- Personalized Gifts
- Crafts & Artisan Business
Client Overview
Dinkela is a sustainability-focused company that offers a wide range of wooden products. They offer photo frames, display stands, clipboards, QR codes, signs, postcards, and vouchers. Customers have many options in each category, and they can even upload photos to personalize them.
They specialize in printing photos, text, and graphics on different types of wood. Whether it’s gifts, invitation cards, signboards, menus, or room decoration items, they have something for every need.
Technology
Wordpress, WooCommerce
Industry
Retail
Project Type
E-Shop
Country
Germany
Key Challenges
Our team encountered multiple technical challenges while building a real-time wood print preview. We had to handle large, high-quality photos from users without slowing things down. At the same time, the preview needed to look realistic and show the image on wooden frames and textures just like the final product. Ensuring everything worked the same way across all browsers and devices made things even more complex.
Another big challenge was making sure the custom options worked smoothly with WooCommerce’s pricing and checkout system. Prices needed to change dynamically when users picked different sizes, materials, or finishes, and still work with WooCommerce’s cart, tax, and order process. We also had to ensure the final preview image was always attached to the order confirmation email.
Solutions
To tackle these challenges, our team balanced frontend activity with backend reliability using an integrated builder architecture. We also improved the WooCommerce store while ensuring no compromise in performance or core stability.
- We set up controlled image handling so users’ photos stay sharp and load quickly, thanks to automatic resizing and compression.
- The preview uses HTML5 canvas layering to ensure each photo looks exactly as it will on the actual wood frame.
- Prices change instantly when customers pick different sizes, materials, or finishes, so they always see the correct total in the cart.
- When someone checks out, their final design is saved as an image and attached to their order email for easy reference.
- WooCommerce’s checkout was improved to include all the extra details from custom orders without affecting the usual order process.
Key features
Calculate and order prints on wood and other beautiful things online. Whether pictures, signs or other objects - Holzdruck Dinkela is the specialist for individual productions made of wood. With Dinkela products you get qualitative and tailor-made solutions - from private wedding pictures to complete hotel equipment.
- Print on wood builder
- Custom price calculation based on selected option
- Capture customized image and send in email
- Checkout page customization
Projects in Figures
1
Months Duration
100
Estimated Man Hours
2
Team Size
Applied
Technologies
More Screens
Showcasing how the new design helps Holzdruck Dinkela offer an easy way for customers to calculate, customize, and order high-quality wood prints online.
