Quick Summary
As a Shopify eCommerce store owner, it is important to keep your customers updated about their order status. This includes providing them an option to track their order. Without an order tracking page, customers may feel unsure about the status of their purchase. This can lead to more questions and frustration, which you don’t want.
Adding an order tracking page in Shopify helps deliver a better experience to your customer. It tells them where the order is and gives a sense of genuineness. So, in this blog, we are going to tell you how our experienced Shopify developers add an order tracking page in Shopify. Let’s dive in.
A Shopify order tracking page is a dedicated page on your store where customers can visit to check the status of their orders. Details like where their package is, when it will arrive, and any updates on the delivery process are available on that page.
Order tracking pages display real-time tracking information that is directly acquired from the shipping carrier. It makes sure that the customers don’t have to reach out to you for updates. By entering their order number or tracking ID, they can know the current status of their shipment.
Having a tracking page helps improve customer satisfaction by keeping them informed and reduces the need for you to handle tracking inquiries. It’s a simple yet effective way to provide a better shopping experience.
Merchants can offer order tracking through Shopify’s built-in features. Shopify sends automated tracking emails to customers whenever their orders are shipped, and you can link to a page where they can track their shipment. However, creating a dedicated order tracking page on your website is still a great idea as it gives customers a direct option for tracking.
In the page editor, you can add text explaining to customers how to track their orders. For example, “Enter your order number below to track your shipment.”
You can also add a short description of the order tracking process for your customers, such as the steps they should follow to track their order.
You can use Shopify’s built-in Order Lookup feature, which is available for Plus users. For other users, there are apps you can integrate to provide tracking features directly on the page.
To Embed a Tracking Widget from an App:
Once the tracking page is ready, you can make changes to it so that it matches the look of your Shopify store.
To make sure your customers can easily access the tracking page, you need to link to it in prominent places on your website.
Add a Link in the Navigation Menu
Include a Link in Order Confirmation Emails
Promote the Page on the Thank You Page
Before making the page live for your customers, make sure everything works smoothly by running a test. You must check:
After the order tracking page is live, try to get customer feedback and see if they are using it. If there are issues or questions from customers, consider making adjustments. You can also look for more ways to improve the tracking experience, like integrating a customer service chatbot to assist with order inquiries.
Having an optimized order tracking page doesn’t just help your customers, it makes things easier for you as well. If you face any trouble with the process, our Shopify development services will make things easier for you.
Shopify offers basic order tracking features. So when the customers want to track their orders, they have to do it through their accounts. They have to login to their Shopify account to track order. The tracking number is available in the “fulfilled” section of the orders page in Shopify Admin.
Shopify also automatically emails customers at every stage of fulfilling an order. These are convenient features, but there are also some drawbacks. For instance, Shopify’s default settings don’t include real-time tracking updates or the capability to fully customize the tracking page, which is what most customers expect today.
The biggest challenge for any Shopify merchant is the lack of flexible, real-time tracking options. Customers want to know exactly when their parcel will be delivered, and if they can’t track it in real time, they tend to reach out with more questions about their order. This means your customer service team will have to deal with more enquiries which, if unanswered, leads to more customer frustration.
Additionally, the default tracking features of Shopify are limited. The customers are not given the choice of just entering the order number on a tracking page in your store to track their package. They have to log in to their account to get the tracking information.
This results in two problems: the customer experience is poor due to an inability to easily track packages; more customer-service calls being made.
Having an order tracking page on your Shopify store offers several benefits. It can improve the customer experience and your business operations.
A dedicated order tracking page lets a customer easily find out where the order is at any given time. Instead of waiting for an email or making a call to customer service, they can check up on where the package is as well as when it will arrive. This convenience makes shopping smoother and enjoyable.
When real-time tracking of customers’ orders is allowed, it adds transparency between the customers and you. They feel confident at your store and even value the efforts that are taking place for their proper information. Transparency helps in building stronger relationships and increases loyalty.
Without a tracking page, customers are more likely to ask your customer service team about the status of their orders. An order tracking page reduces the inquiries made to your customer service team because customers can easily find the information themselves. This saves your team time and effort, allowing them to work on other important tasks.
Offering a tracking page right from your Shopify store will make sure that the customer experience aligns with your brand. Customers do not need to leave your website to find such information. It ensures an impressive and professional experience throughout.
When customers enjoy the experience of tracking their order, they come back to shop in your store again. Making it easy for them to track their orders adds to their shopping experience, which eventually leads to increased retention and repeat sales.
Simply put, with an order tracking page to your Shopify store you improve customer satisfaction with transparency. You also reduce customer service load on your team. It helps create a more reliable and consistent experience, which can lead to long-term customer loyalty.
You can create a new page in Shopify and embed a tracking widget from an app like AfterShip or Trackr. Then, add the page to your store’s navigation menu so customers can easily access it.
No, Shopify’s default setup requires customers to log in to their account to track orders. However, by adding a dedicated tracking page, you can make it easier for customers to track their orders directly using their order number.
Yes, by providing a clear and easy way for customers to track their orders, you’ll reduce the number of inquiries related to order status, saving your customer service team time.
When you add an order tracking page to your Shopify store, it improves your customers’ shopping experience a lot. It keeps them informed about the status of their orders, which increases transparency and trust. With an order tracking page, you provide a clear way for customers to track their purchases, you reduce unnecessary inquiries, lighten the load on your customer service team, and create a more consistent brand experience.
It also improves customer retention and loyalty. It’s an essential feature for modern eCommerce businesses who want to improve operations and keep customers happy.
If you need expert assistance with your Shopify store, our professional Shopify developers are always there to help. Contact us today!
John Niles, a dedicated Technical Consultant at BrainSpate since 2023, specializes in eCommerce. With a global perspective, he crafts insightful content on cutting-edge web development technologies, enriching the digital commerce landscape.
