- Furniture
- DTC Brand
Client Overview
Coyuchi creates luxury organic home textiles like bedding, towels, and apparel. They wanted an easy-to-use online store for their organic home goods. The client needed a clear product presentation and quick, easy user navigation. They also wanted to share information about eco-conscious programs like 2nd Home™ Renewed. Our goal was to make a Shopify website that is clear, modern, and welcoming. Their base requirement was to make a facile eCommerce store that is the solution to all their needs.
Technology
Shopify
Industry
Furniture
Project Type
eCommerce Website
Country
USA
Key Challenges
We had to combine online shopping with sharing Coyuchi’s sustainability story. The site needed to show off high-quality home products and explain the brand’s green values. Keeping the balance between selling and storytelling was hard. We also needed to grab attention without distracting buyers from their shopping experience.
We also had to support a special program within the standard store setup. These items needed to be easy to find in menus, on product pages, and during checkout. The site had to stay fast and look good on all devices. Keeping everything clear for shoppers was a big challenge.
Solutions
We made sure shoppers could learn about Coyuchi’s values while browsing. Important features were added to help both shopping and learning. Launching the updated site was a big milestone for Coyuchi. We created pages that show the company’s green mission next to its best products. The other major solutions we presented are given below.
- We made the 2nd Home™ Renewed program stand out from other products. Special badges and banners show which items are part of the program.
- Details about how items are made and cared for are easy to find. The layout keeps information organized and clear. Pages never feel crowded or confusing.
- Navigation menus are simple and clean. Helpful tips and links guide users to popular or related items. The shopping journey is smooth from start to finish.
- Shoppers can browse and learn with no delays. The site looks and feels modern on every screen. This makes shopping and learning easy for everyone.
Key features
Coyuchi's updated site offers seamless shopping with easy navigation, high-quality imagery, and a focus on sustainability through the 2nd Home™ Renewed program.
- Innovative Product Showcase
- 2nd Home™ Renewed Program Integration
- Personalized Shopping Experience
- Responsive Design
- Comprehensive Customer Support
Projects in Figures
4
Months Duration
800
Estimated Man Hours
4
Team Size
Applied Technologies
More Screens
The new Coyuchi website offers easy navigation, high-quality images, detailed product info, and sustainable shopping options through the 2nd Home™ Renewed program.
