Quick Summary
A visually appealing Shopify store can attract visitors, but poorly designed buttons can lead to lost sales. If your call-to-action (CTA) buttons blend into the background color or don’t align with your brand, potential customers may not take action. Weak button visibility or inconsistent colors can confuse users and reduce conversions.
Studies show that high-contrast, strategically placed buttons improve engagement and sales. The good news? Shopify offers multiple ways for basic customization with no advanced coding required.
In this blog, we’ll help you understand the importance of button color in a shopify store. We’ll learn how to customize button colors in shopify along with advanced customizations. Plus, we’ll explore the best practices followed by Shopify experts for shopify custom button colors. With that said, let’s get started!
In Shopify, custom button colors play a crucial role in enhancing user experience, reinforcing brand identity, and driving conversions. Buttons serve as key touchpoints for customer interactions, guiding them toward important actions such as Add to Cart, Buy Now, or Sign Up. Here’s why customizing button colors is essential:
Custom button colors improve user experience by making navigation intuitive and visually engaging. Clear, high-contrast buttons help customers easily locate key actions like Add to Cart or Checkout. This reduces frustration, enhances usability, and keeps shoppers engaged. A well-designed button layout ensures a smooth and seamless shopping journey.
Consistent button colors align with a store’s branding, reinforcing visual identity and professionalism. Matching button colors with the store’s theme enhances recognition and trust. A cohesive color scheme makes the brand more memorable and visually appealing. This consistency helps Shopify stores stand out from competitors.
Button colors influence customer behavior and impact conversion rates significantly. Colors like red create urgency, while green signals a positive action, increasing engagement. High-contrast call-to-action (CTA) buttons capture attention and drive clicks. Shopify merchants can strategically use color psychology to boost sales.
Custom button colors enhance accessibility by ensuring visibility for all users, including those with visual impairments. High-contrast colors improve readability, making interactions easier for shoppers. Compliance with Web Content Accessibility Guidelines (WCAG) creates an inclusive experience. Accessible button designs make the store more user-friendly for everyone.
Testing different button colors helps Shopify store owners identify the most effective options. A/B testing provides data-driven insights into which colors generate higher engagement and conversions. Experimenting with various shades ensures buttons attract maximum attention. Optimized button colors lead to better customer interaction and higher sales.
By strategically choosing button colors, Shopify store owners can significantly impact user engagement and potential sales performance.
Customizing your Shopify button colors can significantly enhance your store’s aesthetics and user experience. Here’s a breakdown of how to make these changes, covering both desktop and mobile access:
Step 1: Open your web browser and go to your Shopify admin panel after logging in with your credentials.
Step 2: Find the theme you want to customize and click on the Customize button next to it.
Step 3: In the theme editor, select Theme settings and click on Colors.
Step 4: Locate the settings related to buttons (e.g., ‘Buttons’, ‘Accent colors’).
Step 5: Use the color picker or input hexadecimal codes to set your desired button colors.
Step 6: You can adjust the settings that affect the background and text color of the buttons.
Step 7: After making your changes, click the Save button to apply the new button colors to your store.
Once done, preview your changes to ensure the buttons look as expected. Now let’s learn how to change the button on mobile devices.
Step 1: Open the Shopify app on your mobile device and log in with your credentials.
Step 2: Tap on the Store icon at the bottom right of the screen.
Step 3: Then, In the Sales channels section, tap Online Store and select Manage themes.
Step 4: Find the theme you want to customize and tap on the Customize button.
Step 5: After that navigate to Edit > Theme settings.
Step 6: Now select the Colors and look for options related to button colors, such as Button background color or Button text color.
Step 7: Use the color picker or enter a hex code to choose your desired color.
Step 8: Once you’ve selected your new button colors, make sure to save your changes by tapping the Save button in the Theme Editor.
Step 9: Preview your changes to ensure the new button colors look good and are accessible.
Step 10: If you’re satisfied, tap Publish to make the changes live on your store.
By following the above steps, you can effectively customize button colors on both desktop and mobile respectively. If you are looking to build a customized eCommerce store, consult with our professional Shopify development company. We’ll handle the customizations that align best with your brand and potentially increase the conversion rates.
Customizing button colors in Shopify can enhance user experience and brand identity, but mistakes in the process can negatively impact conversions and usability. Avoiding these common pitfalls ensures buttons remain effective and visually appealing.
Mistake: Using colors with low contrast makes buttons difficult to see, reducing their effectiveness.
Best Practice: Ensure that buttons stand out against the background by choosing high-contrast colors. For example, a white button on a light gray background may be hard to distinguish, while a bold-colored button grabs attention. Refer to WCAG contrast guidelines to ensure accessibility.
Mistake: Mismatched button colors can make your Shopify store look unprofessional and inconsistent.
