How to Create a Landing Page on Shopify: A Step-by-Step Guide

Creating a high-converting landing page on Shopify is critical for conversion. You might be running a product launch, promotion, or lead capture, and an effective landing page could tip the scales in your favor.

Shopify’s user-friendly platform makes the process easy. It allows you to design a polished landing page without technical expertise. With the right strategy, you can get maximum engagement and sales. Expert Shopify developers believe that these landing pages can also enhance Shopify SEO.

This blog discusses the process of creating high-converting landing pages. It also discusses the elements of a good landing page. So, let’s start!

What is a Shopify Landing Page and Why is it Important?

A Shopify landing page is a focused, standalone page designed to drive visitors toward a single goal, like buying a product, signing up for a newsletter, or promoting a special offer. Unlike your general store pages, it cuts out distractions and keeps the messaging clear so customers know exactly what to do next.

Landing pages are crucial because they boost conversions. Whether running ads, launching a new product, or collecting leads, a well-optimized landing page makes it easy for visitors to take action. Without competing links or menus, they’re more likely to click “Add to Cart” or submit their email.

Plus, landing pages help you track performance. You can test different designs, headlines, or CTAs to see what works best, improving your campaigns over time. In short, a strong landing page is a must if you want more sales and better marketing results.

How to Create a Landing Page on Shopify?

Creating a landing page in Shopify doesn’t have to be complicated. Whether you’re launching a new product, running a sale, or announcing a special event, a dedicated page can gain faster results for you.

Shopify provides you with options for creating these pages depending on your desired level of simplicity or complexity. 

Let’s discuss the various ways of creating a landing page in Shopify:

Using Shopify’s Built-In Page Editor

Shopify allows you to create simple pages right from the admin panel.

• Go to Online Store > Pages > Add Page.
  
• Add a title and write your content in the editor.
  
• You can insert images, videos, and links.

• Hit Save, and the page is ready.

This method is best for basic pages without complex designs. However, the layout is limited unless you customize the theme code.

Using Shopify Theme Templates and Sections

Some themes offer flexible page templates or allow you to create custom sections.

Here’s how:

• Go to Online Store → Themes.
  
• Click Customize on your current theme.
  
• Choose a page template and customize it using drag-and-drop sections.

To clarify, we’ve made this template using the default Shopify editor and labeled it with the name “landing page.” We can use this template in the pages we will create based on our requirements. 

Now, when we’re creating a page in Shopify, we can select this landing page template from the template section of the edit screen.

The output is going to look like this.

To design your landing page, you can use pre-built blocks like text, image banners, videos, and buttons.

For advanced customization, you can:

• Duplicate and edit your theme’s Liquid files.
  
• Create a unique page template for your landing page.

Using Page Builder Apps (Recommended for Beginners & Marketers)

Page builder apps are your best friend if you want more control and design options.

Popular options include:

• Shogun: Shogun is a powerful drag-and-drop page builder trusted by many eCommerce brands. It offers customizable templates, A/B testing, and mobile optimization. It’s great for marketers who want complete creative control and performance-tracking tools in one place.
  
• PageFly: PageFly is one of Shopify’s most popular landing page builders. It’s known for its flexibility and wide range of design elements. Whether you want to build product pages, homepages, or landing pages, PageFly gives you the tools to make it happen without coding.
  
• GemPages: GemPages makes it super simple to create stunning pages with its intuitive drag-and-drop interface. It supports integrations with various marketing tools and is suitable for all store sizes. If you want to create custom experiences quickly, GemPages is an excellent choice.
  
• LayoutHub: LayoutHub provides ready-to-use layouts that you can quickly customize. It’s designed to help you build high-quality pages in minutes. If you want speed and simplicity with a clean design, LayoutHub might be the best fit.

These apps offer:

• Drag-and-drop editors.
  
• Custom elements like countdown timers, tabs, and forms.
  
• Mobile Optimization.
  
• A/B testing features.

Install the app, choose a template, customize it, and publish.

For Shopify Plus Users (Advanced Option)

If you’re on Shopify Plus, you get even more flexibility. You can use:

• Custom scripts to personalize landing pages.
  
• Advanced checkout customization.
  
• Tailored user experiences for different customer segments.

This method is best for large stores or agencies managing big campaigns.

Once your landing page is ready, make sure it matches your brand and works well on both desktop and mobile. Keep the message clear and the layout easy to follow. Test different versions if needed and always keep an eye on how the page is performing. A strong landing page can make a big difference in your results.

