flexibility and customization options, allowing you to tailor your store to your specific needs.   
• You’re a high-volume seller: BigCommerce’s no-transaction-fee model can be more cost-effective for high-volume businesses.   
• You prioritize performance and scalability: BigCommerce is designed to handle high-traffic and complex product catalogs.   
• You want more control over your store: BigCommerce offers more technical control over your store, allowing you to customize the platform’s core code.

Ultimately, the best choice for you will depend on your specific needs and budget. If you need help with choosing the best eCommerce platform and creating an eStore, hire our professional eCommerce development services.

FAQs on BigCommerce vs Shopify

So, Which is Better? BigCommerce or Shopify?

The best choice between BigCommerce and Shopify ultimately depends on your specific business needs, technical expertise, and budget. Both platforms offer powerful tools and features to help you build and grow your online store. Here’s what it boils down to.

• If you’re a beginner or small business owner looking for an easy-to-use platform with a wide range of apps and themes, Shopify may be a good choice.
• If you’re a larger business with more complex needs, or if you’re looking for more control over your store’s design and functionality, BigCommerce may be a better option.

To get a more accurate evaluation and create the best eCommerce website, connect with our experts today!

But at this point, you can’t really rely on the traditional methods as they may lead to missed opportunities and customer dissatisfaction. That’s where Shopify CRM integration comes in. It helps track customer interactions, personalize marketing campaigns, or efficiently manage your sales pipeline.

Through this blog, I’ll explain how the Shopify experts integrate CRM solutions and leverage their benefits. Let’s begin.

What is a CRM?

CRM, or Customer Relationship Management, helps businesses manage and improve their interactions with customers. This includes storing customer information, tracking sales, managing marketing campaigns, and providing customer support.

By centralizing all this information, CRM helps businesses streamline operations, make data-driven decisions, and ultimately, build stronger relationships with their customers.

Top Shopify CRM Apps: How to Choose the Best One?

Nowadays, there are some outstanding CRM apps available for Shopify eCommerce websites. We’ll cover the top ones and showcase their highlights to help you choose the best one.

HubSpot

HubSpot offers a free CRM that includes features like contact management, deal tracking, email marketing, and live chat. It also integrates with a number of other HubSpot products and services, such as marketing automation and sales software.

That makes it a good option for businesses that are already using the HubSpot platform or that are looking for an all-in-one CRM solution.

Pricing: CRM starts from $15 per month.

Zendesk

Zendesk is a customer service solution that offers a variety of features, including ticketing, live chat, and a knowledge base. It also integrates with a number of other Zendesk products and services, such as Sales and Support.

Pricing: Starts from $19 per month.

Zoho CRM

Zoho CRM is a sales CRM software that offers a variety of features, including contact management, lead scoring, deal tracking, and reporting. It also integrates with a number of other Zoho products and services, such as marketing automation and email marketing.

Pricing: Starts from $14 per month.

Nutshell

Nutshell CRM is a simple and powerful sales and marketing CRM that helps B2B teams close more deals. It has all the core CRM features you need, as well as additional features that can help you accelerate your business growth, such as email tracking, pipeline management, and reporting. Nutshell is a good option for businesses that are looking for a CRM that is easy to use and affordable.

Pricing: Starts from $13 per month.

Agile CRM

Agile CRM is an all-in-one CRM software that helps businesses automate their sales, marketing, and service processes. It includes features for contact management, lead scoring, deal tracking, email marketing, and social media marketing.

Pricing: Free plan available for up to 10 users. Start from $8.99 per month.

Brevo

While Brevo is not a CRM itself, it is an email marketing platform that can integrate with Shopify and other CRM systems. Brevo offers features such as email marketing, SMS & WhatsApp marketing, marketing automation, and forms.

Pricing: Free plan available. Paid plans start from $8.08 per month.

Salesforce

Salesforce CRM is a customer relationship management tool that helps businesses manage and improve their customer relationships. It includes features for sales, service, marketing, and commerce. However, it is important to note that Salesforce CRM can be expensive for small businesses.

Pricing: Starts from $165 per month.

But how do you choose the best one among these? Let’s look at what to consider.

How to Choose the Best CRM for Shopify Stores?

Choosing the right CRM can significantly impact your Shopify store’s efficiency and customer satisfaction. There are some key factors to consider:

Core CRM Features

• Contact Management: Efficiently store and manage customer information, including contact details, purchase history, and preferences.
• Sales Pipeline Management: Track sales opportunities from lead generation to closure, visualize the sales funnel, and forecast revenue.
• Marketing Automation: Automate marketing tasks like email campaigns, social media posting, and lead nurturing.
• Customer Support: Manage customer inquiries, track support tickets, and provide timely resolutions.

