Sometimes, customers hesitate while shopping right at the checkout. Answering quick queries about the product, payment, checkout, etc. may bridge the gap to purchase. It may help reduce cart abandonment and build trust with the customers in real time.
You can add the chat feature to Shopify either via its proprietary app Shopify Inbox or through third-party apps like ProProfs, LiveChat, eDesk, etc. These tools help manage chats on your Shopify store.
In this blog, we look at how to add chat to Shopify, why live chat matters, and the challenges and limitations that come with it. Let’s begin.
Why Live Chat Matters for Shopify Stores?
Live chat is a way to remove friction right when customers need clarity. Rather than leaving your site to “think about it” (and often never returning), shoppers can ask questions and get instant answers. That makes it easier to complete the purchase.
Instant Purchase Assistance: With faster answers to their queries, shoppers move from browsing to buying more quickly, especially on product and checkout pages.
Reduced Cart Abandonment: You can push targeted chat prompts to users at checkout or when they add products to their cart. It can address any last-minute doubts about coupons, shipping, payment, etc., and recover the lost revenue.
Upselling & Cross-selling: With the chat feature, support agents can recommend complementary products or better alternatives to increase the average order value.
Builds Trust & Personal Connection: Real-time human interaction makes your brand feel more accessible and trustworthy than a faceless online store.
Meets Expectations With Quick Support: Live chat provides consumers with immediate support without forcing them to stop browsing, call, or wait hours/days for an email reply.
Competitive Advantage: Superior customer service sets you apart from the competitors. It can be the deciding factor for a customer choosing you over a competitor.
Beyond being a support channel, the live chat feature helps improve direct sales, marketing, and customer retention. It bridges the gap between browsing and buying, which means a seamless, supportive shopping experience.
How to Add Chat in Shopify? (Using Third-party LiveChat App)
There are several options for adding the chat feature to a Shopify store. Some are built specifically for Shopify, while others can be integrated with it. For now, we’ll use the third-party tool “Live Chat”.
Step 1: Log in to your Shopify admin.
Step 2: Open the Shopify App store and look for “LiveChat”.
Step 3: Select the LiveChat app and click on the ‘Install’ button.
Step 4: After installation is complete, visit the LiveChat website and create your account using your official business email.
Step 5: Then, log in to LiveChat with your credentials.
Step 6: Select your store from the drop-down menu at the top of the page and click ‘Settings’.
Step 7: After that, click ‘Add chat widget’ and then ‘Save’ from the top-right corner.
That’s it. You have just installed LiveChat on your Shopify store.
Adding Chat to Checkout
After you have added the live chat feature to your store, it will be easier to add it to the Shopify checkout page.
Step 1: Log in to your Shopify admin and click ‘Settings’ at the bottom.
Step 2: Then, from the left-side menu, select ‘Checkout’. It will open the Checkout screen, where you need to click on ‘Customize’.
Step 3: Select the ‘Apps’ menu from the left-side menu and click ‘+’ against the “LiveChat Checkout Chat” app option.
Step 4: A pop-up will appear where you can select where you want to add the live chat window. There are two options: “Checkout” and “Thank you”. You can select one or both if you want.
Step 5: Click ‘Save’ to finalize the installation and configuration.
Remember that you will have to add live chat to Shopify on the checkout and thank-you pages separately.
Note: Customizing checkout with chat apps may depend on your Shopify plan and app permissions. Some advanced checkout customization features aren’t allowed with the low-tier plans.
If you want a custom chat widget in your Shopify eStore, get our Shopify integration services. We’ll integrate the custom or third-party solutions in your eCommerce website to ensure the best results.
How to Add Chat Using Shopify Inbox?
Shopify Inbox is Shopify’s official live chat tool, offering a streamlined communication platform for store owners. Here’s how to set it up:
Step 1: Open the Shopify app store.
Step 2: Search for “Shopify Inbox” and click on ‘Add app’. That will install the app in your store.
Step 3: Once installed, go to the ‘Apps’ section in your Shopify admin and open “Shopify Inbox”.
Step 4: Connect Shopify Inbox to your online store’s messaging channel using your Shopify credentials.
Step 5: Customize the look and feel of the chat widget to match your store’s theme. You can adjust the position, color, and greetings.
Step 6: Set up automated responses (e.g., greetings or frequently asked questions).
Once everything is set up, you can start receiving messages from customers. You’ll be notified when someone messages you.
Shopify Inbox is a good starting point for beginners. But customization options with this app are limited. If you want more personalization or advanced features, third-party apps will be more suitable.
Best Third-party Apps to Add Live Chat to Shopify
While Shopify Inbox is an excellent app for adding live chat to your Shopify store, there are several third-party options as well.
ProProfs
ProProfs offers live chats with insightful conversations. It analyzes visitors’ real-time browsing path and on-site search terms to predict the queries even before they say “hello”. It provides reactive support with proactive consultations; it can answer even unasked questions. With ProProfs, you can use behavioral data to personalize support for better conversions.
LiveChat
LiveChat is a powerful chat platform built for speed and scale. Its in-app Copilot AI helps agents respond faster, and it integrates deeply with Shopify for smooth order and product access. So no matter the type of query, customers get quick and effective responses.
