As a Shopify store owner, keeping your customers informed about their orders is super important. You want to give them an easy way to track their purchases—because when shoppers can’t check their order status, they get anxious. And anxious customers mean more “Where’s my order?” messages flooding your inbox.
An order tracking page solves this perfectly. It shows customers exactly where their package is, making your store feel more trustworthy and professional. In this post, we’ll share how our team hire Shopify developers. They have plenty of experience adding this essential feature to stores like yours. Ready to make your customers (and your life) easier? Let’s go!
What is Shopify Order Tracking Page?
A Shopify order tracking page is a dedicated page on your store that customers can visit to check the status of their orders. The page provides details like where their package is and when it will arrive, as well as any updates on the delivery process.
Merchants can provide order tracking using Shopify’s built-in features. Shopify automatically sends tracking emails to customers when their orders ship, and you can also link to a tracking page. Creating a dedicated order tracking page on your website is smart. It lets customers easily track their orders with their Shopify order tracking number. No hassle involved!
This tiny upgrade does two big things:
- It keeps shoppers happy (because nobody likes waiting in the dark).
- It saves you time (fewer “Where’s my order?” emails to answer).
It’s one of those small changes that makes buying from your store feel smooth and professional.
How to Create a Shopify Order Tracking Page?
Merchants can provide order tracking using Shopify’s built-in features. Shopify automatically sends tracking emails to customers when their orders ship, and you can also link to a tracking page. A dedicated order tracking page on your website is a smart choice. It lets customers track their orders directly, so they don’t need to reach out to support. If they need more help, they can always check the Shopify customer service number for assistance.
Create a new page on Shopify
- From your Shopify admin, go to Online Store and select Pages.
- Click on Add Page.
- Title the page something like “Track Your Order” or “Order Tracking.”
Add tracking information to the page
In the page editor, you can add text explaining to customers how to track their orders. For example, “Enter your order number below to track your shipment.”
You can also add a short description of the order-tracking process for your customers, such as the steps they should follow to track their orders.
Embed the tracking widget or link
You can use Shopify’s built-in Order Lookup feature, which is available for Plus users. For other users, there are apps you can integrate to provide tracking features directly on the page.
To Embed a Tracking Widget from an App:
- First, install a tracking app from the Shopify App Store.
- After installation, go to the app’s settings to get the embed code or widget URL.
- Return to the page editor for the “Track Your Order” page you created.
- Paste the tracking widget code into the HTML section of the page.
- Save the changes.
Customize the Order Tracking Page Design
Once the tracking page is ready, you can customize it to match the look of your Shopify store.
- Add Branding: Include your store logo and adjust the colour scheme to match your branding so the tracking page feels like a part of your site.
- Make it User-Friendly: Keep the design simple and easy to navigate. Add instructions, a FAQ section, or customer service contact details. This helps users who struggle to track their orders.
- Add a Call-to-Action (CTA): Make sure your customers can easily find the order tracking section. Use a clear CTA, such as “Track Your Order Now,” to guide customers to the right page.
Link the Order Tracking Page in Key Locations
You need to link to the tracking page prominently on your website to ensure that your customers can easily access it.
Add a Link in the Navigation Menu
- Go to Online Store > Navigation.
- Select the main menu (or footer menu) where you want the link to appear.
- Click Add Menu Item and add the link to your order tracking page.
Include a Link in Order Confirmation Emails
- Shopify sends order confirmation emails automatically. You can customize these emails to add a link to your order tracking page.
- To do this, go to Settings > Notifications in Shopify and edit the Shipping Confirmation or Order Confirmation template.
- Include a message such as “Track your order here” with the URL of your order tracking page.
Promote the Page on the Thank You Page
- After a customer completes a purchase, redirect them to the “Thank You” page and include a link to track their order.
- This provides immediate access and encourages customers to check the status of their orders.
Test the Order Tracking Page
Before making the page live for your customers, make sure everything works smoothly by running a test. You must check:
- Tracking Widget: Make sure the tracking widget shows the right info. It should display the current shipment status and the expected delivery date.
