Quick Summary
Let’s be honest: Instagram isn’t just for selfies and food pics anymore. For businesses, it’s become one of the easiest ways to turn scrollers into buyers—if you set it up right. The trick? Linking it to your Shopify store.
When you sync Instagram with Shopify, your profile basically turns into a 24/7 storefront. Customers can spot your products, tap to see details, and check out without ever leaving the app. No redirects, no extra steps—just see it, want it, buy it. Sounds simple, but nailing the integration takes some technical muscle. (Psst: If you’d rather skip the DIY hassle, you can always hire Shopify experts to handle the heavy lifting.)
Ready to connect the dots? Below, I’ll walk you through the steps to hook up Instagram and Shopify–no coding skills needed. So let’s get Started.
Increasing an online store’s visibility calls for more than a properly laid out website. Social media outlets such as Instagram offer the means to reach possible customers where they are most engaged.
Integration of Instagram with Shopify increases exposure, simplifies the shopping process, and invites direct engagement with products.
This integration provides several important advantages that have the capability to push sales and build brand presence.
By connecting Shopify to Instagram, companies acquire more than a fresh sales channel–they establish an active, participatory shopping environment.
Relevant content, effortless product tagging, and one-click purchasing make it simpler for customers to find and purchase products. Leaning on these benefits can assist brands in forming deeper bonds with customers and catalyzing long-term growth.
Prior to installing Instagram Shopping on Shopify, there are requirements that should be fulfilled so that the installation can be made seamlessly. Both Instagram and Facebook have certain specifications for businesses before they can use their platforms for selling, namely account type, page connections, and adherence to commerce policies.
Confirmation of these requirements beforehand prevents delays and ensures that the installation process is easy for integrating instagram with shopify.
Prior to linking Instagram to Shopify, make sure you fulfill the following requirements:
Satisfying these conditions sets the stage for a successful integration between Shopify and Instagram. With all the requirements met, companies can go ahead in confidence, with their store ready for Instagram Shopping. If you want expert assistance to set up, optimize, or customize your Shopify store consider professional Shopify development services.
Want to turn your Instagram into a shoppable storefront? Here’s how to connect it to Shopify properly:
Getting these foundations right makes everything else smoother. Once that’s done, you can:
The best part? When you take the time to set this up properly from the start, you’ll avoid those annoying technical hiccups that can slow down your sales. Plus, your customers get a seamless shopping experience right where they’re already browsing.
Pro tip: Double-check each connection point as you go – it saves you from having to backtrack later!
Step 1: Convert Your Instagram to a Business or Creator Account
Step 2: Set Up Facebook Commerce Manager
Step 3: Connect Instagram to Shopify
Step 4: Enable Instagram Shopping
Step 5: Tag Products on Instagram
Once Instagram Shopping is approved:
Completing these steps successfully allows businesses to unlock the full potential of Instagram Shopping.
With the integration in place, merchants can showcase products, engage with their audience, and provide a frictionless path from discovery to purchase. Maintaining the connection and optimizing content regularly will help maximize results over time.
Successfully selling on Instagram goes beyond simply listing products–it requires a strategic approach to attract, engage, and convert potential buyers. Creating visually compelling content, optimizing product listings, and interacting with followers all contribute to a strong brand presence.
By following key best practices, businesses can enhance their visibility, build trust with their audience, and drive more sales through Instagram Shopping.
Implementing these strategies helps businesses make the most of Instagram as a sales channel.
Consistently refining content, engaging with customers, and leveraging platform features can significantly improve reach and conversion rates. A thoughtful approach ensures that Instagram remains not just a promotional tool but a valuable extension of an online store.
The approval process for Instagram Shopping usually takes a few business days. However, delays may occur if additional verification is required. Ensure your account meets all eligibility criteria, such as being a business account linked to a Facebook Page and complying with commerce policies.
Instagram Shopping does not require Shopify. You can connect a product catalog directly through Facebook Commerce Manager or other supported platforms. An Instagram Business account and an approved catalog are the primary requirements to start selling.
Setting up and using Instagram Shopping is free. There are no fees for listing products or creating a shop. However, paid promotions, such as Instagram ads or boosted posts, require a budget to reach a larger audience.
To unlink Instagram from Shopify, go to your Shopify admin dashboard, navigate to Settings > Sales Channels, and select Instagram. Click Remove to disconnect the integration. This action does not delete your Instagram Shop, and you can reconnect it later if needed.
Connecting Shopify with Instagram creates a smooth shopping experience that combines social interaction and e-commerce. Combining these two sites allows businesses to reach a broader market, sell products more effectively, and enable customers to purchase more easily.
Proper setup processes guarantee smooth integration, while ongoing optimization–in terms of quality content, engagement, and properly thought-out promotions–optimizes the results.
As social commerce continues to evolve, maintaining a strong presence on Instagram can drive long-term growth and brand loyalty. If you need help with anything related to your eCommerce store, reach out to our experts today!
As a Business Consultant at Brainspate, I collaborate with clients to understand their business objectives, challenges, and opportunities, and develop tailored strategies and action plans to drive organizational growth, increase efficiency, and enhance profitability.
