Imagine crafting a beautiful online store, tailored perfectly to your brand experience. But, of course, pre-built platforms come with a few limitations. That’s where headless commerce comes in.
Traditional monolithic platforms bundle the frontend design with the backend functionality. But headless commerce platforms separate these elements to help you curate exceptional customer experiences across all touchpoints.
But which is the best headless commerce platform? Well, it’s difficult to term one as the “best”, but the professional eCommerce development services choose from a few top headless platforms for their projects. We will talk about these platforms in this blog. But first, let’s see what a headless eCommerce platform is.
What is a Headless Commerce Platform?
A headless commerce platform is essentially the backend engine of your online store, minus the pre-designed storefront. It handles all the crucial tasks like product management, inventory control, order processing, and secure payments.
But unlike traditional eCommerce platforms that come with a fixed storefront design, you can choose your own frontend design. This separation is achieved through APIs (Application Programming Interfaces).
Here are the key components of headless eCommerce platforms:
Backend (headless commerce platform)
This acts as the engine of your online store, managing product data, inventory, order processing, payments, and other core functionalities. It exposes its capabilities through APIs. They act as messengers, relaying data and instructions between the frontend and backend.
Frontend (separate platform)
This is where you design the visual experience of your store. You can choose an eCommerce CMS you’re familiar with, a custom development framework, or even a Progressive Web App (PWA) builder.
The frontend leverages the APIs provided by the headless platform to fetch product information and display it on the storefront. And it handles user interactions like adding items to the cart.
By separating these elements, headless commerce platforms offer greater flexibility and scalability. The eCommerce developers use this approach to build a truly unique and engaging shopping experience for the customers.
Why Use Headless eCommerce Platforms?
Nowadays, since there is so much competition in the eCommerce space, everyone wants a captivating and frictionless customer experience on their site. But traditional, monolithic eCommerce platforms, while convenient, can restrict your ability to achieve this.
On the other hand, the headless platforms offer a few key benefits to take your site to the next level.
Craft Unmatched Customer Experiences
Headless commerce grants you complete control over the front-end design. This translates to a storefront that seamlessly reflects your brand identity and caters to your specific customer needs. It can help you create customized experiences across all touchpoints.
Future-proof Your Business
With a headless platform, you’re not locked into a single vendor’s roadmap. The decoupled architecture allows you to integrate the latest technologies and functionalities with ease. So you will always stay ahead of the curve.
Boost Agility and Development Speed
Headless systems empower your development team to work independently on the front-end. They can leverage their preferred tools and frameworks, leading to faster development cycles and more efficient implementation of new features.
Omnichannel Commerce Made Easy
Headless commerce helps deliver a consistent shopping experience across all channels for better customer satisfaction. Headless commerce excels in this area. It lets you centralize the product data and functionalities in the backend, so you can create a unified experience for your customers.
Overall, as part of our Headless eCommerce development services, we prefer headless platforms to build unified, scalable, and future-proof eStores.
Top Headless Commerce Platforms
Headless commerce platforms are revolutionizing the way online stores are built and managed. But which platform would be best for you? Well, here are the top options. You can choose from them based on your required features, preferences, and expertise.
Shopify Plus
Shopify Plus goes beyond its user-friendly interface and extensive app store by offering the Storefront API. This GraphQL API empowers developers to build custom storefronts using their preferred frameworks, such as React, Vue.js, or Next.js.
Additionally, Shopify Plus integrates with tools like Hydrogen and Oxygen, which streamline the development process by providing pre-built components and functionalities specifically designed for headless storefronts on Shopify Plus. This reduces development time and ensures a consistent brand experience across all touchpoints, especially when powered by Shopify Oxygen & Hydrogen for headless builds.
Strengths
- User-friendly interface.
- Vast app store overflowing with extensions.
- Built-in headless capabilities with a Shopify Plus subscription.
Top Features
- B2B Selling: Integrated wholesale and direct-to-consumer (D2C) management.
- Automation Tools: Comes with Shopify Flow for backend automation and Launchpad for scheduling sales events.
- Customization: Advanced checkout customization through Checkout Extensibility and access to the Liquid file.
- Staffing: Unlimited staff accounts and support for up to 9 expansion stores.
Pricing (for 2026)
Starts at $2,300/month for a 3-year term or $2,500/month for a 1-year term.
For very high-volume stores, a variable platform fee of approximately 0.25% of monthly revenue may apply.
Magento (now Adobe Commerce)
While Magento Commerce boasts open-source flexibility and scalability for large businesses, its true strength in headless development lies in its robust APIs. It offers both REST and GraphQL APIs, enabling developers to build custom storefronts independent of the Magento front-end.
