How to Implement Wishlist Feature for Better eCommerce Conversions?

When it comes to selling products online, every click on the website counts. So, people are always on the lookout for powerful engagement magnets. One such feature used by eCommerce experts is Wishlists.

They allow customers to save their desired products for later purchase, share their desires with loved ones, and track price changes. It’s an excellent feature for optimizing the user experience for maximum conversions.

So, how to implement a wishlist feature in eCommerce? Let’s see.

What are Wishlists?

Wishlists allow users to save items they are interested in purchasing for future reference. They are like personalized collections of products. Users can curate them while browsing an online store. Wishlists typically include options for users to add, remove, and organize items according to their preferences.

Key features and benefits of wishlists include:

• Save for Later: Users can save products they are interested in buying but are not yet ready to purchase. This allows them to revisit the items easily without having to search for them again.
• Comparison: Wishlists enable users to compare different products side by side, helping them make informed decisions based on their preferences, features, and prices.
• Reminders: Wishlists serve as reminders for users. They prompt the users to revisit the store and potentially make a purchase when they have the means or desire to do so.
• Sharing: Some eCommerce platforms allow users to share their wishlists with friends or family members. That makes it easier for others to select gifts for them on special occasions.
• Personalization: Wishlists can provide insights into users’ preferences and behaviors. The eCommerce businesses can offer personalized recommendations and targeted marketing campaigns.

eCommerce development services use wishlists to enhance customers’ shopping experiences. They provide a convenient way to track and manage the products they like, leading to better customer satisfaction. Coupling wishlists with a retargeting strategy ensures higher conversion rates for retailers.

Why Implement the Wishlist Feature in eCommerce?

Wishlist can offer a multitude of benefits. It fosters a more engaging and profitable customer experience. Let’s look at a few reasons to implement this feature on your site.

• Convenience and Planning: Wishlists allow customers to save items for later, eliminating the need to search for them again. This streamlines the shopping process and saves them time and effort.
• Personalization: Customers can curate their own collections. It creates a sense of ownership and personalization for increased engagement with your brand.
• Purchase Intent and Reminder: Wishlists serve as a constant reminder of desired products. It keeps customers engaged with your brand and more likely to convert into paying customers later.
• Cross-Selling and Upselling: By analyzing wishlist data, you can gain insights into customer preferences and offer targeted recommendations for complementary or upgraded products, potentially increasing the average order value.
• Wishlist Sharing: Customers can share their wishlists with friends and family fosters social engagement. It promotes word-of-mouth marketing, potentially attracting new customers.
• Valuable Customer Insights: Wishlist data provides valuable insights into customer preferences and trends. It helps in product development, inventory management, and targeted marketing campaigns.

As a win-win feature, Wishlist fosters brand loyalty and ultimately drives increased sales and conversions for your business. So either hire an eCommerce development company or follow the process shown below.

How to Implement a Wishlist Feature in eCommerce?

Implementing this feature in an eCommerce website entails you working on a bunch of different elements of the website. Here’s what is included in implementation of wishlists in eCommerce.

• Define data entities: Identify the data points you need to store, such as user ID, product ID, quantity (optional), date added, etc. You can also add a “gifted” flag for tracking gift purchases.
• Establish relationships: Define how entities relate to each other. For example, a user can have many wishlist items, and an item can be on multiple wishlists. Consider implementing a many-to-many relationship between users and products.
• Choose storage solutions: Select a suitable database management system (DBMS) based on your needs. These include MySQL, PostgreSQL, or NoSQL solutions for larger datasets. Consider factors like scalability, security, and ease of integration with your existing infrastructure.
• Implement core functionalities: Develop the logic to add items to and remove them from wishlists. Let them manage wishlist names (if applicable), handle user interactions, and process any notification preferences (e.g., price alerts).
• Integrate with existing systems: Ensure seamless integration with your product catalog and user management system. Also, integrate shopping cart functionality and, potentially, order processing systems if gift tracking is implemented. Utilize robust APIs to facilitate smooth data exchange between these systems.
• Implement security measures: Employ robust data encryption and access control mechanisms to protect user information. Enforce secure coding practices and stay updated on potential vulnerabilities to safeguard user data.
• Design user interface (UI): Create an intuitive and visually appealing UI with the wishlist feature. This includes the “Add to Wishlist” button on product pages, a dedicated wishlist page, and options for managing and sharing the list. Make sure there are clear visual cues for different functionalities (e.g., editing, sharing icons).
• Develop user interaction: Implement functionalities like drag-and-drop reordering, adding notes to items, sharing options, and the ability to mark items as “gifted”. Consider incorporating features like filtering and sorting options within the wishlist. It improves the organization for users with extensive lists.
• Offer clear feedback: Provide immediate confirmation messages upon adding or removing items from the wishlist. It includes visual cues like animations or success notifications.
• Enable easy access: Make the wishlist easily accessible from various points in the user journey. Like the header navigation, product pages, user account section, and potentially even within the shopping cart as a reminder.
• Personalize the experience: Allow users to name their wishlists and add personal notes to specific items. It fosters a sense of ownership and facilitates communication with gift-givers (e.g., specifying preferred size or color).
• Integrate social media sharing: Facilitate sharing of wishlists on prominent social platforms like Facebook, Twitter, or Pinterest. So users can easily share their desires with friends and family.
• Enable email sharing: Allow users to share their wishlists via email with friends and family. It includes the option to personalize the message with a gift-giving occasion or specific notes.

After implementing the wishlist feature, test it on the different devices, browsers, and scenarios. I suggest you use user feedback and A/B testing to identify the areas of improvement. Optimize the feature accordingly to make sure the users have the best experience.

If you need help with implementing the wishlist feature in your eStore, consult with our dedicated eCommerce developers.

---

FAQs on Implementing Wishlists in eCommerce

---

Conclusion

Implementing a well-designed and user-friendly wishlist feature can be a game-changer for eCommerce websites. It fosters customer engagement, strengthens brand loyalty, and ultimately drives revenue growth.

You need to follow the outlined steps, consider the UX, and leverage data driven strategies. It will help transform wishlists from a simple feature into a powerful conversion and satisfaction driver. Make sure to take user feedback and data insights into consideration. So you can maximize the effectiveness of the feature and reap the benefits in full effect.

Need help with the wishlist feature on your website? Let’s have a consultation today!