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<p>AfkeBooks is one of the biggest eCommerce stores, selling an extensive range of books and audio and video guides on subjects like Medical Science, Physics, Biology, and more. Here, you can also find books and guides in languages like French, German, Spanish, Italian, and much more.</p>


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<p>drinkdesoi.com is online eCommerce store for the non-alcoholic drink which is popular in France. DeSoi is providing verity of non-alcoholic drink with different flavors and packing along with option to make recurring orders from the store.&nbsp;</p>


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We assure the supporting backdrop of our experienced eCommerce developers to our valuable clients holding proven records of creating the right eCommerce business website, selling both digital and physical products, and being responsive in each display dimension including desktop, tablet, and mobile device.<br><br>At BrainSpate, we strive to enhance the productivity and efficiency of businesses. In addition to our services, we have developed several customized plugins and extensions that enrich the SaaS eCommerce platforms, making the website more profitable and user-friendly.<br><br>When it comes to eCommerce our premier goal is to build your best eCommerce store with easy-to-go shipping options for customers.<br><br>Our 100+ eCommerce development proven track record demonstrates our mastership to create multiple types of eCommerce websites that meet each business's requirements.

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<p>Let’s say you have spent months or even a year <a href="https://brainspate.com/blog/how-to-start-an-ecommerce-business/" target="_blank" rel="noreferrer noopener">creating your eCommerce website</a>. Now, one of the most important things is for the search engines to crawl your site, and not just the text part. That’s where schema markup comes in. It helps provide clear and concise explanations of your products, reviews, and business information to search engines.</p>



<p>Schema markups help display rich snippets in search results. The <a href="https://brainspate.com/hire-ecommerce-developers/" target="_blank" rel="noreferrer noopener">eCommerce experts</a> use them to boost the visibility and attract more potential customers. But there are various schema markups available for different elements on your site. With markups, search engines recognize crucial details like product names, prices, ratings, availability, and even brand information.</p>



<p>In this blog, I’ll cover everything you need to know about schema markups in eCommerce. Let’s begin.</p>



<h2 class="wp-block-heading" id="what">What is Schema Markup?</h2>



<p>Schema markup (or <a href="http://schema.org" target="_blank" rel="noreferrer noopener nofollow">Schema.org</a> markup) is a standardized code added to the webpages, so search engines get richer information about the content. Also known as structured data, this code acts as a semantic layer, explicitly defining the type and meaning of specific elements on a webpage.</p>



<p>By utilizing schema markup, websites can communicate the exact nature of their content to search engines with greater clarity. That includes product information, events, reviews, and organizational details. So the search engines can display more comprehensive and informative results in the SERPs. That, in turn, improves the visibility and click-through rates.</p>



<h2 class="wp-block-heading" id="why">Why Use Schema Markups in eCommerce?</h2>



<p>Schema markups are meant to ensure better understanding and presentation of information from your site to the search engines and users. Let’s look at the benefits.</p>



<p><strong>Enhanced Search Visibility</strong></p>



<p>Schema markup provides search engines with a clearer understanding of your product details, including names, descriptions, prices, availability, and reviews. This allows search engines to display richer information in search engine result pages (SERPs), such as star ratings, pricing, and product snippets.</p>



<p>This increased visibility can lead to a higher click-through rate, attracting more potential customers to your website.</p>



<p><strong>Improved Organic Search Ranking</strong></p>



<p>While schema markup doesn&#8217;t directly guarantee a higher ranking in search results, search engines often favor websites that provide clear and structured data. With schema, you can show search engines that your site adheres to best practices and offers valuable information, potentially leading to a boost in organic ranking.</p>



<p><strong>Increased User Engagement</strong></p>



<p>Rich snippets generated by schema markup can significantly enhance user engagement. They display key product details directly in search results. So potential customers can quickly assess product information and make informed decisions. That leads to higher conversion rates.</p>



