How to Change the Name of Shopify Store?

Decided to change the name of your Shopify store? Maybe the name isn’t regulating with your brand or audience, which is necessary. Or maybe, your business has evolved and you’re trying to avoid a legal conflict. The misalignment can confuse the customers and cost you the sales.

Fortunately, changing your Shopify store’s name is more than possible. Through this blog, I’ll explain how the Shopify experts change the store name with minimal disruption. But first, let’s look at a few reasons to change the store name.

Top Reasons to Change Your Shopify Store Name

Several situations might prompt a Shopify store owner to change their store’s name. Here are some of the most common reasons:

Rebranding

As businesses evolve, their target audience, product offerings, or overall vision may shift. A new name can better reflect these changes and help attract a new customer base or reposition the brand in the market.

Targeting a New Audience

If a business decides to expand into new markets or demographics, the original name might not resonate with the new target audience. A name change can make the brand more appealing and relevant to the expanded customer base.

Legal Reasons

Sometimes, a business might discover that its original name infringes on an existing trademark or copyright. In such cases, a name change becomes necessary to avoid legal issues.

Name No Longer Fits

Over time, the initial name might become outdated, too narrow, or simply no longer feel like a good fit for the business. A fresh name can revitalize the brand and give it a more contemporary feel.

Mergers or Acquisitions

When two companies merge or one acquires another, a new name might be chosen to represent the combined entity or to reflect the new ownership structure.

Personal Preference

Sometimes, a business owner might simply have a change of heart and decide they no longer like the original name. While less common, this is still a valid reason for a name change.

If you have encountered any of these circumstances or issues with your store, get our eCommerce consultation. We’ll provide you with the necessary advice on the next step.

How to Change the Name of Shopify Store?

Changing your Shopify store’s displayed name is a straightforward process. Here’s a step-by-step guide:

Step 1: Log in to your Shopify admin panel. This is your central hub for managing your online store.

Step 2: In the bottom-left corner of your Shopify admin, you’ll find the “Settings” option. Click on it.

Step 3: On the Settings page, you’ll see a list of various settings categories. Click on “General”.

Step 4: In the “General” settings, you’ll find a section labeled “Store details”. Here, you’ll see your current store name. Click the “Edit” button (it might appear as a pencil icon) to modify these details.

Step 5: In the “Edit profile” dialog box, you’ll find the “Store name” field. Delete the existing name and enter your new desired store name.

Step 6: Once you’ve entered the new name, click the “Save” button. This will update your store’s displayed name across your website.

So you see, changing the name is quite easy. But of course, there are some key considerations. So you can consult with our professional Shopify development company to ensure the best results. As for the considerations, let’s take a look.

Key Considerations When Changing a Store Name in Shopify

Let’s look at a few important points you need to remember:

URL Remains the Same

While you can change the displayed name, your initial myshopify.com URL (e.g., [invalid URL removed]) cannot be changed. This is a core part of your Shopify store’s identity on the platform.

Custom Domain

If you have a custom domain (e.g., yourstore.com), this will remain unaffected by changing your store’s displayed name. You can manage your custom domain separately in the “Domains” section of your Shopify settings.   

Theme Variations

In some cases, third-party themes might have additional settings that control the display of your store name. If you don’t see the changes reflected immediately, consult your theme’s documentation or support resources.

Considering these, you’ll be able to update the store name with ease, with better reflection of your brand or business direction.

FAQs on Changing Name of your Shopify Store

Let’s Conclude

Changing your Shopify store’s name, while not affecting your core URL, is a manageable process that can significantly impact your brand identity. Updating your store name within the general settings is a simple procedure involving navigating to your admin panel, accessing settings, and editing the relevant field.

However, the decision to change your name should be carefully considered, particularly if it involves a new domain.

So if you want expert assistance with your Shopify store? Then connect with us today!