When it comes to eCommerce websites, the key is to understand the customers, for which you need to implement analysis. To that end, you need the best eCommerce analytics tools. They offer a comprehensive view of your eStore, so you can identify the growth areas and address the potential issues.
But which tools offer the best eCommerce analytics to improve the sales and performance of your store? Well, our eCommerce experts have explored a range of options and listed the best ones. Let’s begin.
What is an eCommerce Analytics Tool?
An eCommerce analytics tool is a software application that helps businesses track, measure, and analyze data related to their online store’s performance. These tools provide valuable insights into customer behavior, website traffic, sales trends, marketing campaigns, and more.
By collecting and analyzing data, eCommerce analytics tools enable businesses to make data-driven decisions and optimize their online operations. This can lead to increased sales, improved customer satisfaction, and enhanced overall business efficiency.
Speaking of the benefits, let’s cover them in detail.
Why Use Analytics Tools in eCommerce?
Well, the eCommerce analytics tools offer a range of benefits that make these tools indispensable in the overall eCommerce journey. Here are a few:
- Data-driven decision-making: Analytics tools provide valuable insights to help you make informed decisions based on data rather than assumptions.
- Improved customer experience: By understanding customer behavior, businesses can tailor their website and marketing efforts to meet their needs and preferences.
- Optimized marketing campaigns: Analytics tools help businesses measure the effectiveness of their marketing campaigns. They identify what works and what doesn’t, and allocate resources accordingly.
- Increased sales and revenue: By identifying areas for improvement and optimizing their online operations, businesses can drive more sales and increase revenue.
- Enhanced website performance: Analytics tools can help businesses identify technical issues that may be affecting website performance and take steps to improve it.
- Competitive advantage: You can leverage analytics to gain a deeper understanding of their customers and market. That helps gain a competitive advantage over their rivals.
So as you can see, the best analytics tools are what you need to take your eStore to the top. But there are so many options available on the web. Which of them are more prevalent among the professional eCommerce development services?
Top 10 eCommerce Analytics Tools
As mentioned earlier, our experts have explored a range of analytics tools for eCommerce websites and listed the best ones. These tools were evaluated based on factors like their key features, integration capabilities, and pricing. Take a look.
Google Analytics is a powerful web analytics service offered by Google. It provides businesses with valuable insights into their website traffic and user behavior. This tool helps track and analyze data on user interactions, website performance, and marketing campaigns.
So you can make data-driven decisions to improve their online presence and drive growth.
Key Features of Google Analytics
- Real-time Reporting: Get instant updates on website activity, including visitor count, pageviews, and conversions.
- Audience Insights: Understand your website visitors’ demographics, interests, and behaviors to tailor your content and marketing strategies.
- Acquisition Analysis: Track how visitors are discovering your website through various channels. That includes organic search, paid search, social media, and direct traffic.
- Behavior Analysis: Monitor user behavior on your website, such as pageviews, time on site, bounce rate, and conversion paths.
- Custom Reports: Create custom reports to analyze specific metrics and data points that are important to your business.
Pricing: Free to use.
Optimizely is a leading digital experience platform for creating and optimizing personalized experiences for their customers. It helps conduct A/B testing and multivariate testing, so you can effectively improve the website performance, increase conversions, and satisfy the customers.
Key Features of Optimizely
- A/B Testing: Create and run A/B tests to compare different versions of your website or app pages and identify the most effective variations.
- Multivariate Testing: Test multiple variables simultaneously to determine the optimal combination of elements, such as headlines, images, and calls to action.
- Personalization: Create personalized experiences based on user attributes, behavior, and preferences to deliver more relevant content and improve engagement.
- Visual Editor: Easily edit your website or app pages without requiring coding knowledge, making it accessible to teams of all technical levels.
- Collaboration: Collaborate with team members to create, manage, and analyze tests, ensuring everyone is aligned on goals and strategies.
Pricing: The platform price for different plans is available upon request.
Crazy Egg is a powerful website optimization tool that provides businesses with visual insights into user behavior on their websites. By using heatmaps, recordings, and surveys, Crazy Egg helps identify areas of your website that are working well and areas that need improvement.
Key Features of Crazy Egg
- Heatmaps: Visualize user behavior on your website by tracking mouse clicks, scrolls, and touch interactions.
- Recordings: Record user sessions to watch how visitors interact with your website and identify pain points or areas where users may be getting stuck.
- Surveys: Collect direct feedback from your website visitors using targeted surveys to understand their thoughts, preferences, and pain points.
- Confetti: Visualize conversion paths to understand how users are moving through your website and identify opportunities for improvement.