<p><strong>Greater Brand Credibility</strong></p>



<p>Rich snippets that showcase product reviews and ratings can build trust and credibility with potential customers. This transparency can encourage users to click through to your website and ultimately make a purchase.</p>



<p><strong>Future-proofing SEO Strategy</strong></p>



<p>As search engines continue to evolve, their reliance on structured data is likely to increase. Implementing schema markup can help <a href="https://brainspate.com/blog/ecommerce-seo-guide/" target="_blank" rel="noreferrer noopener">position your eCommerce site for SEO</a> success and ensures you remain competitive in the ever-changing search landscape.</p>



<p>Overall, schema markups can help improve the search visibility and user experience. That’s why the <a href="https://brainspate.com/ecommerce-development/" target="_blank" rel="noreferrer noopener">eCommerce Services</a> use schema markups to raise the sales and conversions of the stores.</p>



<h2 class="wp-block-heading" id="top">Top Schema Markups in eCommerce</h2>



<p>There are several types of schema markups that can help improve the visibility and site quality of an eCommerce store. Let’s take a look.</p>



<h3 class="wp-block-heading">Product Schema</h3>



<p>This schema provides detailed information about your products, including:</p>



<ul>
<li><strong>Name:</strong> The product&#8217;s official name.</li>



<li><strong>Description: </strong>A comprehensive description of the product&#8217;s features and benefits.</li>



<li><strong>Image: </strong>High-quality images of the product.</li>



<li><strong>Category:</strong> The product&#8217;s category within your store.</li>



<li><strong>Brand:</strong> The product&#8217;s manufacturer or brand.</li>



<li><strong>Price:</strong> The product&#8217;s current price, including any special offers or discounts.</li>



<li><strong>Availability:</strong> Whether the product is currently in stock.</li>



<li><strong>Reviews and Ratings:</strong> Aggregate reviews and star ratings to showcase customer sentiment.</li>



<li><strong>Additional Properties:</strong> Depending on the product, you can specify further details like size, color, weight, and material.</li>
</ul>



<p>This data allows search engines to display rich snippets in SERPs, showcasing product details like star ratings and pricing directly in search results.</p>



<h3 class="wp-block-heading">Organization Schema</h3>



<p>This markup provides essential details about your business, including:</p>



<ul>
<li><strong>Name:</strong> Your company&#8217;s official name.</li>



<li><strong>Contact Information:</strong> Your address, phone number, and email address.</li>



<li><strong>Logo:</strong> Your company logo.</li>



<li><strong>Social Media Links:</strong> Links to your social media profiles.</li>



<li><strong>Opening Hours:</strong> Your business hours of operation.</li>
</ul>



<p>This information enhances local SEO visibility and helps potential customers easily find your business.</p>



<h3 class="wp-block-heading">Price Schema</h3>



<p>This markup clarifies pricing information for your products, including:</p>



<ul>
<li><strong>Base Price:</strong> The regular price of the product.</li>



<li><strong>Sale Price:</strong> Any discounted price or offer available.</li>



<li><strong>Currency: </strong>The currency in which the price is listed.</li>
</ul>



<p>This transparency can significantly influence user behavior, attracting customers searching within specific price ranges.</p>



<h3 class="wp-block-heading">Reviews and Rating Schema</h3>



<p>Highlighting <a href="https://brainspate.com/blog/social-proof-in-ecommerce/" target="_blank" rel="noreferrer noopener">social proof</a> (customer reviews and ratings) through schema markup builds trust and credibility.</p>



<ul>
<li><strong>Reviewer Name:</strong> The name of the person who left the review.</li>



<li><strong>Review Date:</strong> The date the review was submitted.</li>



<li><strong>Review Rating:</strong> The star rating assigned by the reviewer.</li>



<li><strong>Review Body:</strong> The actual text of the review.</li>
</ul>



<p>This information directly influences purchase decisions and can lead to higher conversion rates.</p>



