How to Create Collections in Shopify?

Collections help keep your Shopify store organized. They also make shopping easier for customers. By grouping products into categories like seasonal items or best sellers, you help shoppers find what they need quickly. This improves navigation and enhances the overall shopping experience.

Collections let you manage inventory and create product catalogs easily. They give you control over how products are shown and found. They also play a key role in improving customer engagement and increasing sales.

Shopify Experts Developers build organized collections. This makes your store easier to use and more efficient. With the right setup, you can organize your products in a way that enhances both functionality and the shopping experience.

What are Collections in Shopify?

Collections (specifically in eCommerce) are groups of products organized based on shared characteristics. So it’s easier for customers to browse and find items they’re interested in. These collections can be customized to suit your store’s needs. For instance, you might create collections like:

• Men’s Clothing
• New Arrivals
• Seasonal Sales
• Best Sellers

Shopify offers two types of collections: manual and smart. A manual collection means adding products one by one. This gives you exact control over what you include. Smart collections, on the other hand, use rules or conditions to automatically group products. It saves time and ensures collections update dynamically as inventory changes.

This flexibility helps streamline inventory management while improving the shopping experience for customers.

How to Create Collections in Shopify?

When you create a seasonal collection or automate groups by product tags, follow a clear process. This way, your collections will be functional and appealing. Here’s the step-by-step guide.

Step 1: Log In to Your Shopify Admin

To start, log in to your Shopify admin dashboard. From here, you’ll access all the tools needed to create and manage collections.

Step 2: Navigate to Collections

To navigate to collections, start by selecting the Products section from the left-hand menu in your Shopify admin. Then, click on ‘Collections’ to access the page where all your existing collections are listed.

To create a new collection, simply click the ‘Create Collection’ button, and you’re ready to start organizing your products.

Step 3: Name Your Collection

Choose a clear and descriptive name for your collection that reflects its purpose, such as “Summer Collection 2025”. This helps customers quickly understand what the collection offers. Also, add a short description in the Description field. This gives more context about the products in the collection.

Step 4: Choose the Collection Type

Shopify provides two types of collections to suit different organizational needs. Choose the suitable type:

• Manual Collections: You add products one by one. They work best for small or fixed groups. This includes limited-edition items or curated selections that rarely change.
• Smart Collections: These collections fill up on their own. They rely on the conditions you choose, like product tags, price, inventory levels, or titles. They are perfect for larger inventories or dynamic collections, like “Items Under $50” or “Winter Sale”.

To set up smart collections, choose the ‘Smart’ option and define rules. For example, you can include products with a specific tag (e.g., “Winter”), a price under $100, or a title containing “Cozy”. You can also specify if products must meet all conditions or just any condition to be included.

Step 5: Add an Image (Optional)

Adding an image to your collection enhances its visual appeal and helps it stand out, especially on your homepage. To add an image:

1. Scroll to the Collection Image section in your Shopify admin.
2. Click Upload Image and choose a relevant, high-quality file.
3. Ensure the image aligns with your store’s branding and accurately represents the collection’s theme.

While optional, this step improves the overall aesthetics and user experience of your store.

Step 6: Adjust Collection Availability

Specify where your collection will be visible to customers. Shopify lets you manage collection availability on different sales channels. These include your online store, POS, Facebook, Instagram, and Google.

• Navigate to the Publishing section.
• Click Manage to check or uncheck the boxes for the sales channels where you want the collection to appear.

Step 7: Optimize Search Engine Listing Preview

Search engines rely on metadata to understand and display your collection in search results. Shopify lets you customize the meta title and description for better rankings and click-through rates.

• Edit the Meta Title: Make a brief title with key words to help customers discover your collection online.
• Craft a Meta Description: Write a compelling summary of the collection’s offerings, keeping it under 160 characters to avoid truncation in search results. Optimizing these fields improves your store’s SEO and attracts more traffic to your collections.

Step 8: Save Your Collection

Once you’ve filled in all the details, click Save to publish the collection. You can revisit and edit it anytime from the Collections page.

Regularly review and update your collections. This keeps them relevant and effective as your products expand.

Our Shopify development company takes care of creating collections and other store tasks for you. We understand the market settings and optimize the store accordingly.

How to Display Collections on Your Shopify Storefront?

Showcasing your collections well helps customers find and explore your products. Here are a few ways to showcase them on your Shopify storefront:

Add Collections to Your Navigation

Make it easy for customers to find your collections by including them in your store’s navigation menu:

• Navigate to Online Store > Navigation in your Shopify admin.
• Choose the menu you want to edit and add a new menu item linking to the collection.

Feature Collections on the Homepage

Highlight key collections to grab customer attention as soon as they visit your store:

• Open your theme editor under Online Store > Themes.
• Add a collection section to your homepage and select the collection you want to display.

Promote Collections Through Marketing

Drive traffic to your collections by leveraging Shopify’s marketing tools:

• Create email campaigns featuring specific collections.
• Use Shopify’s integration with ad platforms to run targeted campaigns promoting your collections.

Putting collections in your navigation, homepage, and marketing makes shopping easy. This approach highlights your products and grabs customer attention.

Tips for Optimizing Shopify Collections

Creating collections goes beyond organizing products. It’s about crafting a shopping experience that feels easy and boosts sales. Using some best practices will make your collections both useful and great at meeting customer needs.

• Use Descriptive Titles: Choose names that customers will immediately understand. Avoid jargon.
• Leverage Tags: Tags help you create more refined smart collections. For example, tag products with terms like “New Arrival” or “Sale”.
• Optimize for SEO: Use keywords in your descriptions to boost search engine visibility.
• Highlight Featured Collections: Use Shopify themes to show off specific collections on your homepage or in menus.
• Monitor Performance: Regularly review how collections are performing using Shopify Analytics. Adjust conditions or featured products based on customer behavior.

These strategies can boost your Shopify collections. They improve navigation, engage customers, and increase conversions. Keep your collections updated and refined. This keeps them relevant and helps your store grow.

Shopify Development Services can help you build custom collections. This way, you can create features that fit your target audience. A well-optimized store boosts the shopping experience. It also leads to better results for your business.

FAQs

Let’s Conclude

Creating collections in Shopify is key. It helps provide a smooth and organized shopping experience for your customers. Grouping products by similar traits helps shoppers find what they need. This makes navigation easier and boosts overall satisfaction.

You can use manual collections for small, curated groups or smart collections for dynamic organization. Shopify helps you manage your inventory well.

Want help with creating collections in Shopify? Then let’s connect today!