- List Generation: Create lists of users based on specific criteria, such as those who abandoned their shopping cart or visited a particular page
Pricing: Starts from $99 per month.
Adobe Analytics is a powerful web analytics platform that provides businesses with deep insights into their digital marketing performance. By collecting and analyzing data from various digital touchpoints, Adobe Analytics helps businesses understand customer behavior, measure marketing effectiveness, and optimize their online strategies.
Key Feature of Adobe Analytics
- Cross-Channel Analysis: Track and analyze data from multiple digital channels, including websites, mobile apps, social media, and email marketing.
- Advanced Segmentation: Create custom segments based on various criteria to analyze specific groups of users and understand their unique needs and behaviors.
- Predictive Analytics: Use machine learning to predict future trends and identify opportunities for growth.
- Data Visualization: Create custom dashboards and reports to visualize data and gain actionable insights.
- Data Governance: Ensure data security and compliance with robust data governance features.
Pricing: The platform price for different plans is available upon request.
Geckoboard is a powerful data visualization platform. With it, you can create custom dashboards and reports to track the key performance indicators in real-time. By visually representing data, Geckoboard helps teams make data-driven decisions and stay informed about the health of an eCommerce business and website.
Key Features of Geckoboard
- Custom Dashboards: Create custom dashboards to visualize key metrics and data points that are important to your business.
- Data Sources: Connect Geckoboard to a variety of data sources, including spreadsheets, databases, APIs, and other analytics tools.
- Widgets: Choose from a wide range of widgets to visualize your data in different formats, such as charts, graphs, tables, and maps.
- Collaboration: Share dashboards with team members and collaborate on data analysis and reporting.
- Alerts: Set up alerts to be notified when key metrics reach certain thresholds, ensuring you’re always aware of important changes.
Pricing: Starts from $39 per month.
HubSpot Analytics is a powerful marketing analytics tool that provides businesses with valuable insights into their marketing performance. It is among the key marketing tools for an eCommerce website. Its comprehensive suite includes email marketing, content management, and social media management.
Key Features of HubSpot Analytics
- Website Traffic Analysis: Track website traffic, including visitor count, pageviews, and bounce rate.
- Conversion Tracking: Monitor conversions, such as form submissions, lead generation, and sales. Measure the effectiveness of your marketing efforts.
- Campaign Analytics: Analyze the performance of your marketing campaigns. That includes email marketing, social media, and content marketing.
- Lead Scoring: Assign scores to leads based on their behavior and engagement to prioritize your sales efforts.
- Deal Tracking: Monitor the progress of deals throughout your sales pipeline and identify potential bottlenecks.
Pricing: Starts from $800 per month (as a part of the HubSpot marketing platform).
Hotjar is a behavior analytics tool that provides businesses with visual insights into their website visitors’ behavior. It lets you record user sessions, create heatmaps, and conduct surveys. So you can understand how users interact with your website and identify areas for improvement.
Key Features of Hotjar
- Heatmaps: Visualize user behavior with heatmaps that show where users click, scroll, and hover on your website.
- Surveys: Collect feedback from your website visitors directly through surveys to understand their thoughts, preferences, and pain points.
- Funnels: Track conversion funnels to see how users progress through your website and identify drop-off points.
- Event Tracking: Track specific user interactions, such as button clicks, form submissions, or video plays.
- Customizable Reports: Create custom reports to analyze specific metrics and data points that are important to your business.
Pricing: Get started with the free plan. Paid plans start from $32 per month.
Glew.io is a commerce data platform specifically designed for businesses selling online. It acts as a central hub, seamlessly connecting data from various eCommerce platforms and marketing tools to provide a unified view of your online store’s performance.
This platform consolidates data and offers powerful analytics tools. With this tool, you can make data-driven decisions and optimize their marketing strategies.
Key Features of Glew.io
- Deep Commerce Integrations: Glew boasts extensive integrations with over 170 popular eCommerce platforms, marketing tools, and analytics services.
- Reliable Data Accuracy: Glew prioritizes data accuracy and availability. Their data pipeline ensures data is clean and consistent for better insights.
- Multi-brand & Omni-channel Aggregation: Glew allows businesses managing multiple brands or operating across various sales channels for a more aggregated view.
- Tailored Reporting with No-Code Platform: Glew empowers users to create custom reports without coding expertise.
- Operational Analytics: Glew offers valuable insights into your supply chain, order fulfillment, and logistics processes. You can identify bottlenecks and improve operational efficiency.
Pricing: Get a free trial and request pricing for different plans.