Best Practice: Your button colors should align with your brand’s palette to reinforce brand recognition. If your store’s primary colors are blue and white, using red buttons may confuse visitors. Maintain consistency across all call-to-action (CTA) buttons.
Mistake: Using multiple button colors throughout your site can create confusion and reduce clarity.
Best Practice: Stick to one or two button colors for primary and secondary actions. For example, a Buy Now button should have a distinct, attention-grabbing color, while a Learn More button should be slightly muted but still visible.
Mistake: Buttons may look perfect on desktop but appear too small, too large, or misaligned on mobile devices.
Best Practice: Always preview changes on different screen sizes using Shopify’s Theme Editor. Ensure buttons are large enough to be tapped easily and maintain proper spacing to prevent accidental clicks.
Mistake: Failing to A/B test button colors can lead to missed conversion opportunities.
Best Practice: What works for one store may not work for another, so it’s essential to experiment with different button colors and track engagement. Use tools like Google Analytics, Hotjar, or Shopify’s built-in analytics to measure performance and make data-driven adjustments.
Avoiding these mistakes by following the best practices, you can ensure your shopify store remains visually appealing and conversion-friendly.
Beyond changing button colors, Shopify allows for additional customizations to enhance user experience and align with your brand identity. These customizations can improve aesthetics, accessibility, and functionality, making buttons more effective in guiding user actions.
Adjusting button size and shape can help improve visibility and usability. In the Theme Editor, navigate to Theme settings > Buttons (if available) or use custom code to modify the width, height, border radius, and padding. Rounded buttons can create a modern look, while squared buttons offer a more structured design.
Shopify allows merchants to customize button text, font, and weight to match their brand’s typography. In the Theme Editor, go to Theme settings > Typography to change the button font. Additionally, CSS can be used to fine-tune text size, letter spacing, and alignment for better readability and impact.
Button hover effects enhance interactivity by providing visual feedback when users hover over buttons. You can modify hover colors, background changes, or add subtle animations using CSS. For example:
button:hover {
background-color: #ff6600;
transform: scale(1.05);
}
This effect makes buttons more engaging and encourages interaction.
Borders can be modified to make buttons stand out. You can change border color, width, and style (solid, dashed, or dotted) by adding custom CSS. For instance:
button {
border: 2px solid #000;
border-radius: 10px;
}
Adding distinct borders improves button visibility, especially for minimalist designs.
Icons can be added to buttons to enhance visual appeal and clarity. For example, a cart icon on an Add to Cart button improves recognition. Shopify themes with built-in customization options may allow adding icons directly. Alternatively, you can use HTML & CSS to insert icons:
<button><i class="fa fa-shopping-cart"></i> Add to Cart</button>
Adding the button icons makes them more intuitive and user-friendly.
Customizing Shopify buttons beyond color enhances branding, usability, and conversions. By adjusting size, typography, hover effects, and more, professional shopify developers can create a more engaging shopping experience.
Can I customize button colors in all Shopify themes?
Yes, most Shopify themes allow button color customization through the Theme Editor. However, for advanced customization, you may need to edit the theme’s CSS or use custom Liquid code.
How do I reset button colors to default in Shopify?
Go to Online Store > Themes > Customize > Theme settings > Colors and click on reset button colors to their default values. Alternatively, revert any CSS changes made in the theme code editor.
Can I change Shopify button colors using an app?
Yes, apps like Shogun Page Builder, GemPages, or Custom CSS Editors allow button customization without coding. These apps provide more design flexibility for non-technical users.
Yes, most Shopify themes allow button color customization through the Theme Editor. However, for advanced customization, you may need to edit the theme’s CSS or use custom Liquid code.
Go to Online Store > Themes > Customize > Theme settings > Colors and click on reset button colors to their default values. Alternatively, revert any CSS changes made in the theme code editor.
Yes, apps like Shogun Page Builder, GemPages, or Custom CSS Editors allow button customization without coding. These apps provide more design flexibility for non-technical users.
Customizing button colors in Shopify is a simple yet powerful way to enhance your store’s appearance and improve user experience. Well-designed buttons with the right contrast, branding, and placement can guide visitors toward key actions, increasing engagement and conversions.
You can customize the buttons using Theme Editor or adding custom CSS to your theme file. When customizing button color ensure the best practices like choosing high-contrast colors, ensuring brand consistency and more.
If you are looking to build a customized eCommerce store that stands out, connect with us today!
Ankur Shah is a tech-savvy expert specializing in eCommerce solutions. With a deep understanding of WooCommerce and Shopify, he helps businesses optimize their online stores for success. Whether it's implementing new features or troubleshooting issues, Ankur is your go-to guy for all things eCommerce.