It grants a high degree of control and customization, making it ideal for building complex, feature-rich headless experiences. However, the open-source nature of Magento Commerce requires a more technical development team than Shopify Plus.
Strengths
- Open-source nature grants extensive customization.
- Highly scalable to accommodate the needs of large businesses.
- A feature-rich platform for any type of customization.
Top Features
- AI-Powered Personalization: Integrates with Adobe Experience Cloud for data-driven customer profiles.
- Multi-Store Management: Robust capabilities for managing multiple global brands from one instance.
- Visual Authoring: Easy-to-use content creation and visual storefront authoring tools.
Pricing
Generally tiered based on Gross Merchandise Value (GMV). Licensed versions start around $22,000/year and can exceed $125,000/year for large enterprises.
BigCommerce
BigCommerce offers a Headless GraphQL API and a Stencil framework specifically designed for building custom storefronts. Stencil is a time-saving tool that offers pre-built components and templates, simplifying the development process for newcomers to headless commerce.
BigCommerce strikes a good balance between user-friendliness and headless functionality, making it an attractive option for businesses seeking a relatively easy headless setup without sacrificing core features.
Strengths
- User-friendly SaaS platform that gets you up and running quickly.
- Out-of-the-box features to ease common eCommerce functionalities.
- Headless capabilities for those seeking a more customized approach.
Top Features
- Multi-Storefront: Manage multiple storefronts across regions or brands from a single dashboard.
- No Transaction Fees: BigCommerce does not charge additional transaction fees on any plan.
- Native B2B: Comes with advanced customer groups, price lists, and quoting tools.
Pricing (2026)
- Standard – $29/month (annual).
- Plus – $79/month (annual).
- Pro – $299/month (annual).
- Enterprise – Custom pricing, typically starting around $1,000/month.
Salesforce Commerce Cloud
Salesforce Commerce Cloud offers a powerful suite of APIs (REST, SOAP, and GraphQL) that empower developers to craft custom storefronts and integrate with various third-party systems. This level of API access unlocks a high degree of flexibility, but it comes at a cost.
This platform’s complexity and higher price tag make it a better fit for large businesses with dedicated development teams. They can leverage its extensive capabilities.
Strengths
- Enterprise-grade platform built to handle demanding workloads.
- Extensive features catering to complex business needs.
- Easy integration with other solutions within the Salesforce ecosystem.
Top Features
- Einstein AI: Native artificial intelligence for product recommendations and predictive sorting.
- Order Management: Full lifecycle management from click to delivery.
- Customer 360: Deep integration with Salesforce CRM for a complete view of buyer behavior.
Pricing
Primarily uses a shared success model based on a percentage of GMV. Licensing can start around $1,500/month for some modules, but full enterprise storefronts often require custom quotes.
Elastic Path
Elastic Path is built with a MACH architecture (Microservices-based, API-first, Cloud-native, and Headless). That makes it an ideal platform for headless development. Its robust API allows for seamless integration with various front-end frameworks and third-party systems, fostering a truly custom headless experience.
However, the emphasis on API-first functionality requires a more technically proficient development team to fully realize the Elastic Path potential.
Strengths
- API-first, cloud-native architecture.
- Comes with high scalability and future-proofing.
- Many flexible integrations with diverse technologies.
Top Features
- Product Experience Manager (PXM): Centralized control for complex product data across channels.
- B2B Workflows: Native support for account hierarchies, quoting, and tiered pricing.
- Pre-Composed Solutions: Templates to jumpstart development of common commerce architectures.
Pricing
Enterprise-level pricing often starts at $2,200/month for specific modules. While full platform access can reach $50,000/month, depending on SKUs and usage.
Commercetools
Commercetools provides a comprehensive suite of APIs (REST and GraphQL) designed specifically for headless commerce. Its developer-centric approach offers a high degree of flexibility and control over the front-end development process.
Similar to Elastic Path, Commercetools is a strong choice for businesses with a team that possesses solid development expertise to fully unlock the potential of the platform.
Strengths
- MACH architecture ensures agility and scalability.
- A developer-centric approach that empowers advanced customization.
- Well-suited for businesses requiring a high degree of control over the shopping experience.
Top Features
- Modular Architecture: Allows developers to pick and choose specific commerce functions (e.g., cart, checkout, catalog).
- Foundry Edition: Optimized for faster time-to-market with pre-built frontends and blueprints.
- Advanced B2B APIs: Specialized support for complex B2B buyer journeys.
Pricing (2026)
Licenses typically start at $2,500/month for up to 5,000 orders/month, scaling to $11,500+/month for higher volumes.
SnipCart
Snipcart offers a headless shopping cart solution that can be easily embedded into any existing website or static site. It provides basic headless functionality, including core features such as product management, checkout, and payment processing.