<h3 class="wp-block-heading">Availability Schema</h3>



<p>Clearly indicating product availability through schema markup prevents user frustration. It shows info like:</p>



<ul>
<li><strong>Number of Stock:</strong> How many pieces of a particular item are left?</li>
</ul>



<p>This information helps customers understand if a product is in stock, out of stock, or available for pre-order.</p>



<h3 class="wp-block-heading">Video Schema</h3>



<p>If you have product videos on your website, this markup helps search engines understand the content:</p>



<ul>
<li><strong>Video Title:</strong> The title of the video.</li>



<li><strong>Description:</strong> A brief overview of the video content.</li>



<li><strong>Thumbnail:</strong> A high-quality thumbnail image of the video.</li>



<li><strong>Video Duration:</strong> The length of the video.</li>
</ul>



<p>This can lead to video thumbnails appearing in SERPs, further enhancing product visibility.</p>



<p>You can consult with a professional <a href="https://brainspate.com/ecommerce-development/" target="_blank" rel="noreferrer noopener">eCommerce development company</a> if you want some custom schema markups for your eStore site.</p>



<h2 class="wp-block-heading" id="how">How to Implement Schema Markups in eCommerce?</h2>



<p>This process is meant to ensure that search engines can properly understand and display information about your products. Here&#8217;s how it goes:</p>



<p><strong>Step 1: </strong>Choose the Right Schema Types</p>



<p>Identify which schema types are most relevant to your eCommerce website and products. Common schema types for eCommerce include Product, Offer, Review, AggregateRating, Organization, and BreadcrumbList.</p>



<p><strong>Step 2: </strong>Generate Schema Markup</p>



<p>Once you&#8217;ve determined the schema types you want to implement, you can generate the corresponding schema markup. You can <a href="https://www.rankranger.com/schema-markup-generator" target="_blank" rel="noreferrer noopener">create schema markup</a> manually using JSON-LD (JavaScript Object Notation for Linked Data) syntax or use schema markup generators available online.</p>



<p><strong>Step 3: </strong>Integrate Schema Markup into Your Website</p>



<p>Once you have the schema markup code, integrate it into the relevant pages of your eCommerce website. This typically involves adding the markup to the HTML code of product pages, category pages, and other relevant pages.</p>



<p><strong>Step 4: </strong>Use Google&#8217;s Structured Data Testing Tool</p>



<p>Before deploying the schema markup on your live website, use Google&#8217;s <a href="https://search.google.com/test/rich-results" target="_blank" rel="noreferrer noopener">Rich Results Test</a> to validate the markup and ensure there are no errors or warnings. This tool allows you to preview how your schema markup will appear in search results.</p>



<p><strong>Step 5: </strong>Monitor Performance and Iterate</p>



<p>After implementing schema markup, monitor the performance of your rich snippets and search visibility using tools like Google Search Console. Pay attention to any changes in click-through rates, impressions, and rankings. Based on your findings, iterate and refine your schema markup strategy as needed.</p>



<p><strong>Step 6: </strong>Keep Schema Markup Up to Date</p>



<p>Regularly review and update your schema markup to ensure it accurately reflects the information on your eCommerce website. Update product details, pricing, availability, reviews, and other relevant information as needed to maintain the accuracy of your schema markup.</p>



<p>Often, search engines like Google may introduce new features or requirements for schema markup. So make sure you stay up to date with the latest developments to maintain optimal performance.To implement the schema markups in your eCommerce website, you can also consult with our <a href="https://brainspate.com/hire-ecommerce-developers/" target="_blank" rel="noreferrer noopener">eCommerce development experts</a>.</p>


