Quick Summary
Let’s say you are running a Shopify store with Google Ads in place for better traffic conversion. But, you aren’t tracking the Google Ads conversions—that would be like driving blindfolded. You are spending money, but you don’t know what’s working and what isn’t.
Accurate conversion tracking is the backbone of profitable ad campaigns. It reveals which clicks turn into sales, sign-ups, or other valuable actions. For Shopify, integrating Google Ads conversion tracking ensures data-driven decisions, eliminating guesswork and maximizing ROI.
Through this blog, I’ll explain how to hire Shopify developers and set up Google Ads conversion tracking for your store. Plus, you’ll know how to scale and fine-tune the campaign to get the best idea of traffic and sales. Let’s begin.
Conversion tracking is a measurement tool that tells you what happens after a customer interacts with your ads—whether they make a purchase, sign up for a newsletter, or complete another valuable action.
Without it, you’re left guessing which ads drive real results and which waste your budget.
For Shopify store owners, tracking Google Ads conversions is essential. It reveals which campaigns, keywords, and audiences generate sales, helping you optimize spending and maximize ROI.
Plus, you gain data-backed insights to refine the strategy, reduce wanted ad spend, and scale up what’s working.
Tracking the conversions from Google Ads for your Shopify store can be a great way to measure success and optimize expenditure. But for that, it’s important to set it up just the right way.
And the easier, yet effective way to do it is with the Google & YouTube app. For that, you need a Shopify store meeting the Google Merchant Center requirements.
And needless to say, you need to have a Google Merchant Center account. It’s free and will only take a few seconds to sign up.
Step 1: To start with, go to the Shopify store, search for “Google & Youtube”, and click ‘Install’.
Step 2: Now, log into the Shopify account and open the “Google & YouTube” app. Then click ‘Add app’ on the store page.
Step 3: Next up, you’ll need to authorize the store and app connection. For that, click ‘Add sales channel’ at the top of the page.
Step 4: After that, link the Google account to Shopify. Click ‘Connect Google account’.
There will be a pop-up asking you to select the Google account you want to connect to. Select one and click ‘Next’.
If you have finished the requirements set by Google Merchant Center, skip the next step. If you haven’t, you’ll see a series of checkboxes. Like ones to create an online store, add a refund policy, and add contact info.
Step 5: Follow through the requirements, and the boxes will be checked.
Step 6: Next, connect the Google Merchant Account (you must have signed up earlier). If it’s the same account as the Google account you connected to earlier, the GMA field will be filled out automatically. Click on ‘Connect’ and finalize the connection.
Step 7: Next up, verify your identity via phone number. Add the number and enter the subsequent code to complete the process.
Step 8: Add the product feed settings. That will help Google show your products in Google Search, Images, and Shopping. Configure the ‘Target country and language’ and ‘Shipping settings’.
Step 9: Make sure the ‘Conversion tracking’ is active and click ‘Complete setup’ to finish the process.
Now, you can rest assured that your tracking is set up and ready to go. That might take about an hour or so to complete the sync.
For this process, you may also consult with our professional Shopify development company. We will ensure your setup delivers the best results.
Now that your Google Ads conversion tracking is set up, the real power comes from using that data to refine your campaigns.
Go to Google Ads > Campaigns > Keywords and sort by “Conversions” or “Conversion Value”. Pause low-performing KWs (high spend, zero traffic and sales) and increase bid on top-converting KWs.
Use Target ROAS (Return on Ad Spend) bidding if you have enough data. Set bid adjustments for high-value customer segments (e.g., mobile users, specific locations).
Create remarketing audiences (e.g., cart abandoners, past purchasers). Exclude existing customers if you’re running prospecting campaigns. Use Customer Match to target high-LTV buyers with upsell offers.
A/B test ad creatives—highlight benefits that drive conversions. Ensure landing pages match ad intent (e.g., product pages for shopping ads). Speed up checkout to reduce drop-offs.
You can systematically improve ad efficiency, lower acquisition costs, and grow your Shopify store profitably.
If you use Shopify Payments but have a custom checkout, you may need Google Tag Manager (GTM) and Server-side tracking.
Google’s automated campaigns rely on conversion data. Ensure your conversion action is set to “Purchase” with accurate values. Enable ‘Enhanced conversions’ for better accuracy.
Yes, but only if the thank-you page URL is consistent. The conversion tag should be properly installed on the order confirmation page.
Effective Google Ads conversion tracking transforms guesswork into actionable insights for your Shopify store. With proper implementation and optimization, you gain clarity to scale profitable campaigns with little to no wasted ad spend.
Your best bet for this tracking is the “Google & YouTube” Shopify app, which connects with Google Ads and Google Merchant account for proper tracking.
If you need help with tracking the conversions and campaign optimization for your Shopify Google Ad campaign, connect with us today!
Ankur Shah is a tech-savvy expert specializing in eCommerce solutions. With a deep understanding of WooCommerce and Shopify, he helps businesses optimize their online stores for success. Whether it's implementing new features or troubleshooting issues, Ankur is your go-to guy for all things eCommerce.