Shopify Integration Features

• Seamless Sync: Ensure that customer data, orders, and product information are automatically synced between Shopify and your CRM.
• Real-time Updates: Stay informed about the latest customer activities and order statuses in real-time.
• Automated Workflows: Create automated workflows to streamline tasks like lead assignment, order fulfillment, and customer follow-ups.

Advanced Features

• Predictive Analytics: Leverage AI-powered insights to identify trends, predict customer behavior, and make data-driven decisions.
• Customer Segmentation: Group customers based on demographics, behavior, or preferences to tailor marketing campaigns and offers.
• Mobile Accessibility: Access your CRM on the go to manage customer interactions and sales activities from your smartphone or tablet.
• Integrations with Other Tools: Seamlessly integrate with other tools like email marketing, social media, and accounting software to streamline operations.

The best CRM for your Shopify store will depend on your specific business needs and budget. The suitable choice will help optimize your sales process, improve customer relationships, and drive business growth.

If you need help with choosing the most suitable CRM for your Shopify store, get our eCommerce consulting services.

How to Integrate CRM with Shopify?

We assume you have followed the previous section and chosen the best Shopify CRM to enhance your business operations. Make sure you have considered your business needs to determine which CRM features are essential.

After the selection, you can follow these steps.

Install the CRM App

Once you’ve selected a CRM with a Shopify app, the installation process is relatively straightforward. With respect to the likes of HubSpot, Zendesk, Zoho CRM, Salesforce, etc., there are Shopify apps available. You need to install the app of your chosen CRM.

Step 1: Access your Shopify admin panel.

Step 2: Look for the “App Store” icon in the left-hand navigation menu.

Step 3: Use the search bar, find, and open the specific CRM app you’ve chosen (e.g., HubSpot, Zoho CRM, etc.).

Step 4: Click the “Add app” button.

You may be prompted to authorize the app to access your Shopify store’s data. Follow the on-screen instructions to complete the authorization process.

Step 5: Once installed, the app will be added to your Shopify admin panel.

After the installation, you will need to configure the app for CRM integration.

Configure the Integration

Configure the app’s settings to specify which data you want to sync between Shopify and your CRM. This might include customer information, orders, products, and more.

Step 1: Grant the CRM app permission to access your Shopify store’s data. This typically involves providing API keys or OAuth tokens.

Step 2: Configure the app to sync customizer info along with order and product details. These may include order numbers, products, quantities, and shipping details as well as product names, descriptions, SKUs, and prices.

Step 3: Set up automated workflows to generate leads, ensure order fulfillment, and integrate customer support. That is key to ensuring smooth operations on your Shopify store.

Step 4: Customize the fields and workflows to your specific requirements. You can have it automate particular tasks like sending personalized email campaigns or triggering specific actions based on customer behavior.

Finally, test the integration to ensure that data is syncing correctly and workflows are functioning as expected.

Regularly check for updates to the CRM app and Shopify to ensure compatibility and optimal performance.

You can also use the Shopify API to connect your CRM directly to your store If you need further help with CRM integration on your store, hire our professional Shopify development company. But are there any significant benefits of this integration?

Benefits of Shopify CRM Integration

Integrating a CRM with your Shopify store can significantly enhance your business operations and improve customer relationships, as suggested by the name. Here are some key benefits:

Centralized Customer Data

A single source of truth for all customer information, including purchase history, preferences, and interactions. Data-driven insights to make informed business decisions.

Enhanced Customer Experience

Tailored marketing campaigns and offers based on customer behavior and preferences. Quick and efficient resolution of customer inquiries and issues. CRM helps ensure a smooth and efficient checkout process.

Streamlined Sales Process

Streamline tasks like lead generation, opportunity management, and sales forecasting. Increased sales productivity and faster deal closure. Accurate forecasting based on historical data and real-time insights.

Improved Marketing Effectiveness

Precisely target specific customer segments with relevant marketing messages. Nurture leads through personalized email campaigns and other marketing initiatives. Foster stronger customer relationships through effective communication.

Enhanced Operational Efficiency

Automate repetitive tasks, such as data entry and report generation. Minimize manual effort and human error. Focus on high-value activities and strategic initiatives.

If you need help with achieving significant business growth, integrating a CRM with your Shopify store could be excellent.

FAQs on Shopify CRM Integration

Let’s Conclude

If you want to create a competitive eCommerce eStore, one of the key integrations is a CRM as it may help streamline operations, improve customer relationships, and boost sales.

When selecting a CRM, consider factors like your business size, budget, and specific needs. Popular options include HubSpot, Zoho CRM, Brevo, Salesforce, etc. The best CRM for your Shopify store depends on your specific needs and budget.

If you need help with this integration and more advanced ones, connect with us today!