- Responsive Design: Make sure the page is mobile-friendly since many users will access it from their phones.
- Links and Buttons: Double-check that all links (e.g., the “Track Your Order” button) are working and lead to the correct page.
Monitoring and Improvements
After the order tracking page is live, try to get customer feedback and see if they are using it. If there are issues or questions from customers, consider making adjustments. You can find more ways to boost tracking. For example, add a chatbot for order questions.
Having an optimized order tracking page doesn’t just help your customers; it makes things easier for you as well. If you face any trouble with the process, our Shopify development services will make things easier for you.
Shopify Order Tracking Default Features & Challenges
Shopify offers basic order tracking features. So, when customers want to track their orders, they have to do it through their accounts. They have to log into their Shopify account to track an order. The tracking number is available in the “fulfilled” section of the orders page in Shopify Admin.
Shopify also automatically emails customers at every stage of fulfilling an order. These are convenient features, but they also have some drawbacks. Shopify’s default settings lack real-time tracking updates. They also don’t allow full customization of the tracking page. Most customers expect these features today.
What are the Challenges?
The biggest challenge for any Shopify merchant is the lack of flexible, real-time tracking options. Customers want to know when their parcel will arrive. If they can’t track it in real-time, they often ask more questions about their order. Your customer service team will handle more inquiries. If they don’t answer them, customer frustration will increase.
Additionally, Shopify’s default tracking features are limited. Customers are not given the choice of entering the order number on a tracking page in your store to track their package. They have to log into their account to get the tracking information.
This creates two issues: customers struggle to track packages quickly, and this leads to more service calls.
Why is Shopify Order Tracking Page Important?
Having an order tracking page on your Shopify store offers several benefits. It can improve the customer experience and your business operations.
Enhanced Customer Experience
A dedicated order tracking page lets customers easily find out where their order is at any given time. Instead of waiting for an email or making a call to customer service, they can check up on where the package is and when it will arrive. This convenience makes shopping smoother and more enjoyable.
Increased Transparency and Trust
When real-time tracking of customers’ orders is allowed, it adds transparency between you and the customers. They feel confident at your store and even value the efforts being made to ensure their proper information. Transparency helps build stronger relationships and increases loyalty.
Reduction in Customer Inquiries
Without a tracking page, customers are more likely to ask your customer service team about the status of their orders. An order tracking page cuts down on these questions. Customers can quickly find the information they need on their own. This saves your team time and effort, allowing them to work on other essential tasks.
Brand Consistency
Offering a tracking page right from your Shopify store will ensure that the customer experience aligns with your brand. Customers can find this information right on your website. This creates a smooth and professional experience.
Improved Customer Retention
When customers enjoy tracking their orders, they come back to shop in your store again. Helping customers track their orders improves their shopping experience. This leads to better retention and more repeat sales.
Adding an order tracking page to your Shopify store boosts customer satisfaction. It does this by providing transparency. It also reduces the customer service load on your team. It helps create a more reliable and consistent experience, which can lead to long-term customer loyalty.
FAQs on Shopify Track Order
How do I add an order tracking page to my Shopify store?
You can create a new page in Shopify and embed a tracking widget from an app like AfterShip or Trackr. Then, add the page to your store’s navigation menu so customers can easily access it.
Can customers track orders without logging into their Shopify account?
No, Shopify’s default setup requires customers to log into their accounts to track orders. You can help customers track their orders more easily. Just add a tracking page where they can use their order numbers.
Will an order tracking page reduce customer service inquiries?
Yes, giving customers a simple way to track their orders will cut down on order status questions. This saves your customer service team time.
Summing Up
When you add an order tracking page to your Shopify store, it improves your customers’ shopping experience. It keeps them informed about the status of their orders, which increases transparency and trust. An order tracking page helps customers easily track their purchases. This reduces unnecessary inquiries and eases the workload for your customer service team. It also ensures a more consistent brand experience.
It also improves customer retention and loyalty. This feature is key for today’s eCommerce businesses. It helps improve operations and keeps customers satisfied.
If you need help with your Shopify store, our expert developers are here for you. Contact us today!