- Cosmetics
- B2B & B2C eCommerce
Client Overview
JB Lashes is a D2C brand that offers a huge variety of beauty products like lashes, adhesives, tweezers, aftercare, and accessories for women. They focus on customizable eyelash extensions for everyday use and on educating women about eyelashes and their application techniques.
They use Micro-Pore Technology in their lashes to minimize skin irritation and provide comfort to the customers. They strongly oppose animal cruelty, so all their products are cruelty-free.
Technology
Shopify, JQuery
Industry
Beauty & Personal Care
Project Type
eShop
Country
USA
Key Challenges
The first challenge our team faced was the range of lash products of different styles, collections, and variants while ensuring easy discovery. We had to add high-quality images without affecting the site speed. The client wanted a smooth shopping experience on mobile as well. Reducing friction at checkout was essential to ensure fewer abandoned carts.
Along with this, we had to ensure that running promotions, offers, and bundles could be done efficiently. The product descriptions and reviews also needed to be optimized. Social proof was required to increase credibility and trust with first-time buyers. The client wanted a platform that could be scaled easily.
Solutions
To address these requirements, we developed a scalable, performance-optimized Shopify architecture. We followed best practices for smart data modeling, frontend speed, and seamless third-party integrations. We:
- Created a clear product taxonomy using Shopify collections, tags, and metafields to make product filtering easy and dynamic for users.
- Enabled AJAX filtering and sorting to let shoppers browse and sort products quickly, without full page reloads, for a faster experience.
- Applied lazy loading to all non-critical images, so pages load faster and customers can start browsing right away.
- Used canonical tags and optimized metadata to prevent duplicate content, keeping SEO strong across filtered and paginated pages.
- Designed a sticky add-to-cart bar for both mobile and desktop, making it easier for shoppers to add products and complete their purchase.
Key features
JB Lashes provides customers with various purchase options, allowing them to buy products either as a one-time purchase or on a subscription basis. The website highlights products using videos that play when hovering over them, providing a video guide to customers.
- Subscription
- Video highlight on product hover over
- Bulk list of collections
- Verity of Sections and blocks
- Faster loading
Projects in Figures
2
Months Duration
175
Estimated Man Hours
1
Team Size
Applied Technologies
More Screens
Showcasing how the new design helps JB Lashes offer flexible buying options and an interactive shopping experience with hover-play product videos for better customer guidance.