You can add JS to Shopify module and enhance the store’s customer experience and overall performance. But integrating JavaScript into Shopify may not be so easy for anyone without the technical expertise. 

So through this blog, I’ll explain how the Shopify experts add JS to their stores. Let’s get straight into it.

How to Add JS to Shopify Module?

With Shopify, there are 3 ways to add custom JavaScript codes to the store. It can be done through theme.liquid file (for global use), module-specific method, or dynamic script injection. Let’s look at these one-by-one.

Method 1: Directly in theme.liquid (Global Use)

For global scripts that apply across your entire store, the theme.liquid file is the best place to add JavaScript. This method ensures that the script is available on every page.

Step 1: Access the theme.liquid File

• From your Shopify admin, navigate to Online Store > Themes.
• Under Actions, click Edit Code.
• Open the theme.liquid file located in the Layout folder.

Step 2: Insert JavaScript in the <head> or <body> Section

You can add your script either in the <head> or <body> tag, depending on the type of script:

For external JavaScript files:

<script src="{{ 'your-script.js' | asset_url }}"></script>

This will load your JavaScript file hosted in the Assets folder.

For external scripts hosted elsewhere:

<script src="https://example.com/path/to/your-script.js"></script>

Step 3: Upload JavaScript Files

Ensure that any custom JavaScript files (e.g., your-script.js) are uploaded to the Assets folder. To upload, click Add a new asset in the Shopify code editor, then select your script file.

But understand that adding large scripts to the head can slow down page load times. So use this method only to add small, essential scripts needed globally.

Method 2: Adding JavaScript in Sections (Module-Specific)

This method of adding JS is specific to a particular module or section of your store. So you need to edit the relevant section’s Liquid file. This ensures the JavaScript runs only on the intended page or module.

Step 1: Navigate to the Sections Folder

In the Shopify admin, go to Online Store > Themes > Edit Code. Then, open the ‘Sections’ folder and find the Liquid file corresponding to the module or section you want to add JavaScript to (e.g., product-template.liquid for the product page).

Step 2: Add Inline JavaScript or Reference External File

For inline JavaScript:

<script>

  document.addEventListener('DOMContentLoaded', function() {

    console.log("Custom JS for this module");

  });

</script>

This will execute the script once the page content is fully loaded.

To include an external JavaScript file:

<script src="{{ 'module-specific.js' | asset_url }}"></script>

Step 3: Upload the JavaScript File

If you’re using an external JavaScript file (e.g., module-specific.js), make sure to upload it to the Assets folder, just as with the global method.

You need to ensure that the section is used on the pages where you want the script to be loaded. This method requires some knowledge of Shopify’s theme structure.

Method 3: Using Shopify’s Script Tags API (Dynamic Script Injection)

For more advanced use cases, where you want to inject JavaScript dynamically or via an app, Shopify’s Script Tags API is a powerful tool.

Step 1: Access Shopify’s Admin API

You need access to the Shopify Admin API, which requires an API key and access token.

Step 2: Add a Script Tag Dynamically

With this method, you can insert a script tag dynamically to your store. This is often useful when integrating third-party applications that need to inject scripts.

Example:

fetch('/admin/api/2023-10/script_tags.json', {

  method: 'POST',

  headers: {

    'Content-Type': 'application/json',

    'X-Shopify-Access-Token': 'your-access-token',

  },

  body: JSON.stringify({

    script_tag: {

      event: 'onload',  // This runs the script when the page is loaded

      src: 'https://your-hosted-js-file.com/script.js',  // URL of your hosted JavaScript file

    },

  }),

});

Step 3: Note on API Limitations

Using the Script Tags API is an advanced method that might be more suitable for developers creating custom Shopify apps or integrating with external services.

When you want to control the loading of the script based on the page context.

If you are not technically inclined and find it tricky to work with coding, hire our professional Shopify development company. Our experts will customize the JS code excerpts according to your requirements and take your store to the next level.

Tips for Writing Clean JavaScript Code in Shopify

Writing clean, efficient, and maintainable JavaScript code is crucial for a smooth-running Shopify store with outstanding performance and user experience. So follow these best practices:

Use Namespaces

Avoid polluting the global namespace by wrapping your code inside objects or functions. This helps prevent conflicts with other scripts running on the page. For example:

var MyShopifyApp = {

  init: function() {

    console.log("Custom JS for Shopify Store");

  }

};

MyShopifyApp.init();

Defer/Async Attributes

To improve page load performance, use the defer or async attributes when adding external JavaScript files. The defer attribute ensures the script runs after the HTML is parsed, while async allows the script to load asynchronously. That is, without blocking other resources.

<script src="{{ 'your-script.js' | asset_url }}" defer></script>

This is particularly important for third-party scripts that may not need to run immediately, allowing the page content to load faster.

