Quick Summary
At present, the social media impact on eCommerce is undeniable. A large percentage of customers around the world discover new brands and their products on social media. So having this integration for your Shopify eStore is beyond necessary. It can be a great way to build brand awareness and encourage customer loyalty.
Now, you can add social media to your Shopify store in three ways: you can either add social media buttons, enable social login, or showcase the social feed on your store website. Through this blog, I’ll explain how the Shopify experts go about both these approaches.
Let’s begin.
Integrating social media into your Shopify store is a fantastic way to boost engagement, drive traffic, and ultimately increase sales. And you can achieve that in three ways.
With this approach, you can encourage your customers to share your products and store with their friends and followers. They can share their favorite products on their social media profiles. That helps increase your brand’s visibility and drive more traffic to your store.
Here’s how this process goes.
Step 1: Log into your Shopify admin panel and navigate to ‘Themes’ under ‘Online Store’.
Step 2: Open your theme and navigate to Customize > (three-dot icon) > Edit Code.
Step 3: In the ‘Layout’ folder, open the theme.liquid file.
Step 4: Add the following code to the <head> section of the file:
<script src="//platform.twitter.com/widgets.js" charset="utf-8"></script>
(This code snippet is to add Twitter or X to your Shopify store.)
Step 5: Add the following code to the <body> section of the file, just before the closing </body> tag:
<script type="text/javascript">
window.twttr = (function(d, s, id) {
var js, fjs = d.getElementsByTagName(s)[0],
t = window.twttr || {};
if (d.getElementById(id)) return t;
js = d.createElement(s);
js.id = id;
js.src = "https://platform.twitter.com/widgets.js";
fjs.parentNode.insertBefore(js, fjs);
t._e = [];
t.ready = function(f) {
t._e.push(f);
};
return t;
}(document, "script", "twitter-wjs"));
</script>
Step 6: Save the file.
Now, when a customer shares a product on Twitter, they will be able to add a tweet with the product name, description, and image. Similar processes can be followed for other social media platforms like Facebook and Instagram.
This approach aims to simplify the checkout process by allowing your customers to log in to your store using their social media accounts. So they don’t have to create a new account and remember yet another password. This can significantly improve the customer experience and boost conversions.
Here’s how the process goes:
Step 1: Explore the Shopify App Store for a wide range of social login apps. Popular options include:
You may also consider integrating with third-party social login providers like Facebook Login and Google Sign-In.
Step 2: Once you have chosen an app, add and install it from the store. Follow the app’s specific instructions to complete the installation process.
Step 3: After installation, configure the app’s settings to specify which social media platforms you want to enable. You may need to provide API keys and other credentials to connect your store with the social platforms.
With some apps, you can customize the appearance of the social login buttons on your checkout page. You can choose the order of the buttons, their size, and their color scheme to match your store’s branding.
After the process is done, test the social login feature to ensure it works correctly. Try logging in with different social media accounts to verify that the process is smooth and seamless.
If you need help with the integration or customization, get our professional Shopify services.
By showcasing your social media feeds, you can build a sense of community and trust around your brand. That is done by showing user-generated content and brand-related posts on the social platforms.
One of the best apps that can help with this undertaking is Socialwidget. Let’s see how you use it in this process.
Step 1: Find Socialwidget on the Shopify App Store and click on “Add app”.
Step 2: Choose the right plan to get started with it. Whatever plan you select, there will be a free trial period where you can see how it works for you.
Step 3: After the setup is complete, click on “Instagram account” or “Tiktok” to connect them with your store.
If you have already added the social media accounts to your Shopify store with one of the above processes, the further steps will be much smoother.
Step 4: If you are connecting the social channels for the first time, click ‘Allow’ and let the platform use the profile info and media.
Step 5: Next, you select the widget template, page (where it will be displayed), and position, and click ‘Create first widget’.
Step 6: Now, click ‘Go to widget’ and have the Shopify store receive all your photos, videos, and feed.
Step 7: You can further customize the widget with respect to options like:
Step 8: And that’s it. Finally, click ‘Save’.
If you need help with embedding social media into your eStore, get our Shopify developers.
Social media has become an indispensable tool for businesses of all sizes, and Shopify stores are no exception. It can significantly boost the brand visibility, help you engage with your target audience, and drive more sales.
Let’s look at the best benefits of adding social media in Shopify.
Social media platforms offer a vast audience, allowing you to reach potential customers who may not have discovered your store otherwise. Consistent posting and engaging content can increase your brand’s visibility in search engine results and social media feeds.
Share your brand’s story, values, and mission through compelling content to connect with your audience on an emotional level.
Social media platforms provide a direct channel to communicate with your customers, addressing their queries, concerns, and feedback promptly. Foster a sense of community by encouraging customer interaction through comments, likes, and shares.
Tailor your content to specific audience segments and respond to individual customer needs.
Use social media platforms like Instagram and Facebook to sell products directly, simplifying the purchasing process for your customers. Utilize social media advertising to reach your ideal target audience with highly targeted campaigns.
Encourage customers to share your products and store on social media, driving referral traffic to your website.
Social media signals, such as shares, likes, and comments, can positively impact your website’s search visibility. Backlinks from social media profiles can boost your website’s authority and visibility in search results.
All in all, using social media effectively can be a way to grow your business and achieve long-term success.
To track the performance of the social media campaigns on your Shopify store, use:
Built-in analytics tools (like Instagram Insights and Twitter Analytics)
Social media management tools (like Hootsuite, Buffer, or Sprout Social)
You can share engaging content, run targeted ads, collaborate with influencers, and run contests and giveaways.
Apps like Instafeed and Taggbox can help you create shoppable Instagram feeds, allowing customers to directly purchase products from your Instagram posts.
Social media is a great way to connect with your target audience, boost brand awareness, and drive sales. For that, you can add social media buttons for sharing, enable social login for better user experience, and embed social media feeds as well.
But remember to track your social media efforts using analytics tools and adjust your strategy as needed. And, stay updated with the latest trends and best practices. That will help maximize the impact of social media on your Shopify store.
So, what are you waiting for? Have a chat with our experts and take your Shopify store to the next level today!
Ankur Shah is a tech-savvy expert specializing in eCommerce solutions. With a deep understanding of WooCommerce and Shopify, he helps businesses optimize their online stores for success. Whether it's implementing new features or troubleshooting issues, Ankur is your go-to guy for all things eCommerce.
