Quick Summary
As of the date, Shopify powers over 5.5 Million websites around the world. And while Shopify facilitates billions in transactions annually, a significant percentage of new stores fail within their first year, often due to insufficient sales. The inability to effectively convert website visitors into paying customers hinders growth and stifles potential.
So this blog will cover a few key strategies recommended by the Shopify experts to increase sales on the eStores. Let’s begin.
Before showing you the top strategies, we will assume you have already set up a Shopify store. If not, first complete the basic setup and then take up the sales improvement strategies.
Problem: Generic product descriptions don’t entice buyers.
Solution: Write compelling, benefit-driven descriptions highlighting features and solving customer pain points. Use high-quality images and videos showcasing the product from multiple angles. Include customer reviews and testimonials for social proof. Implement clear call-to-actions (CTAs) like “Add to Cart” or “Buy Now.”
Problem: A complicated checkout leads to abandoned carts.
Solution: Minimize the number of steps in the checkout process. Offer guest checkout options. Provide multiple secure payment gateways (PayPal, credit cards, Apple Pay, etc.). Clearly display shipping costs and delivery estimates. Offer order tracking.
Problem: Poor mobile experience frustrates users and lowers conversions.
Solution: Ensure your Shopify theme is fully responsive and mobile-friendly. Test the mobile experience regularly on different devices. Optimize images for mobile loading speeds.
Problem: Not appearing in search results means missed opportunities.
Solution: Conduct keyword research to identify relevant search terms and implement strategies to improve the search rankings of your Shopify store. Optimize product titles, descriptions, and meta tags with these keywords. Build high-quality backlinks from reputable websites. Create valuable content (blog posts, guides) related to your products.
Problem: Not engaging on social media limits brand visibility.
Solution: Identify the social media platforms where your target audience is most active. Create engaging content (images, videos, stories) that showcases your products and brand. Run targeted ad campaigns to reach specific demographics. Engage with followers and build a community.
Problem: Not nurturing leads through email loses potential sales.
Solution: Build an email list by offering incentives like discounts or exclusive content. Send targeted email campaigns promoting new products, sales, and special offers. Segment your email list to personalize messaging. Implement automated email sequences like welcome emails and abandoned cart reminders.
Problem: Poor customer service damages brand reputation and reduces repeat business.
Solution: Provide prompt and helpful customer support through multiple channels (email, live chat, phone). Address customer inquiries and resolve issues efficiently. Offer a clear return and refund policy.
Problem: Generic shopping experiences don’t foster customer loyalty.
Solution: Use Shopify apps to personalize product recommendations based on browsing history and purchase behavior. Offer personalized discounts and promotions. Send personalized email campaigns.
Problem: Not rewarding loyal customers reduces repeat purchases.
Solution: Implement a loyalty program that rewards repeat customers with exclusive discounts, early access to new products, or other perks. Offer incentives for referrals.
Problem: Not tracking performance hinders optimization efforts.
Solution: Use Shopify analytics and Google Analytics to track key eCommerce metrics like website traffic, conversion rates, average order value, and customer lifetime value. Conduct A/B tests on different elements of your website (product pages, headlines, CTAs) to identify what works best.
Remember that consistency and continuous optimization are key to long-term success. So hire our professional Shopify development company and have us take care of these strategies.
Let’s say you have implemented these tactics. Now how do you track the sales and know that these are working? Well, there are a few ways to monitor the conversions and sales.
The easiest way to monitor the store is through the dashboard itself. You get an overview of the sales activity, including total sales, orders, and average order value. That gives you an idea on how your store is performing.
Navigate to “Analytics” > “Reports” in your Shopify admin. Here, you’ll find various pre-built sales reports, such as:
(These are not the official terms.)
You can customize these reports by applying filters (date range, product, customer) and selecting specific data columns to focus on the information you need. Same goes with the Shopify mobile app, which you can check on the go.
Integrating Google Analytics with your Shopify store provides more in-depth insights into customer behavior, traffic sources, and conversion rates. This allows you to track:
Combine Shopify’s sales data with Google Analytics’ user behavior data. That gives you a broader idea of your customers, so you can optimize the sales strategies accordingly.
The Shopify App Store offers various third-party apps that provide advanced sales tracking and analytics features. These apps can offer:
Some of the top Shopify apps for sales tracking are BR – Better Reports, Analyzely – Google Analytics 4, TrueProfit, etc.
The key metrics you need to track through these approaches are total sales, average order value, conversion rate, customer lifetime value, and gross profit.
To ensure the sales data is monitored regularly and correct implementations are taken care of, get our eCommerce website maintenance services.
It depends on your industry and target audience. Avoid constant discounting, as it can devalue your brand. Focus on strategic promotions around holidays, seasonal events, or special occasions.
Implement a loyalty program, offer exclusive discounts to repeat customers, personalize email marketing, and create a sense of community around your brand.
Share engaging content (product photos, videos, user-generated content), run targeted ads, host contests and giveaways, partner with influencers, and engage with your followers.
Boosting the sales on your Shopify store is a holistic approach with a range of strategies. From optimizing the site for seamless navigation and compelling visuals and social proof to driving traffic through SEO, email marketing, social media, and more, there’s a lot you can do.
After the sales implementation, it’s important to regularly analyze the key metrics like total dales, AOV, conversion rate, and CLTV, etc. Then you can optimize the strategies for better sales growth.
So, need help ensuring the best sales on your Shopify store? Then connect with us today!
Priyanka, a dedicated Content Manager at Brainspate since 2023, thrives on her love for eCommerce. With engaging writing, she enlightens readers, leaving an indelible impact in the digital landscape.