Test Responsiveness

Ensure that the JavaScript functions seamlessly on both desktop and mobile devices. Test for responsiveness, especially if you’re adding interactive elements that will be used across different screen sizes. This is critical for ensuring your eCommerce website is mobile responsive.

Avoid Blocking Render

Ensure that your JavaScript doesn’t block the page’s rendering process, as this can lead to a poor user experience. Scripts that modify the DOM should be non-blocking, and asynchronous loading is crucial for maintaining smooth performance.

Benefits of Adding JS to Shopify Modules

A few of the best benefits of adding JavaScript to a Shopify store include:

• Interactive Elements: Create interactive elements like sliders, modals, and animations to engage customers.
• Personalized Experiences: Tailor the shopping experience to individual users based on their behavior and preferences.
• Real-Time Updates: Implement features like live product updates, inventory checks, and dynamic pricing.
• Product Recommendations: Use JavaScript to suggest relevant products based on customer browsing history or purchase behavior.
• Cart Optimization: Implement features like one-click checkout and abandoned cart recovery to boost sales.
• Upselling and Cross-Selling: Offer personalized product recommendations to increase average order value.
• Optimized Loading Times: Load scripts efficiently to minimize page load times and improve user experience.
• Custom Functionality: Create unique features and functionalities that differentiate your store from competitors.
• Third-party Integrations: Integrate with third-party services like payment gateways, shipping providers, and marketing tools.

But to get the most of these benefits, you will need to hire our Shopify development experts. But what kind of benefits will it offer? Let’s see.

FAQs on Adding JS to Shopify Module

Let’s Conclude

Adding JS to your Shopify modules can significantly enhance the functionality and user experience of your online store. But you need to understand Shopify’s core architecture and choose the right method to integrate the JavaScript into your store. That means, you may choose to go for the global method, specific modules, or dynamic script injection.

Regardless of the method, make sure to use namespaces and test responsiveness after the integration, so the codebase is clean, efficient, and high-performant.

For professional help with this integration and more advanced functionalities, have a consultation with us today!

But uploading them to your store can sometimes feel like navigating a complex maze. Don’t worry; I’ll explain to you how the Shopify experts upload video files to their store. Let’s begin.

Why Add Videos to Your Shopify Store?

Adding videos to your Shopify store can significantly enhance your customers’ shopping experience and boost your sales. Here’s why:

• Increased Engagement: Videos capture attention and keep visitors on your site longer.
• Improved Product Understanding: Videos provide a visual explanation of your products, reducing customer confusion and returns.
• Boosted Conversions: Videos can increase conversion rates by showcasing product features and benefits in an engaging way.
• Enhanced Brand Storytelling: Videos allow you to share your brand’s story and connect with your audience on an emotional level.
• Improved Search Visibility: Search engines prioritize video content, helping your store rank higher in search results.

All-in-all, adding videos to your store gives more information to the customers about the products, so it’s easier for them to make a decision.

How to Upload Video File to Shopify Store?

Let’s take a look at how you can prepare and upload the video file to your Shopify file.

Step 1: Get the video URL from the platform. For example, if it’s a Youtube video, copy the URL or embed code. Either take the code from the share section of the video or just copy the URL from the top.

Step 2: Go to Embed Responsively and make your video responsive. What this website does is create a mobile responsive snippet code to embed.

Step 3: Copy the snippet code to be embedded into your Shopify store.

Step 4: Log into your Shopify dashboard and navigate to Online Store > Pages.

Step 5: You’ll get a list of pages on your Shopify store. Select the page you want to embed the video in.

Step 6: On the store page, click the “Insert video” icon that will look like a video camera.

Step 7: That will open a pop-up window. Paste the embed code in the text field and click “Insert video”.

Step 8: Click “Save” to confirm the settings.

But what if you want to add the video to the product gallery? Or the product description?

How to Upload a Video to Your Shopify Product Gallery?

This process is quite simple. All you need to do is go to the Media section of the product page and click “Add from URL”. Then, paste the URL of your original video.

After that, you can drag the video to whatever position you want; be it at the front or the back or somewhere in the middle.

Make sure you save the changes after making the changes.

So, need help with adding more dynamic elements to your store? Then hire our professional Shopify development company.

FAQs on Uploading Videos to Shopify Store

Let’s Conclude

Nowadays, video content has become an indispensable tool for online businesses. By incorporating videos into your Shopify store, you can captivate your audience, boost engagement, and drive sales.

Remember, the key to successful video marketing lies in creating high-quality, informative, and visually appealing content. So from preparing your video to customizing its placement and appearance, keep your store’s best interests in mind.

If you need help with adding videos or making your store more captivating in any way, connect with us today!