Landing Page Builder Examples (With Screenshots)

To help you get started faster, we’ve included example screenshots using two popular apps – PageFly and GemPages. These visuals give you a clear idea of how the editing interface works and how easily you can design your page from scratch or use a template.

Designing a Landing Page with PageFly

Template Selection & Setup Screen

This view shows the starting point in PageFly, where you can browse and choose from various page templates and explore different layout options.

Customizing the Chosen Template
After picking a template, you can modify different sections, like banners, text blocks, and images, using PageFly’s drag-and-drop tools.

Final Published Page (Live Preview)
Here’s a look at the live landing page after saving and publishing it. This is exactly how it appears to your customers on the storefront.

Building a Landing Page with GemPages

Template & Layout Options
In this GemPages screen, you can select a template to begin designing your landing page and explore various page-building features.

Editing the Layout and Content
Once a template is selected, you can customize its content, rearrange elements, and tweak the design to fit your brand without coding.

Live Landing Page Output
This screenshot shows the final result after publishing. It’s the front-end view your visitors will see when they land on the page.

These examples should give you a clear idea of how easy it is to build custom landing pages using visual builders like PageFly and GemPages. Whether starting from a template or creating something from scratch, these tools make the process smooth, even if you’re not a designer or developer.

Key Elements of a High-Converting Landing Page

A landing page needs more than just good looks to perform well. It should guide visitors clearly and help them take action without confusion. The layout, words, and visuals all keep people interested and encourage them to click, buy, or sign up. Here are some key parts every high-converting landing page should include.

• Clear Headline: Your headline should quickly tell visitors what the page is about. It should be short, simple, and focused on the main benefit. A strong headline grabs attention and sets the tone for the rest of the page.
  
• Engaging Visuals: Good images or videos help people understand your message faster. Use clean, high-quality visuals that match your product or offer. Make sure they load fast and look good on all devices.
  
• Strong Call to Action (CTA): The CTA tells visitors what to do next, like “Buy Now” or “Get Started.” It should be easy to spot and use action words. Place it where people can find it without scrolling too much.
  
• Short and Clear Text: Keep your message simple. Avoid long paragraphs and stick to the point. Explain what you’re offering and why it’s useful. Use bullet points if needed to make reading easier.
  
• Trust Signals: Adding customer reviews, ratings, or trust badges can make people feel more confident about your product. These signs show that others have had a good experience and help build credibility.
  
• Mobile-Friendly Design: Most visitors use phones, so your landing page should work smoothly on small screens. Make sure buttons, text, and images adjust well for mobile viewing.

The right mix of these elements can turn a regular landing page into one that delivers real results. Always focus on what your customers need and how you can make their decision easier. A clean, focused design with the right message can boost your chances of success. Want to build optimized landing pages for your store? Our Shopify development company can help.

Types of Shopify Landing Pages

Landing pages are specialized tools made for very specific jobs. Choosing the appropriate one enhances the effectiveness of your marketing campaigns. Here is a closer look at the Shopify landing pages that are most useful:

• Lead Generation Pages: These are perfectly suited if the primary goal is email list building or contact database building. They work exceptionally well for webinar signups, free trials, or gathering leads before a product launch. The trick is to give them something valuable in exchange for their contact info, like an exclusive discount or a helpful guide.
  
• Click-Through Pages: Consider them as intermediaries in your sales funnel. They do not directly sell but prepare visitors for the next step, whether that’s a product page, checkout, or registration form. Often used in paid ad campaigns where you want to warm up the audience before the final offer.
  
• Subscription Pages: Built for growing your recurring audience. Whether it’s a newsletter, membership site, or VIP club, these pages highlight the benefits of subscribing. Effective ones use social proof and clear perks to convince visitors to sign up.
  
• Squeeze Pages: The ultimate lead capture machines. These are short, distraction-free pages with one goal: get that email address. They usually pair a compelling headline with an irresistible freebie (like an ebook or discount code). Perfect for list-building campaigns.
  
• Seasonal Pages: Temporary but powerful. These pages create urgency around holidays, special events, or limited-time sales. Countdown timers, themed designs, and exclusive seasonal offers make them highly effective for boosting conversions during key periods.
  
• Sales Pages: When you need to move inventory fast, these pages shine. They focus entirely on promoting discounts, bundles, or clearance items. Strong visuals, prominent pricing, and scarcity elements (like “limited stock”) drive quick decisions.
  
• Product Pages: More detailed than your standard store listing, these single-product landing pages tell a complete story. High-quality images, detailed benefits, testimonials, and a prominent CTA work together to convert browsers into buyers.
  