<hr/><h2 id="faq" class="wp-block-heading faq-section-cls">FAQs on Schema Markups in eCommerce</h2><div class="blog-faq">
				 <div class="block">
						<h4><span>Q1.</span> Does schema markup directly improve my website ranking?</h4>
						<p><span style="font-weight: 400;">No, schema markup doesn&#8217;t directly guarantee a higher ranking in search results. However, it provides search engines with a clearer understanding of your website content. It can lead to several benefits that indirectly improve ranking.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Rich snippets: </b><span style="font-weight: 400;">Schema can trigger rich snippets in search results, displaying product information like ratings, pricing, and availability. This can attract more users and potentially increase click-through rates, which are ranking factors.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Improved organic search relevance:</b><span> Search engines may favor websites with clear and structured data, potentially leading to a higher ranking for relevant product queries.</span></li>
</ul>

					</div> <div class="block">
						<h4><span>Q2.</span> What are the most important schema types for eCommerce websites?</h4>
						<p><span style="font-weight: 400;">Product schema is the most crucial, followed by organization schema and price schema. Consider additional markups like reviews &amp; rating schema, video schema, and event schema depending on your specific offerings.</span></p>

					</div> <div class="block">
						<h4><span>Q3.</span> How do I know if my schema markup is working correctly?</h4>
						<p><span style="font-weight: 400;">Use tools like Google Rich Results Test and Schema.org Validator to test your website URL and ensure your schema code is being interpreted correctly by search engines.</span></p>

					</div> </div><hr/>



<h2 class="wp-block-heading" id="conclusion">Conclusion</h2>



<p>The proper implementation of schema markups on eCommerce websites can significantly enhance SEO performance, visibility, and experience. They provide structured data that offers clear insights into products, reviews, and offers.</p>



<p>Product schema, organization schema, price schema, and reviews and rating schema are crucial for eCommerce websites. Consider additional schema markups like video schema and event schema depending on your specific offerings.So, need help implementing schema markups in eCommerce? <a href="https://brainspate.com/contact-us/" target="_blank" rel="noreferrer noopener">Let’s have a consultation</a> today!</p>


Best Schema Markups for eCommerce Website


<p>As you may anticipate, <a href="https://brainspate.com/blog/how-to-start-an-ecommerce-business/" target="_blank" rel="noreferrer noopener">building an eCommerce website</a> is a step-by-step process. Each stage of this process plays a major role in delivering the best online shopping experience to the customer. So the <a href="https://brainspate.com/ecommerce-development/" target="_blank" rel="noreferrer noopener">eCommerce development services</a> are very careful from start to finish and ensure the best results.</p>



<p>But how long does it take to build an eCommerce website? Well, it’s a fair question to ask. However, the answer isn’t as simple as you may think. There are some key factors that dictate the project duration, from ideation to launch. That’s why I have dedicated this blog to one of the most popular queries, i.e. “How long…?”. Let’s begin.</p>



<h2 class="wp-block-heading" id="key">Key Elements of eCommerce Website Development</h2>



<p>As mentioned at the start, several key elements are required in a successful eCommerce website. These elements work together to create a seamless and positive user experience, ultimately driving sales and customer satisfaction. Let’s look at these elements.</p>



<ul>
<li><strong>Intuitive Navigation:</strong> A clear and logical site structure, so users easily find what they&#8217;re looking for. That minimizes the frustration and abandoned carts.</li>



<li><strong>Search Functionality:</strong> A robust search bar empowers users to quickly locate specific products by keywords or filters.</li>



<li><strong>Minimalistic Design:</strong> A clean and uncluttered layout avoids overwhelming users and keeps the focus on product presentation.</li>



<li><strong>High-quality Images:</strong> Professional product photos showcasing details and variations are essential for building trust and encouraging purchases.</li>



<li><strong>Detailed Descriptions:</strong> Comprehensive and informative product descriptions highlight features, benefits, and specifications, addressing potential customer questions.</li>



<li><strong>Customer Reviews &amp; Ratings:</strong> <a href="https://brainspate.com/blog/social-proof-in-ecommerce/" target="_blank" rel="noreferrer noopener">Social proof</a> through genuine reviews and ratings builds trust and influences buying decisions.</li>



