How to Create Collections in Shopify for Better Store Organization

Many store owners notice that their products start looking unorganized as the catalog grows. Customers take longer to find items, and this affects the overall shopping experience. When the store layout feels confusing, even good products fail to get the attention they deserve.

This is where Shopify collections become useful. They help group similar products together so shoppers can move through your store smoothly. Whether it’s best sellers, seasonal items, or any custom category, collections make browsing easier and keep your pages neat.

In this blog, you will learn how Shopify collections work and how to create collections in Shopify in a simple way. This helps you keep your store clean, structured, and easier for customers to explore.

What are Collections in Shopify?

In e-commerce, Shopify collections are groups of products arranged by shared qualities, making it easier for customers to browse and find what they want. These groups can match your store’s layout and purpose. Many stores create simple categories such as men’s clothing, new arrivals, seasonal offers, or best-selling items so shoppers can navigate products without confusion.

Shopify gives you two ways to build collections:

• Manual collection lets you add products one by one and gives full control over what appears in that group

• Smart collection uses conditions such as tags or product types to gather items automatically and updates itself as your inventory changes

Both types help keep your store organized and create a smoother shopping journey. Knowing how to create collections in Shopify helps you set them up in a clean and structured way.

How to Create Collections in Shopify?

When you want to organize products into seasonal groups or use tags to automate them, following a clear process makes the setup easier and cleaner. Here is a simple guide to creating a collection in your Shopify store.

Step 1: Log In to Your Shopify Admin
Start by signing in to your Shopify admin dashboard. This is where you can access all tools for creating and managing collections.

Step 2: Open the Collections Page
Go to the Products section and select Collections. This page shows your existing groups. To add a new one, choose the Create Collection option.

Step 3: Add a Collection Name
Pick a simple name that explains what the group is about. Adding a short description also helps customers understand what they will find inside.

Step 4: Choose the Collection Type
You can create a manual group or set up an automated one.
A manual group lets you add items one by one, useful for small or fixed sets.
An automated group follows rules such as tags, price, or product type. Shopify fills the list for you as long as the products match your conditions.

Step 5: Add an Image (Optional)
You can upload a picture to make the group visually clear. A clean, relevant image helps the collection stand out across your store.

Step 6: Set Collection Availability
Choose where the group appears. Shopify allows you to enable or disable channels like your online store, Instagram, Facebook, Google, or POS.

Step 7: Edit the Search Engine Listing Preview
Update the meta title and description so search engines understand the collection. Keep the text short, meaningful, and focused on what the group offers.

Step 8: Save Your Collection
After filling in the details, save the collection. You can return anytime to update or expand it as your store grows.

Our Shopify team can help create and organize collections to make setup smoother while you focus on your products.

How to Display Collections on Your Shopify Storefront?

Showcasing your collections well helps customers find and explore your products. Here are a few ways to showcase them on your Shopify storefront:

Add Collections to Your Navigation

Make it easy for customers to find your collections by including them in your store’s navigation menu:

• Navigate to Online Store > Navigation in your Shopify admin.
• Choose the menu you want to edit and add a new menu item linking to the collection.

Feature Collections on the Homepage

Highlight key collections to grab customer attention as soon as they visit your store:

• Open your theme editor under Online Store > Themes.
• Add a collection section to your homepage and select the collection you want to display.

Promote Collections Through Marketing

Drive traffic to your collections by leveraging Shopify’s marketing tools:

• Create email campaigns featuring specific collections.
• Use Shopify’s integration with ad platforms to run targeted campaigns promoting your collections.

Putting collections in your navigation, homepage, and marketing makes shopping easy. This approach highlights your products and grabs customer attention.

Tips for Optimizing Shopify Collections

Creating collections is not only about grouping products. It also shapes how customers move through your store and how easily they find what they want. Following a few simple practices can help you build collections that feel clear, useful, and good for sales.

Use clear titles: Choose names that make sense at first glance. Simple, direct titles help customers understand the purpose of each group without having to think too hard.

Organize with tags: Tags make it easier to build smart collections that update automatically. Adding tags like New Arrival or Sale keeps groups clean and accurate.

Improve SEO details: Use short, meaningful descriptions so search engines can understand your collection. This helps more people find your pages.

Show important collections in visible areas: Your theme lets you feature selected groups on the homepage or in menus. This can guide shoppers toward the products you want them to notice.

Check performance regularly: Look at how each collection performs inside Shopify Analytics. If a group is not getting attention, you can adjust the rules, change the featured items, or update the layout.

These practices make your collections smoother to browse and more helpful for customers. Keeping them updated also supports long-term growth for your store.

If you need help with setup or want a more polished layout, our Shopify Development Services can build custom collection features tailored to your audience and enhance the overall shopping experience.

Let’s Conclude

Creating collections in Shopify is key to keeping your store organized and easy to browse. When similar features group products, customers can navigate your catalog without confusion, improving their overall experience.

You can set up manual groups for smaller selections or use smart collections for automatic organization. Both options help you manage inventory simply and efficiently.

Want help with creating collections in Shopify? Then let’s connect today!

FAQs