- Fashion & Accessories
- DTC Brand
Client Overview
Jennifer Ouellette is a popular fashion celebrity in New York City’s fashion scene. She is popular for her unique designs. She has acquired many clients through her elegant taste in fashion and designs. She reached out to us to develop a user-friendly website for the headwear collection. The website needs unique categories for different types of products to ensure effortless product discovery. We made sure to deliver a solution that met all the client’s needs.
Technology
Shopify
Industry
Retail
Project Type
eCommerce Portal
Country
USA
Key Challenges
Our team had to build a high-performing, scalable platform that could support multiple product types, collections, and meta-attributes (e.g., seasonal, sustainable fabrics). For this, the platform required a flexible architecture for filters/tags and efficient querying. The platform needed advanced image optimizations and responsive handling.
The client wanted an SEO friendly platform with structured data and canonical handling to avoid duplication and ranking issues. Integrating a loyalty rewards system that interacts with user sessions, cart logic, and checkout flows without creating performance issues was another challenge. Our team had to meet accessibility standards (WAI-ARIA, keyboard nav, and readable layouts) and ensure responsive experiences across all devices.
Solutions
We built a scalable, modular Shopify architecture designed for high performance and clean data flow. Our solution focused on faster page loads, improved accessibility, and seamless third-party integrations without compromising scalability or maintainability. We:
- Built a reliable product data system using Shopify Metafields and AJAX filtering for smooth navigation and reduced page reloads.
- Optimized all images and media with responsive formats, lazy loading, and next-gen delivery for faster load times and better user experience.
- Implemented advanced SEO strategies, including JSON-LD schema, proper canonical URLs, and enhanced internal linking between editorial and commerce content.
- Integrated a loyalty and rewards system with minimal frontend impact, keeping performance high and reward states synchronized throughout the purchase journey.
- Prioritized accessibility and mobile UX, using semantic HTML, keyboard-friendly navigation, and mobile-first responsive layouts for all users.
Key features
We focused on making Jennifer Ouellette’s website easy to navigate and visually appealing, while enhancing eCommerce functionality.
- Responsive and Mobile-Optimized Design
- Advanced Product Categorization
- High-Impact Image Galleries
- Smooth Checkout Process
- SEO and Accessibility Enhancements
Projects in Figures
3
Months Duration
600
Estimated Man Hours
3
Team Size
Applied
Technologies
More Screens
The new design offers customers a more interactive, smooth, and visually rich shopping experience, bringing Jennifer Ouellette’s luxury products to life.