<li><strong>Secure Payment Gateways:</strong> <a href="https://brainspate.com/blog/integrate-payment-gateway-in-ecommerce-sites/" target="_blank" rel="noreferrer noopener">Integration with reliable payment gateways</a> ensures safe and reliable transactions for customers.</li>



<li><strong>Shopping Cart &amp; Checkout Process:</strong> A smooth and efficient shopping cart and checkout process minimizes friction and encourages completion of purchases.</li>



<li><strong>Mobile Responsiveness:</strong> A <a href="https://brainspate.com/blog/ecommerce-website-optimization-for-mobile/" target="_blank" rel="noreferrer noopener">mobile-responsive eCommerce website</a> seamlessly adapts to different screen sizes (mobile, tablet, desktop). So it captures the growing mobile audience.</li>



<li><strong>SEO Optimization:</strong> <a href="https://brainspate.com/blog/ecommerce-seo-guide/" target="_blank" rel="noreferrer noopener">Optimizing eStore content and structure for search engines</a> increases organic visibility and attracts potential customers.</li>



<li><strong>Content Marketing:</strong> <a href="https://brainspate.com/blog/importance-of-content-marketing-in-ecommerce-development/" target="_blank" rel="noreferrer noopener">Content marketing</a> involves engaging blog posts, articles, or social media content. It helps attract visitors, build brand awareness, and drive traffic to your store.</li>



<li><strong>Customer Support:</strong> Providing readily accessible and responsive customer support builds trust and addresses customer concerns effectively.</li>
</ul>



<p>Focusing on these key elements ensure your eCommerce website not only looks great but also converts visitors into loyal customers. There are more elements that the <a href="https://brainspate.com/ecommerce-development/" target="_blank" rel="noreferrer noopener">eCommerce services</a> prioritize on every site, and these elements also dictate the development time.</p>



<h2 class="wp-block-heading" id="how">How Long Does It Take to Build an eCommerce Website?</h2>



<p>In general, it takes between one month to one year for creating an eCommerce website. This range is due to the fact that there are several key factors involved in the process:</p>



<ul>
<li><strong>Number of Products and Categories:</strong> A website with a vast product catalog and numerous categories will require more time to develop and manage compared to a store with a limited selection.</li>



<li><strong>Customization Level:</strong> Highly customized websites with unique features and functionalities will take longer to build than those utilizing pre-built templates and standard functionalities.</li>



<li><strong>Integrations:</strong> Integrating third-party services like payment gateways, shipping tools, or marketing platforms adds complexity and development time.</li>



<li><strong>DIY vs Professional Development:</strong> Building your own website using website builders like Shopify can be faster for simple stores, but complex functionalities might require professional developers, extending the timeline.</li>



<li><strong>Team Size and Expertise:</strong> A larger team with specialized skills in design, development, and marketing can expedite the process compared to a single developer.</li>



<li><strong>Clearly Defined Goals:</strong> Having a clear understanding of your target audience, desired features, and overall website goals helps streamline the development process. and avoid unnecessary delays.</li>



<li><strong>Complexity of Features:</strong> Features like product reviews, personalized recommendations, or advanced search functionalities require additional development time.</li>



<li><strong>Readiness of Content:</strong> Having product descriptions, images, and other content readily available significantly reduces development time. The developers won&#8217;t need to wait for content creation.</li>
</ul>



<p>Along with these factors, any revisions and iterations will also significantly impact the project timeline. So make sure you provide the <a href="https://brainspate.com/ecommerce-development/" target="_blank" rel="noreferrer noopener">eCommerce development company</a> with the requirements upfront. Otherwise, constant changes will make the project duration much longer.</p>



<h2 class="wp-block-heading" id="ecommerce-development">eCommerce Development Project Duration (According to Project Stage)</h2>



