Quick Summary
As a Shopify store owner, keeping your customers informed about their orders is super important. You want to give them an easy way to track their purchases. Because when shoppers cannot check their order status, they get anxious. Anxious customers mean more “Where is my order?” messages flooding your inbox.
An order tracking page solves this perfectly. It shows customers exactly where their package is, making your store feel more trustworthy and professional. In this article, we will share how our team hires Shopify developers. They have plenty of experience adding this essential feature to stores like yours. Ready to make your customers (and your life) easier? Let’s begin!
A Shopify order tracking page is a dedicated page on your store that customers can visit to check the status of their orders. The page provides details like where their package is and when it will arrive, as well as any updates on the delivery process.
Merchants can provide order tracking using Shopify’s built-in features. Shopify automatically sends tracking emails to customers when their orders ship, and you can also link to a tracking page. Creating a dedicated order tracking page on your website is smart. It lets customers easily track their orders with their Shopify order tracking number. No hassle involved!
This tiny upgrade does two big things:
It’s one of those small changes that makes buying from your store feel smooth and professional.
Order tracking does more than answer questions. It solves real business problems. According to a Gartner report, 80% of customers feel satisfied when presented with a good CX-driven WISMO page.
Customers appreciate transparency. When they can see their shipment status, their anxiety calms down. They know exactly when to expect their package. This simple visibility improves how they feel about your brand. They are more likely to shop with you again because you kept them informed.
A good tracking experience feels like personal attention.
Support tickets about shipment status cost time and money. A support agent answering the same question 50 times a day could be doing something more valuable. With a tracking page, customers get those answers themselves. Your customer support can resolve real issues such as returns, refunds, and more.
Studies show that 69% of order-related inquiries could be answered by a tracking page.
The entire checkout experience matters. When buying feels smooth and transparent, customers are more likely to buy again. A tracking page is part of that smooth experience. It is one less thing for them to worry about.
Trust is the base of repeat business. When customers know their orders are being tracked and updated, they trust you more. Moreover, they feel less at risk. This trust turns first-time buyers into repeat purchasers.
A transparent tracking experience also says that, as a brand, you are an organized, professional business. Customers remember that.
Delivery times vary by location, carrier, and season. A tracking page sets clear expectations. Customers can see the clear estimated delivery window. If a delay happens, customers already have realistic expectations. They are less likely to be upset.
Merchants can provide order tracking using Shopify’s built-in features. Shopify automatically sends tracking emails to customers when their orders ship, and you can also link to a tracking page.
A dedicated order tracking page on your website is a smart choice. It lets customers track their orders directly, so they don’t need to reach out to support. If they need more help, they can always check the Shopify customer service number for assistance.
In the page editor, you can add text explaining to customers how to track their orders. For example, “Enter your order number below to track your shipment.”
You can also add a short description of the order-tracking process for your customers, such as the steps they should follow to track their orders.
You can use Shopify’s built-in Order Lookup feature, available to Plus users. For other users, there are apps you can integrate to provide tracking features directly on the page.
To Embed a Tracking Widget from an App:
Once the tracking page is ready, you can customize it to match the look of your Shopify store.
You need to prominently link to the tracking page on your website so your customers can easily access it.
Add a Link in the Navigation Menu
Include a Link in Order Confirmation Emails
Promote the Page on the Thank You Page
Before making the page live for your customers, test everything to ensure it works smoothly. You must check:
After the order tracking page goes live, gather customer feedback and see whether they are using it. If there are any issues or customer questions, consider making adjustments. You can find more ways to boost tracking. For example, add a chatbot for order questions.
Having an optimized order tracking page doesn’t just help your customers; it also makes things easier for you. If you face any trouble with the process, our Shopify development services will make things easier for you.
Shopify comes with all the basic order tracking features. When customers want to track their orders, they have to log in to their Shopify account. The tracking number is available in the fulfilled section of the orders page in Shopify Admin.
These features work. They are simple and require no additional apps.
The default setup has limitations. Most common ones are:
But apart from these, the biggest challenge for any Shopify merchant is the lack of real-time tracking options. Customers want to know when their parcel will arrive. If they cannot track it in real-time, they ask more questions about their order. Your customer service team will handle more inquiries. If they do not answer them, customer frustration will increase.
Some apps charge per order tracked, and others charge monthly. Evaluate the cost against the savings from reduced support tickets.
When you add an order tracking page to your Shopify store, it improves your customers’ shopping experience. It keeps them informed about the status of their orders, which increases transparency and trust. An order tracking page helps customers easily track their purchases. This reduces unnecessary inquiries and eases the workload for your customer service team. It also ensures a more consistent brand experience.
It also improves customer retention and loyalty. This feature is key for today’s eCommerce businesses. It helps improve operations and keeps customers satisfied.
If you need help with your Shopify store, our expert developers are here for you. Contact us today!
You can create a new page in Shopify and embed a tracking widget from an app like AfterShip or Trackr. Then, add the page to your store’s navigation menu so customers can easily access it.
No, Shopify’s default setup requires customers to log into their accounts to track orders. You can help customers track their orders more easily. Just add a tracking page where they can use their order numbers.
Yes, giving customers a simple way to track their orders will cut down on order status questions. This saves your customer service team time.
Use an app that auto-pulls tracking updates from carriers. Send proactive notifications when status changes. Design a mobile-friendly page and make the search simple. Explain status terms clearly, test frequently, and improve based on feedback.
Built-in tracking is free in Shopify, but limited. Most third-party apps charge $5-30 monthly, depending on features. Some charge per order as well. Calculate if reduced support tickets justify the cost.