You’ve set up your Shopify store, and sales are coming in—but are you maximizing every customer interaction? Email marketing remains one of the most effective ways to boost retention and revenue. For that, integrating Klaviyo with Shopify can be excellent.
This powerful combination automates personalized campaigns, tracks customer behavior, and drives conversions seamlessly. It also means smarter segmentation, targeted flows, and higher ROI.
This blog shows how to integrate Klaviyo with Shopify to streamline marketing efforts. See how the Shopify experts turn a store’s data into actionable growth.
What is Klaviyo?
Klaviyo is one of the best email marketing automation platforms for eCommerce websites. Unlike generic email tools, Klaviyo integrates deeply with platforms like Shopify. It enables hyper-targeted campaigns based on customer behavior, purchase history, and real-time data.
It offers automation features like abandoned cart emails, post-purchase follow-ups, and personalized product recommendations. That helps brands boost engagement, retention, and revenue. Plus, with it, you can get deeper customer insights and turn them into high-conversion marketing strategies.
Key Features of Klaviyo
Klaviyo stands out as a data-driven marketing platform built to scale eCommerce businesses. Here are its most powerful features:
Automated Email & SMS Flows: Pre-built workflows for abandoned carts, welcome series, post-purchase follow-ups, and win-back campaigns.
Advanced Segmentation: Target customers based on behavior, purchase history, and engagement with dynamic lists.
Personalized Product Recommendations: Drive repeat sales with AI-powered suggestions in emails and texts.
High-converting Pop-ups & Forms: Capture leads with customizable signup forms and exit-intent pop-ups.
Predictive Analytics: Identify high-value customers and forecast revenue with Klaviyo’s AI-driven insights.
Seamless Shopify Integration: Sync customer data, orders, and catalog in real-time for precise targeting.
A/B Testing & Optimization: Test subject lines, send times, and content to maximize open and click-through rates.
By leveraging these features, brands turn casual shoppers into loyal buyers. It boosts CLV (Customer Lifetime Value) and ROI.
Why Integrate Klaviyo with Shopify?
For Shopify store owners, Klaviyo isn’t just another marketing tool—it’s a revenue multiplier. Here’s what you get:
Automated Revenue Recovery: Recover lost sales with abandoned cart emails, which drive an average of 15% of lost revenue back.
Personalization at Scale: Send tailored recommendations based on browsing history, past purchases, and real-time behavior.
Deeper Customer Insights: Track buying patterns, segment high-value shoppers, and predict future purchases with Klaviyo’s analytics.
Faster Growth with Pre-built Flows: Launch high-converting email and SMS sequences (welcome series, post-purchase upsells, replenishment reminders) in minutes.
Higher ROI from Every Campaign: Klaviyo users see an average $45 return for every $1 spent—far outperforming generic email tools.
With this integration, you can automatically turn transactional data into profit-driving marketing.
How to Integrate Klaviyo With Shopify?
Integrating Klaviyo with Shopify gives you powerful marketing automation for your eStore. Here’s how you set it up.
Step 1: Install the Klaviyo App
Log in to your Shopify App Store and search for Klaviyo. Open it and click ‘Install’. Then, follow the due instructions and the app will be installed.
Additionally, you need to log in to your Klaviyo account (or sign up for free if you don’t have one).
Step 2: Connect Your Store to Klaviyo
After installing, Klaviyo will prompt you to connect your Shopify store. Authorize Klaviyo to access Shopify data (customer profiles, orders, products).
In Klaviyo, under your account, you’ll see ‘Integrations’. Click on it and then ‘Add Integration’ in the top right corner.
Then, type “Shopify” in the search bar and click on the app. That will open a dedicated Shopify page, from where you can click ‘Add app’ to start the integration process.
Thereafter, you’ll be prompted to enter the store URL. In the field, write the correct Shopify store URL.
Step 3: Sync Customer & Order Data
Next up, you need to sync the store with Klaviyo. On the screen, there’s a chance the option “Sync your Shopify email subscribers to Klaviyo” is active.
Other than that, you can set up a newsletter list that you want your Shopify contacts to be added to.
After setting up the lists, click ‘Connect to Shopify’ on the bottom left. That will take you to the login screen. There, you choose or click the account associated with your Shopify store.
Finally, go back to Shopify and open Klaviyo. After the installation is complete, you’ll see the option to confirm the new integration. Click ‘Integrate’ and complete the process.
How to Start On-site Tracking on Shopify with Klaviyo?
First off, we assume you have integrated Klaviyo with Shopify. Then you can start the on-site tracking on the store. It can be used to send abandoned cart emails. So people who have added items in their carts but haven’t made a purchase can be enticed into it.
On the Klaviyo Shopify page, look for the “Onsite Tracking” section. There, you’ll see a link “View your Shopify App Embed”. It’ll open a pop-up ‘App embeds’.
On the pop-up screen, search for and then turn on “Klaviyo Onsite JavaScript”. Then, click the ‘Save’ button in the top right corner.
Finally, return to the Klaviyo dashboard and click on ‘Update Settings’ to conclude the process. The Klaviyo-aided on-time tracking should be working now.
FAQs on Integrating Klaviyo with Shopify
Is Klaviyo free to use with Shopify?
Klaviyo offers a free plan (up to 250 contacts) with basic email features. Paid plans start at $20/month and unlock advanced automation, SMS marketing, and higher subscriber limits.
Does Klaviyo support SMS marketing for Shopify?
Yes, but SMS requires a paid plan. You get key features like abandoned cart texts, order confirmation alerts, and promotional blasts (opt-in required for compliance).
Will Klaviyo slow down my Shopify store?
No—Klaviyo’s tracking script is lightweight. For optimal performance, you should avoid duplicate script installations and use Klaviyo’s “Async Loading” option in tracking settings.
Can I segment customers based on purchase history?
Yes! Klaviyo automatically segments customers by lifetime spend, last purchase date, product categories purchased, and cart abandonment behavior.
What’s the best way to start with Klaviyo + Shopify?
Begin with these 3 automations—abandoned cart emails, welcome series for new subscribers, and post-purchase product recommendations.
Let’s Conclude
Integrating Klaviyo with Shopify transforms raw customer data into revenue-driving marketing automatically. It can help you sync purchase history, track on-site behavior, and launch targeted campaigns. With that, you turn casual shoppers into loyal buyers without manual effort.
Start with the basics: abandoned cart flows and welcome emails. Then, expand into advanced segmentation and predictive analytics as you scale. The result? Higher conversions, repeat sales, and a smarter way to grow your store.
As a Business Consultant at Brainspate, I collaborate with clients to understand their business objectives, challenges, and opportunities, and develop tailored strategies and action plans to drive organizational growth, increase efficiency, and enhance profitability.