<figure class="wp-block-table table-type-two"><table><thead><tr><th class="has-text-align-center" data-align="center"><strong>Project Stage</strong></th><th><strong>Description</strong></th><th><strong><br>Estimated Duration (weeks)</strong></th></tr></thead><tbody><tr><td class="has-text-align-center" data-align="center">Planning &amp; Requirements Gathering</td><td>This stage involves defining project goals, target audience, functionalities, and technical specifications.</td><td>1-2</td></tr><tr><td class="has-text-align-center" data-align="center">Design &amp; Prototyping</td><td>This stage focuses on creating the website&#8217;s visual identity, user interface, and user flow through wireframes and prototypes.</td><td>4-8</td></tr><tr><td class="has-text-align-center" data-align="center">Coding &amp; Development</td><td>This is where the site is built using code and integrated with necessary functionalities. The duration depends on the website&#8217;s complexity, features, and platform.</td><td>6-16</td></tr><tr><td class="has-text-align-center" data-align="center">Testing &amp; Quality Assurance</td><td>This stage involves rigorous testing across different devices and browsers to ensure functionality, performance, and security. The extent of testing determines the duration.</td><td>4-8</td></tr><tr><td class="has-text-align-center" data-align="center">Deployment &amp; Launch</td><td>This involves making the website live and accessible to the public. It may involve domain registration, hosting setup, and final adjustments.</td><td>2-4</td></tr><tr><td class="has-text-align-center" data-align="center">Support &amp; Maintenance</td><td>This is an ongoing process that ensures the website&#8217;s smooth operation, updates security patches, addresses bugs, and implements new features as needed.</td><td>Ongoing</td></tr><tr><td class="has-text-align-center" data-align="center" colspan="2">Total eCommerce Development Duration</td><td>17-38 weeks (maybe even go up to a year)</td></tr></tbody></table></figure>



<p>To get a better idea on the development time and more queries about your eCommerce project, you can opt for our <a href="https://brainspate.com/ecommerce-consulting-services/" target="_blank" rel="noreferrer noopener">eCommerce consulting services</a>.</p>


<hr/><h2 id="faq" class="wp-block-heading faq-section-cls">FAQs on eCommerce Website Development Duration</h2><div class="blog-faq">
				 <div class="block">
						<h4><span>Q1.</span> How long does it take to build a basic eCommerce website?</h4>
						<p><span style="font-weight: 400;">Simple stores with limited product offerings and functionalities can be built in as little as 4-8 weeks using website builders like </span><a href="https://brainspate.com/blog/shopify-vs-woocommerce-vs-magento/" target="_blank" rel="noopener"><span style="font-weight: 400;">Shopify, WooCommerce, or Magento</span></a><span style="font-weight: 400;">.</span></p>

					</div> <div class="block">
						<h4><span>Q2.</span> How long does it take to build a complex eCommerce website?</h4>
						<p><span style="font-weight: 400;">Highly customized stores with extensive features, integrations, and large product catalogs can take 6-12 months or even longer to build.</span></p>

					</div> <div class="block">
						<h4><span>Q3.</span> How much does it cost to develop an eCommerce website?</h4>
						<p><span style="font-weight: 400;">The </span><a href="https://brainspate.com/blog/ecommerce-website-development-cost/" target="_blank" rel="noopener"><span style="font-weight: 400;">eCommerce website development costs</span></a><span style="font-weight: 400;"> vary depending on project complexity, chosen platform, team size, and location. But typically, the costs may go from $2000 to $30000.</span></p>

					</div> </div><hr/>



<h2 class="wp-block-heading" id="conclusion">Conclusion</h2>



<p>Building an eCommerce website can take from a couple weeks to even one year. The actual time can be shorter or longer depending on your specific project requirements and the chosen development approach.</p>



<p>The duration of an eCommerce development project can vary widely depending on several factors. That includes the project complexity, the size of the team, the technology stack used, and the specific requirements of the client.So, need help creating the best eCommerce website? Then <a href="https://brainspate.com/contact-us/" target="_blank" rel="noreferrer noopener">let’s have a talk</a> today!</p>


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