• Splash Pages: Your digital storefront sign. Use these for important announcements, like a coming soon page for a new store, a maintenance notice, or a simple welcome message. They’re brief by design, delivering just one key piece of information.
  
• Thank You Pages: Thank you pages appear after a customer completes an action, like making a purchase or signing up for your email list. They’re a great way to show appreciation while keeping engagement high. You can suggest related products, offer a discount for their next order, or simply reinforce brand trust.

Each type serves a unique purpose in your marketing strategy. Match the page to your specific goal for maximum impact.

Tips For Building High-Converting Shopify Landing Pages

If you want to make sure that your landing page converts, you should follow these tips:

Use a Single CTA Per Page

Don’t confuse visitors with multiple options. Whether it’s “Buy Now” or “Sign Up Today,” stick to one clear action you want them to take. Too many choices often lead to no action at all.

Clearly Communicate the Benefits

People don’t buy features; they buy solutions. Instead of saying “Our product has X specs,” tell them how it makes their life easier. “Sleep better with our pressure-relieving mattress” works way better than technical jargon.

Make Your CTA Button Prominent

Your call-to-action button should be impossible to miss. Use contrasting colors that stand out from your page design, and make it big enough to spot instantly. “Add to Cart” in bright orange converts better than a tiny gray button.

Simply put, the key to making sure that your landing page converts is to place the right CTA. Use it only once and communicate the benefits.

Optimizing Shopify Landing Page for SEO and Analytics

Building a landing page is just one aspect of the process. Other factors to consider so that it can get to the right people and perform well are its search engines and tracking tools. This contributes to getting more visitors to the page as well as giving relevant information to improve results.

Here are some really simple ways to optimize your landing page for SEO and track its performance.

• Use the Right Keywords: The title, headings, and description should have keywords likely to be searched by curious minds. This way, search engines can understand your content and provide it to the right audience.
  
• Write a Clear Meta Description: Good meta descriptions appear alongside search results, giving a summary of your page. It should be catchy and to the point so it grabs attention and encourages people to click the link.
  
• Optimize Page Speed: You know, visitors will leave before too long if a webpage does not load fast. Small images are recommended; fewer apps or scripts and a clean design allow faster page loading.
  
• Mobile Optimization: Most users now browse on their phones, so it is vital that the page design looks good on all devices and that the text stays legible. Washed-out tap targets need to be made appealing again.
  
• Add Google Analytics: Connect your landing page to Google Analytics to monitor how it is performing. The metrics displayed by Google Analytics give insight into visit counts, clicks, the speed of the page, and much more.
  
• Use Search Console: Google Search Console helps you gain insight into how your page performs within search results. It tells you what keywords attract visitors to your site and informs you of any problems.

If you spend a little more time studying SEO and tracking, then you will get more visibility and will be able to gauge the landing page performance. Both these steps help attract more visitors and let you apply intelligent changes over time.

How to Promote Your Landing Page?

Once your landing page is ready, it is time to bring people to see it. Even the greatest page, when no one sees it, is of no use. So, promoting it is equally important. The right combination of platforms and messages reaches larger audiences and gives you better results.

• Share on Social Media: Post your landing page on platforms like Instagram, Facebook, and X. Use simple captions with a strong message and a clear link. You can also add it to your bio or story highlights.
  
• Use Email Marketing: Send an email to your subscribers with a short message and a direct link to the landing page. Make the email clear, with a subject line that grabs attention.
  
• Run Paid Ads: Promote your landing page using Facebook Ads, Google Ads, or other platforms. Target specific groups based on interests, behavior, or location for better reach.
  
• Add to Your Website: Place links or banners on your homepage, blog posts, or product pages. This makes it easy for visitors to find and click through.
  
• Use Influencers or Partners: Ask influencers, affiliates, or partners to share your landing page with their audience. Their recommendation can help build trust and bring in more traffic.
  
• Include in Blog Posts: If you write blog content, naturally include links to your landing page where it fits. This keeps things helpful and not too pushy.

Promoting your landing page doesn’t have to be complicated. The key is to be consistent and reach people where they already spend time. With steady effort and the right tools, you can drive more traffic and make your page work even harder for your goals.

Frequently Asked Questions

Let’s Conclude

Creating a landing page on Shopify is one of the easiest ways to highlight your product, service, or special offer. Whether you’re launching something new, collecting leads, or running a campaign, a well-designed landing page helps you guide visitors toward a clear goal.

With Shopify’s tools and a few smart strategies, you can build a page that not only looks good but also delivers results. Once you’ve made the page, make sure to promote it so that it reaches the right audience.

Looking for experts to build high-converting landing pages? Contact our experts today!