- Cosmetics
- DTC Brand
Client Overview
LASHFOOD is a clean beauty brand. They specialize in natural, vegan eyelash and eyebrow-enhancing serums and makeup. The company needed a fresh look that matched their natural beauty brand. The client also had a vision to make product pages simple to read and fast to load. They also wanted the one-page checkout feature. We improved the Shopify theme to make navigation smooth and buying simple. Every update was made to boost sales and enhance the shopping experience.
Technology
Shopify
Industry
Beauty & Personal Care
Project Type
Theme Customization
Country
USA
Key Challenges
The website needed to look premium and work quickly. This was our main challenge. We also required a smooth shopping process to help customers buy easily. Additionally, we wanted to use many images and product details, but the site still had to load fast and pass all tests. We had to balance beauty with performance.
Another major challenge was helping customers find products quickly. There are many types, variants, and sets to choose from. Navigation had to be simple and clear. Filters and categories needed to work for everyone. We wanted shoppers to reach the right item in just a few clicks.
Solutions
We built the site on Shopify to make it fast and easy to use. The design is clean and highlights the brand’s beauty products. We ensured everything runs smoothly, both front and back. Our setup allows us to add new features as the business grows. The other major solutions we implemented are listed below.
- We grouped products into smart collections. Shoppers can filter by type, set, or special features like sustainability, making it easy to find the right product quickly.
- We improved the checkout process using Shopify’s built-in tools. Paying is quick and simple, with fewer steps, allowing customers to check out without hassle.
- We set up pricing and currency options for shoppers worldwide, so customers see prices in their own currency. This makes buying easier for global visitors.
- Everything adjusts automatically as orders grow. Customers receive the correct discounts and shipping rates every time, keeping the store running smoothly.
Key features
LASHFOOD's revamped website offers customers an enhanced shopping experience through intuitive navigation, efficient checkout processes, and visually appealing product pages.
- One-Page Checkout
- Enhanced Product Page Navigation
- Responsive Design
- User Login
- Order History
Projects in Figures
5
Months Duration
425
Estimated Man Hours
3
Team Size
Applied
Technologies
More Screens
Showcasing visuals of the updated design to highlight the improved user experience and overall site enhancements.
