Quick Summary
When it comes to amplifying the customer engagement and driving sales, not many tactics come close to email marketing. It is one of the best digital marketing strategies and can be personalized to resonate with the customers.
And for email marketing and automation, one of the tools recommended by the top Shopify experts is Brevo (formerly Sendinblue). It offers a robust marketing platform that, when integrated with Shopify, empowers businesses to do just that.
So through this blog, I’ll explain how the Brevo Shopify integration works and how you can get the best out of it.
Brevo, formerly known as Sendinblue, is a comprehensive marketing platform designed to help businesses of all sizes connect with their customers and grow. It offers a wide range of tools and features, including:
Brevo aims to be an all-in-one solution for businesses looking to manage their customer relationships and marketing efforts from a single platform.
It’s known for its user-friendly interface, affordable pricing, and robust features, making it a popular choice for small and medium-sized businesses.
Integrating Brevo with Shopify can be incredibly beneficial when it comes to boosting eCommerce success. Let me give you a few benefits for example.
Brevo’s robust email and SMS marketing tools allow you to connect with your customers on a more personal level. Send targeted campaigns, personalized product recommendations, and timely updates to keep them engaged and coming back for more.
Automate essential marketing tasks, such as welcome emails for new subscribers, abandoned cart reminders, and post-purchase follow-ups. This frees up your time to focus on other aspects of your business while ensuring consistent and effective communication.
Leverage Brevo’s advanced segmentation capabilities to group your customers based on their behavior, preferences, and purchase history. That lets you tailor your marketing messages for maximum impact and relevance.
By automating targeted campaigns and providing personalized experiences, Brevo Shopify integration can significantly increase your sales and revenue. Recover lost sales with abandoned cart reminders, upsell and cross-sell with post-purchase emails, and drive repeat purchases with loyalty programs.
Brevo’s CRM features allow you to manage all your Shopify customer data in one place. This provides a holistic view of your customers and enables you to personalize your interactions across all channels.
Track and analyze your marketing performance with Brevo’s comprehensive analytics. Gain valuable insights into your campaigns, customer behavior, and overall marketing effectiveness to optimize your strategies.
Brevo offers a range of pricing plans to suit businesses of all sizes. It provides a cost-effective way to access powerful marketing tools and features without breaking the bank.
These are just a few reasons why Brevo is recognized as one of the best marketing platforms. So if you want the best of these benefits for your store, get our professional Shopify development services.
You can integrate Brevo with Shopify primarily through the dedicated app. Here’s a step-by-step guide:
First and foremost, you need to install the PushOwl/Brevo app from the Shopify App Store.
You may start with a free plan, but if you need advanced features, paid plans are available.
Once the app is installed, you’ll be redirected to the Brevo setup page.
After logging in or signing up, Brevo will guide you through the integration process. You’ll likely be asked to:
Brevo offers powerful marketing automation features. Take advantage of these to set up automated email workflows, such as:
Once you’ve completed the setup, test the integration to ensure everything is working correctly.
Try creating a test order in Shopify and check if the customer data is synced with Brevo. Send a test email campaign to yourself to verify email deliverability.
If you need help with implementing this process the right way, it would be beneficial to hire our dedicated Shopify developers.
When you use a tool for a particular tactic, merely integrating it may not be enough. As you may understand, in this case, Brevo is merely a “tool”. The kind of results it offers depends on how you use it. So here are a few of the best practices to follow.
Carefully consider what customer data you need to sync between Shopify and Brevo. Only sync essential information to minimize data storage and respect customer privacy (GDPR, CCPA, etc.). Map Shopify fields accurately to corresponding Brevo attributes for seamless data flow.
Don’t treat all customers the same. Use Shopify data (purchase history, demographics, behavior) to create targeted segments within Brevo. This allows you to send highly relevant messages, increasing engagement and conversions.
Set up automated email sequences for crucial customer journeys: welcome emails for new subscribers, abandoned cart reminders, post-purchase follow-ups with product recommendations, and win-back campaigns for inactive customers.
Leverage the synced Shopify data to personalize your Brevo communications. Use customer names, past purchases, and other relevant details to make your emails and SMS messages feel more personal and engaging.
Implement email authentication best practices (SPF, DKIM, DMARC) in Brevo to ensure your emails reach your customers’ inboxes and avoid spam filters. Maintain a good sender reputation.
Create visually appealing and mobile-friendly email templates in Brevo. Use clear calls to action, compelling copy, and high-quality images to capture your audience’s attention. A/B test different email designs and content to optimize your campaigns.
Combine email with SMS marketing for a multichannel eCommerce approach. Use SMS for time-sensitive promotions, order updates, shipping notifications, and appointment reminders. Ensure you have proper opt-in from customers for SMS marketing.
Regularly monitor your Brevo campaign performance using the platform’s analytics. Track key eCommerce metrics like open rates, click-through rates, conversions, and unsubscribe rates. Use these insights to refine your marketing strategies.
Before launching any automated workflows or major campaigns, thoroughly test the integration and your communication sequences. Ensure data is syncing correctly and that your emails and SMS messages are displaying as intended on different devices.
Keep up-to-date with the latest features and updates from both Brevo and Shopify. Regularly review their documentation and blog posts to learn about new ways to enhance your integration and marketing efforts.
If you still need help with the key practices, get our eCommerce consulting services.
While Brevo often offers a free plan, some advanced features and higher sending limits may require a paid subscription. Check Brevo’s pricing page for details on plan features and limitations.
You can typically choose which data to sync, such as customer contact information (name, email, address), order history, purchase details, and customer tags. Be mindful of data privacy regulations.
Yes, absolutely. Brevo offers robust marketing automation features that allow you to create automated email workflows triggered by specific customer actions or events in Shopify (e.g., new signup, abandoned cart, purchase).
From automating personalized email campaigns to managing customer data and leveraging SMS marketing, Brevo is an excellent integration for Shopify. It can help improve the customer segmentation, personalized communication, sales, customer data management, and more.
Install the app, connect your Brevo account (or create one), and follow the on-screen instructions to configure the data sync and other settings.
If you need professional help with it, have a consultation with us today!
Ankur Shah is a tech-savvy expert specializing in eCommerce solutions. With a deep understanding of WooCommerce and Shopify, he helps businesses optimize their online stores for success. Whether it's implementing new features or troubleshooting issues, Ankur is your go-to guy for all things eCommerce.
