When it comes to product pages on an eCommerce website, having images may not be merely enough. You need to showcase to the customers how the products work and how they look in real-world environments, and the only way to do that is through videos. That’s why these media can be a game-changer.
But uploading them to your store can sometimes feel like navigating a complex maze. Don’t worry; I’ll explain to you how the Shopify experts upload video files to their store. Let’s begin.
Why Add Videos to Your Shopify Store?
Adding videos to your Shopify store can significantly enhance your customers’ shopping experience and boost your sales. Here’s why:
- Increased Engagement: Videos capture attention and keep visitors on your site longer.
- Improved Product Understanding: Videos provide a visual explanation of your products, reducing customer confusion and returns.
- Boosted Conversions: Videos can increase conversion rates by showcasing product features and benefits in an engaging way.
- Enhanced Brand Storytelling: Videos allow you to share your brand’s story and connect with your audience on an emotional level.
- Improved Search Visibility: Search engines prioritize video content, helping your store rank higher in search results.
All-in-all, adding videos to your store gives more information to the customers about the products, so it’s easier for them to make a decision.
How to Upload Video File to Shopify Store?
Let’s take a look at how you can prepare and upload the video file to your Shopify file.
Step 1: Get the video URL from the platform. For example, if it’s a Youtube video, copy the URL or embed code. Either take the code from the share section of the video or just copy the URL from the top.
Step 2: Go to Embed Responsively and make your video responsive. What this website does is create a mobile responsive snippet code to embed.
Step 3: Copy the snippet code to be embedded into your Shopify store.
Step 4: Log into your Shopify dashboard and navigate to Online Store > Pages.
Step 5: You’ll get a list of pages on your Shopify store. Select the page you want to embed the video in.
Step 6: On the store page, click the “Insert video” icon that will look like a video camera.
Step 7: That will open a pop-up window. Paste the embed code in the text field and click “Insert video”.
Step 8: Click “Save” to confirm the settings.
But what if you want to add the video to the product gallery? Or the product description?
How to Upload a Video to Your Shopify Product Gallery?
This process is quite simple. All you need to do is go to the Media section of the product page and click “Add from URL”. Then, paste the URL of your original video.
After that, you can drag the video to whatever position you want; be it at the front or the back or somewhere in the middle.
Make sure you save the changes after making the changes.
So, need help with adding more dynamic elements to your store? Then hire our professional Shopify development company.
FAQs on Uploading Videos to Shopify Store
Q1. How do I optimize video size for faster loading times?
Use a video compression tool to reduce the file size without compromising quality. Additionally, consider using lower resolutions for smaller screen devices.
Q2. Can I add multiple videos to a product page?
Yes, you can add multiple videos to a product page. You can either add them directly to the product description or use a video gallery app.
Q3. What video formats are compatible with Shopify?
Shopify supports various video formats, including MP4, MOV, and WMV. However, MP4 is the most widely supported format.
Let’s Conclude
Nowadays, video content has become an indispensable tool for online businesses. By incorporating videos into your Shopify store, you can captivate your audience, boost engagement, and drive sales.
Remember, the key to successful video marketing lies in creating high-quality, informative, and visually appealing content. So from preparing your video to customizing its placement and appearance, keep your store’s best interests in mind.
If you need help with adding videos or making your store more captivating in any way, connect with us today!
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John Niles, a dedicated Technical Consultant at BrainSpate since 2023, specializes in eCommerce. With a global perspective, he crafts insightful content on cutting-edge web development technologies, enriching the digital commerce landscape.