Quick Summary
Did you know that you have 50 milliseconds to form an opinion about your website?
This means that a visitor decides whether to stay on or leave your website in less than a second. With the increasing competition in the eCommerce industry across every sector, it is important to create a site that stands out from the crowd.
eCommerce website templates can help make your online store visually attractive to your target users. eCommerce website design templates come with pre-designed layouts, shopping carts, product listings, and payment gateways. Hence, they help speed up the development process, reduce costs, and allow you to focus on increasing sales.
An eCommerce template, also sometimes called a theme, is essentially a pre-built design for your online store. Think of it like a starting point that provides a professional and visually appealing foundation. These templates come loaded with features specifically designed for online shopping, like product listings, shopping carts, and checkout functionalities.
The beauty of eCommerce templates is that they offer a cost-effective and time-saving solution for businesses. They allow you to create a stunning online store without the need for extensive coding knowledge or hiring a web designer from scratch.
The key elements handled by eCommerce website templates are:
Basically, a template gives you a professional foundation to build your online store on, making it easier to select the right eCommerce development packages for your business and saving you time and effort.
Designing an eCommerce website from scratch can be time-consuming and expensive. With website design templates for eCommerce stores, you get an easy and affordable solution to launch your site quickly and start making money. Let’s explore the major advantages of choosing the best eCommerce website templates:
Great Starting Point: Website templates offer a solid foundation to build on. You can customize them with your branding and add unique elements as your business grows.
If you are planning to build an eCommerce store, here are the top 10 popular website templates you should explore:
WP Astra is a super-lightweight, fully customizable theme that offers a set of free templates. It is a trusted choice for individual creators to established agencies. Astra is used to create high-performance, future-proof, and easy-to-maintain websites. The online stores built using Astra are fast-loading and deliver a smooth user experience.
Key Features:
Pricing
Astra offers a free version with 50+ templates, while premium templates require a Pro license ($59/year) or Essential/Business Toolkit ($99-$199+/year), which include 300+ designs. Lifetime options are available.
Storefront can be the best right pick for your next WooCommerce project. Being designed and developed by WooCommerce core developers, it can be integrated with WooCommerce and popular WooCommerce extensions. Storefront provides several layouts and color options to personalize your eCommerce store.
Key Features:
Pricing: Free
This versatile, highly-rated, and conversion-focused theme is designed for modern eCommerce stores, especially in the furniture, electronics, and fashion industries. Being fast, light-weight, and feature-rich, it allows users to build professional eCommerce stores without any coding expertise.
Key Features:
Pricing: The price for the Kalles theme starts at $89 for a Regular license with 6 months of support, or you can upgrade to 12 months of support for $166.75. The “Extended” license is somewhat more expensive, starting at $4750 with 6 months of support, or $6250 with 12 months of support.
If you’re looking to create a beautiful and engaging shopping experience that captivates your customers, Ella is a premium Shopify theme worth exploring. It features a minimalist design with product image zoom and video capabilities, allowing you to showcase your products in stunning detail.
Ella is perfect for stores that rely heavily on visuals and storytelling, like those selling art, apparel, or handcrafted goods. It lets you bring your brand narrative to life.
Key Features:
Pricing: The Ella Shopify theme usually costs $89 for a regular license.
OceanWP provides intuitive, user-friendly features that help eCommerce website owners make a strong impression on users. A free and popular WordPress theme, OceanWP offers a powerful framework for building any type of website, including feature-rich eCommerce stores. It’s highly customizable and integrates seamlessly with popular eCommerce plugins like WooCommerce.
This template is ideal for those seeking a versatile platform with extensive customization options and minimal upfront investment. Simply put, with OceanWP, you can build a store that grows alongside your business.
Key Features:
Pricing: Free
A premium WordPress theme renowned for its powerful drag-and-drop page builder, Divi allows for complete design control over your store’s look and feel. While offering a bit of a learning curve, Divi empowers you to create a truly unique and customized online store that reflects your brand vision in every detail. With world-class designs and original photos, it offers unlimited downloads.
It’s perfect for experienced users seeking ultimate design freedom and the ability to craft a store that stands out entirely on its own. Divi puts the power of creation in your hands.