Shopify Analytics is a built-in analytics tool designed specifically for Shopify merchants. It provides valuable insights into your online store’s performance. With this platform, you can make data-driven decisions to improve sales and customer satisfaction.
Key Features of Shopify Analytics
- Sales Reports: Analyze sales data by product, customer, and time period to identify top-selling items, customer trends, and seasonal patterns.
- Customer Reports: Understand your customer base by tracking metrics like customer lifetime value, repeat purchase rate, and customer acquisition cost.
- Marketing Reports: Evaluate the effectiveness of your marketing campaigns by tracking metrics like traffic sources, click-through rates, and conversion rates.
- Financial Reports: Track your store’s financial performance, including revenue, profit, and expenses.
- Real-time Updates: Access real-time data on your store’s performance to make informed decisions quickly.
Pricing: Included with the paid plans of Shopify, starting from $39 per month.
WooCommerce Analytics is a plugin for the WooCommerce eCommerce platform that provides store owners with valuable insights into their business performance. It offers a range of analytics tools to help you track and analyze key metrics, identify trends, and make data-driven decisions to improve your online store’s success.
Key Features of WooCommerce Analytics
- Sales Analysis: Track your sales performance, including total sales, average order value, and conversion rates.
- Customer Analysis: Understand your customer behavior, including customer acquisition costs, repeat purchase rates, and customer lifetime value.
- Product Analysis: Analyze product performance, including sales, views, and add-to-cart rates.
- Marketing Analysis: Track the effectiveness of your marketing campaigns, including traffic sources, click-through rates, and conversions.
- Financial Analysis: Monitor your store’s financial performance, including revenue, expenses, and profit.
Pricing: This tool is included in the WooCommerce plugin, available for free.
These are just a few of the best eCommerce analytics tools available. You can consult with us to get an idea on which platform would be suitable for you. But what kind of metrics do the expert eCommerce developers cover with these tools?
Common Metrics Covered by the eCommerce Analytics Tools
These tools track a range of eCommerce metrics to ensure a comprehensive understanding of a store’s traffic, performance, and marketing. That includes:
Traffic Metrics
- Unique visitors: The number of distinct individuals who have visited your website.
- Returning visitors: The number of users who have visited your website multiple times.
- Bounce rate: The percentage of visitors who leave your site after viewing only one page.
- Session duration: The average amount of time visitors spend on your website.
- Pageviews: The total number of pages viewed on your website.
Conversion Metrics
- Conversion rate: The percentage of visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
- Cart abandonment rate: The percentage of visitors who add items to their cart but do not complete the purchase.
- Average order value (AOV): The average amount spent per order.
- Customer lifetime value (CLTV): The total revenue generated by a customer over their lifetime.
Marketing Metrics
- Cost per acquisition (CPA): The cost of acquiring a new customer through a specific marketing channel.
- Return on investment (ROI): The profit generated from a marketing investment.
- Click-through rate (CTR): The percentage of people who click on a link or ad.
Product Metrics
- Product views: The number of times a product page is viewed.
- Product add-to-cart rate: The percentage of visitors who add a product to their cart.
- Product purchase rate: The percentage of visitors who purchase a product.
Technical Metrics
- Site speed: The time it takes for your website to load.
- Mobile friendliness: How well your website is optimized for mobile devices.
- Error rate: The number of errors or broken links on your website.
All in all, you can gain valuable insights on performance, sales, traffic, and more with respect to your eCommerce website. So you can improve every aspect of your eStore.
FAQs on eCommerce Analytics Tools
Q1. Can I use multiple eCommerce analytics tools at the same time?
Yes, you can use multiple eCommerce analytics tools at the same time. However, it’s important to ensure that they are compatible with each other and that you can effectively integrate the data they provide.
Q2. How can I improve my website's data privacy?
To improve your website’s data privacy, comply with relevant data protection laws and regulations, such as GDPR and CCPA. Use tools and practices to protect your users’ personal data and obtain their consent for data collection.
Q3. What is the difference between A/B testing and multivariate testing?
A/B testing compares two versions of a webpage or element, while multivariate testing compares multiple variations of multiple elements at the same time.
So, Which eCommerce Analytics Tools to Use?
Well, the best eCommerce analytics tool for your store will depend on a variety of factors, including the size of your business, your marketing goals, and your technical expertise.
The best tool will help you track, measure, and analyze data related to your online store’s performance. You will get insights with respect to customer behavior, website traffic, sales trends, marketing campaigns, and more. Some of the best options include Google Analytics, Optimizely, Adobe Analytics, Geckoboard, etc. If you need help integrating these tools and more to your eCommerce website, talk to our experts today!