Social Intents
Social Intents lets your support team respond to chats directly through Microsoft Teams, Slack, and even Google Chat. Plus, there’s a user-friendly chatbot trained for your website, so the responses are personalized according to your products and services.
eDesk
eDesk is an all-in-one help desk built for eCommerce. It centralizes support from stores, email, social media, and voice, and uses AI to summarize conversations and assist with replies.
Gorgias
Gorgias uses a conversational AI Agent to resolve support issues and drive sales through user-friendliness. It integrates natively with Shopify for order management and unifies all customer conversations and data in one place.
There are other tools available, but these 5 are more well-rounded. ProProfs is better suited to the free tier, while Social Intents ensures chat through Slack, Teams, or other platforms. But if you need a comprehensive help desk specifically for your Shopify eCommerce website, LiveChat, eDesk, and Gorgias would be better.
Key Benefits of Shopify Chat for eCommerce
Whether you’re looking to boost conversions, provide personalized support, or resolve issues on the spot, Shopify chat can be a game-changer for your business.
Let’s dive into the key benefits that make Shopify chat an essential tool for modern eCommerce stores.
Instant Customer Support
Customers no longer need to wait for emails or phone calls. With live chat, they can receive immediate help. This leads to faster query resolution and greater satisfaction.
Boosts Conversion Rates
Instant communication can help clear up any doubts customers may have during their decision-making process, helping prevent cart abandonment and boost conversions.
Increase Customer Loyalty
Quick, helpful chat communication can make customers feel valued, fostering long-term relationships. Returning customers are often the result of excellent post-purchase support.
Improved User Experience
Shopify chat features allow customers to easily interact with your store, providing a seamless and enjoyable browsing experience. Plus, it offers easy access to support, which is highly appreciated.
Cost-effective
Shopify chat often comes at no additional cost, especially when using built-in integrations like Shopify Inbox, compared to more expensive customer support channels like phone support.
Insights and Analytics
Chat apps often provide data on response times, customer satisfaction, and common issues, which can inform better business strategies.
Integration with Shopify Admin
Shopify chat apps like Shopify Inbox integrate directly with your store’s backend, allowing you to access orders, customer details, and previous conversations in real-time.
The benefits of Shopify chat are clear-it improves customer service, drives higher conversions, and enhances the overall shopping experience. By adopting chat functionality, you’re not just providing answers; you’re building trust and making every interaction count.
When used effectively, Shopify chat can become a powerful tool for nurturing customer relationships, encouraging repeat business and long-term loyalty.
Best Practices for Shopify Live Chat Success
Let’s explore some of the top practices that can help you optimize your chat system and deliver the best customer experience possible. To make the most of your Shopify chat functionality, follow these best practices:
Respond Quickly
Customers expect fast replies when they reach out via live chat. Set response time expectations and aim to respond within a few minutes. Use automated greetings or away messages if you’re unable to reply immediately.
Provide Helpful, Concise Information
Ensure your support staff is well-trained to answer customer queries with detailed, accurate, and friendly responses. Keep answers concise and to the point to avoid overwhelming the customer with too much information.
Use Proactive Chat
Set up proactive chat triggers to initiate conversations with visitors who may be browsing your store for an extended time. A simple “Hello! Can I assist you?” can make a significant impact.
Enable Chatbots for 24/7 Support
Automating parts of the chat experience with bots can help resolve common questions or inquiries when you’re not available. This can improve customer satisfaction, even outside of regular business hours.
Personalize Your Responses
When a customer engages in a chat, address them by name and reference any past interactions they’ve had with your store (e.g., previous purchases or support tickets) for a personalized experience.
Integrate with Other Channels
Expand your customer support by integrating Shopify chat with other channels, such as email or social media messaging. This gives your customers multiple ways to reach out, improving convenience and accessibility.
Analyze Your Chat Data
Use the analytics tools provided by Shopify or your chosen app to review chat statistics, such as response times, resolution times, and customer satisfaction ratings. These insights can help you improve your customer service strategy.
By implementing these best practices, you’ll not only enhance your Shopify chat interactions but also build stronger relationships with your customers.
Let’s Summarize
Shopify Chat offers a direct line of communication to your customers, a crucial element for success in today’s fast-paced online world. By leveraging its features, from instant answers to personalized recommendations, you can create a more engaging and supportive shopping experience.
Whether you choose the built-in Shopify Inbox or explore third-party apps like Tidio, Chatty, or Willdesk, the key takeaway is the importance of real-time interaction. That will not only boost the sales but also reduce cart abandonment.
With the proper setup and strategies, Shopify chat can genuinely transform the way you connect with your customers and run your business. For the best implementation, let’s connect today!
FAQs on Shopify Chat
Q1. Can I integrate Shopify chat with social media platforms?
Yes, Shopify chat can integrate with platforms like Facebook Messenger, Instagram, and WhatsApp through certain apps.
Q2. What are the benefits of using Shopify chat for my business?
It provides real-time support, increases customer satisfaction, reduces cart abandonment, and boosts conversions.
Q3. Can I use Shopify chat outside business hours?
Yes, with automation features like chatbots and pre-written messages, customers can still get support outside business hours.
Q4. Can I add chat to Shopify without installing apps?
Yes, you can add chat using a custom chat widget script and paste it into your theme. That way, you won’t have to install a Shopify app.
Q5. Which Shopify chat app is best for small businesses?
For most small businesses, the “best” chat app depends on your support style and budget. But two of the most reliable chat apps are Shopify Inbox and LiveChat.