- B2B & B2C eCommerce
Client Overview
Crumbixa Bakehouse is a B2B/B2C hybrid bakery house serving consumers and businesses across multiple channels. The company needed a platform that supports both business models and delivers a seamless experience. Because standard eCommerce solutions couldn’t meet their unique requirements, we built a custom platform for them.
We developed a fully customized Magento platform that meets all these needs. The custom-built system now integrates with their existing ERP, supports mobile commerce, and scales to meet growing demand.
Technology
Magento
Industry
Retail
Project Type
Custom eCommerce
Country
USA
Key Challenges
The client approached us with a challenging business model. Their requirements included role-based pricing, customer-specific catalogs, ERP integration, easy checkout, strong performance, and mobile API support. We then set a clear goal to build a custom Magento eCommerce platform that could support both retail and business customers with unique pricing, catalogs, and operational logic.
Standard Magento features did not support Crumbixa’s multi-tier pricing. The platform also had to show or hide specific products based on consumers. Another major challenge was to integrate the platform with the existing ERP system. Lastly, the checkout process needed custom features for B2B customers. All these were major challenges.
Solutions
We built a fully customized Magento platform from the ground up to meet the client’s specific business requirements. We developed custom modules and more, precisely tailored to their B2B/B2C hybrid model.
- Developed a custom role-based pricing engine with dynamic pricing. Rules were set for different customer segments and contract types.
- Built a customer-specific catalog system that only shows or hides products based on customer group, location, and agreements.
- Integrated the platform with the ERP system of Crumbixa Bakehouse.
- Created a custom checkout for B2B customers with order support, approval, and credit limit verification.
- Implemented mobile API endpoints to support native app integration and headless commerce.
- Optimized the platform for performance with advanced caching, optimization, and load balancing.
Key Features
Our Magento development team built a platform that presents the hominess of a bakery online. With that, we maintained a smooth experience for both retail and B2B customers.
- Dynamic Pricing Engine
- Specific Product Catalogs
- Simple ERP Integration
- Custom B2B Checkout
- Mobile API & Headless Commerce Support
- Advanced Performance Optimization
Project in Figures
8
Months Duration
1440
Estimated Man Hours
9
Team Size
Applied
Technologies
More Screens
The custom-built platform offers a powerful solution that supports Byzantine business logic. Additionally, we developed an out-of-the-box experience for both retail and business customers across all devices.