While convenient for its simplicity, Snipcart lacks the advanced features and customization options found in other platforms on this list. It is best suited for businesses with simpler needs or those taking their first steps into headless commerce.
Strengths
- Easy integration process with minimal technical know-how required.
- Suitable for smaller businesses and startups.
- Comes with all basic eCommerce functionality for an existing website.
Top Features
- HTML-Based: Products are defined directly in your HTML code.
- Headless Integration: Works with any tech stack (React, Vue, Jamstack, etc.).
- Merchant Dashboard: Provides inventory and order management without needing a full CMS.
Pricing
Standard pricing is 2% of monthly transactions with a $10 monthly minimum fee. Dedicated technical support is included.
These are the top headless commerce platforms. But how do you choose between them? Well, you can opt for our eCommerce consulting services. We will analyze your requirements and help you create the best eCommerce websites accordingly.
Or you can refer to the next section.
How to Choose the Best Headless eCommerce Platform?
Selecting the ideal headless commerce platform for your online store requires careful consideration of your specific needs and resources. Here are the factors you need to consider:
- Store Size and Complexity: Are you a startup with a limited product range, or a large enterprise with a vast catalog and global reach? The platform’s scalability and ability to handle your product volume are crucial factors.
- Desired Customer Experience: Envision the kind of shopping experience you want to create. Do you require a highly customized and unique storefront, or is a more standard yet feature-rich experience sufficient?
- Development Expertise: Evaluate your in-house development team’s skills and experience with headless architecture. Some platforms offer pre-built tools and user-friendly interfaces, while others require more technical expertise for customization.
- Integration Needs: Consider how well the platform integrates with your existing tech stack, CRM systems, marketing automation tools, and chosen front-end framework. Seamless integration streamlines operations and ensures a unified customer experience.
- Feature Set: Review each platform’s core functionalities, including product management, inventory control, order processing, payment gateways, marketing tools, and security features. Ensure the platform offers the features you need to operate your store effectively.
- Headless Capabilities: Deep dive into each platform’s headless functionalities. Explore the APIs (REST, GraphQL) they provide and assess their flexibility for integrating with your chosen front-end framework. Consider the level of customization each platform allows for the storefront design.
- Support: Evaluate the level of support offered by each platform. Consider factors like response times, available resources (documentation, tutorials), and the support channels (phone, email, live chat) offered.
- Scalability: If future growth is a major concern, prioritize platforms known for their scalability and ability to handle increasing traffic and product volumes.
- Flexibility and Customization: If a unique and highly customized storefront experience is essential, platforms offering robust APIs and extensive customization options might be better choices.
- Ease of Use: If your development team is less experienced with headless architectures, consider platforms that provide user-friendly interfaces, pre-built tools, and managed services to simplify the development process.
- Total Cost of Ownership: Go beyond the platform’s base price and consider the total cost of ownership. Factor in development costs, ongoing maintenance fees, and any additional expenses associated with integrations and customizations.
Need help? Consider seeking guidance from an expert eCommerce website development services provider that specializes in headless commerce platforms.
Is Headless the Future of Commerce?
Small stores without serious customization needs probably do not need a headless approach. A simple Shopify store works fine and costs far less.
But if you are running multiple channels, serving different audiences, selling millions of dollars, or moving fast, headless gives you the edge. You can adapt quickly and craft better experiences.
The trend is clear. Headless commerce decouples the front-end presentation layer from the back-end functionalities. More companies are moving toward headless every year. Platforms that were not headless ten years ago are now building headless capabilities. It is powerful, but only if it solves your actual problems. If you need help with creating the best customized eCommerce website, consult with our experts today!
FAQs on Best Headless Commerce Platforms
Q1. What does headless commerce mean?
Headless means separating your eCommerce backend from the frontend. The backend handles products and orders. The frontend is what customers see. They talk through APIs but operate independently.
Q2. What is a headless commerce platform?
A headless commerce platform is the backend part. It is the system that manages inventory, processes payments, handles promotions, and stores customer data. You connect custom frontends to it.
Q3. Why choose headless eCommerce?
Choose headless if you need to customize how customers shop, sell on multiple channels, move quickly, or avoid vendor lock-in. It is not necessary for simple stores.
Q4. How do I know if headless commerce is right for my business?
You likely need a headless approach if you are selling on multiple platforms (web, mobile, social), serving different customer types with distinct experiences, or rapidly testing new ideas. You probably do not need it if you have a simple store.
Q5. Are there downsides to using headless commerce platforms?
Yes. Headless requires more technical skill to set up and maintain. Implementation takes longer. You manage more moving parts. It costs more than simple platforms. Choose headless only if the benefits outweigh these costs.