Key Features:
Pricing: $7.42 monthly for Divi and $23.08/month for Divi Pro
Flatsome is a high-performance, multi-purpose, responsive WooCommerce theme that provides all the tools needed to build super-fast websites with an amazing user experience. With unlimited options and a responsive page builder, it is a trusted choice among several developers and eCommerce business owners.
Flatsome includes many pre-made homepages and settings you can add with a single click. These are just examples. You can mix and match headers, pages, colors, and fonts using the Theme Option Panel. It offers a user-friendly interface with drag-and-drop functionality, making it a breeze to customize your store’s layout and elements.
Flatsome comes preloaded with features that enhance the shopping experience, such as quick product views and wishlist options. That helps streamline the customer journey and boost conversions.
Key Features:
Pricing: The official price for the Flatsome Multi-Purpose Responsive WooCommerce Theme is $59 (plus applicable taxes) for a regular license on ThemeForest. This is a one-time purchase, not a subscription.
This free eCommerce website template is designed for optimal performance and speed, resulting in a higher conversion rate. Being lightweight, it helps design websites with fast loading times. Woostify is built with an SEO-ready structure, making your website rank higher in the search engines. Both the Free and Pro versions of Woostify support product swatches.
Key Features:
Pricing: Annual subscriptions are available for $49 (personal), $79 (professional), and $129 (agency).
Botiga is a complete WooCommerce theme that gets your online business up and running fast. It can be used to showcase your products in a clean, minimal design that is highly customizable. It is optimized for the block editor and Elementor.
It’s great for stores that rely heavily on high-quality visuals. With this template, your product can take center stage and create a browsing experience that’s both seamless and visually captivating. Although these are a few of the top eCommerce website templates, there are several others that can help you design the best e-stores.
Key Features:
Pricing: Annual plans vary from $63 to $ 319 per year. (Based on features required.
Preline Pro is a sleek marketing website template for startups, featuring modern design, conversion-focused sections, and seamless user experience. It provides extensive and pre-built templates for complex use cases like dashboards, eCommerce, and SaaS platforms.
Key features:
Pricing: Preline Pro primarily offers a one-time purchase of $249 for the Pro plan, which includes unlimited projects, 780+ components, and 21 templates for a single developer. Team license (up to 15 developers) costs around $459. Large organizations can contact them for custom pricing.
Such eCommerce templates are available across platforms such as Shopify, WooCommerce, and WordPress, allowing businesses to choose the ecosystem that fits their needs.
With so many free eCommerce website templates, it can be difficult to pick the right one for your store. Here are some of the factors you should consider before selecting the best template for your business:
It is important to look for clean website templates that offer some white spacing and easy-to-read fonts. Choose a visually appealing design and layout for your eCommerce website.
You can search for fully customizable templates to change fonts, colors, and other design elements of your website as and when required.
You should pick lightweight code to reduce the website’s load time and boost the conversion rate.
Choose schema-ready templates for product pages to improve search visibility. The website templates should support clean, descriptive URLs. Ensure proper H1-H3 hierarchy for better crawling.
It is essential to ensure that the website template provider offers regular updates and excellent customer support to address issues.
Launching a successful online store requires a strong foundation. That’s where eCommerce website templates come in. A template offers a pre-designed framework to showcase your products, streamline the shopping experience, and convert visitors into loyal customers.
Remember, the ideal template strikes a balance between functionality, design aesthetics, and ease of use, which is why guidance from an experienced eCommerce consulting company can make the selection process easier. To that end, there are several options available, but the perfect one depends on your site requirements. If you want help with designing the best eStore, consult with our experts today!
Many popular eCommerce platforms like Shopify and WooCommerce offer their own template libraries. There are also reputable third-party marketplaces where you can find premium templates with a wider range of features and design options.
Yes, to an extent. Free templates usually offer some level of customization, allowing you to change colors, fonts, and logos. However, extensive design modifications might be limited.
The best choice depends on your needs and budget. Free templates are a good starting point for those on a tight budget. However, premium templates offer more flexibility, advanced features, and a wider range of design options. That ensures a more professional and conversion-optimized store.