You’ve just launched your dream eCommerce store, listed innovative products, and designed a sleek structure. But as days pass, you realize that attracting customers isn’t as easy as you thought. Sounds familiar?
In today’s eCommerce world, having a great product isn’t enough. Gone are the days when businesses made huge chunks of revenues by just investing in technology. Because limited brands were operating in digital commerce. In the current scenario, finding an eCommerce development company and listing your products isn’t just enough (though they are important, too!). You need the right marketing tools at your disposal to reach your target audience, personalize shopping experiences, and analyze customer data effectively.
But you don’t need to dedicate your precious time researching different tools as we have already compiled a list of top eCommerce marketing tools. We have provided a list of diverse marketing tools with their features, so you just need to make a choice among them. So, keep scrolling!
Top eCommerce Marketing Tools to Boost Revenues
The global retail eCommerce market is expected to reach $7 trillion by 2025; isn’t it exciting? But these numbers also translate to increased competition in the market and you need to be prepared for the challenges.
You need a multi-channel marketing strategy to address diverse segments of the audience and drive sales. For each marketing channel, there are tools available to streamline the work process and ensure efficient results. Here are some top eCommerce marketing tools for each channel:
eCommerce Email Marketing Tools
To make your online store noticed and bring traffic, you need to make outreach efforts. And what better option is there to reach the audience than using email marketing for an eCommerce store? Here are some tools that can help you with email marketing:
Mailchimp
Mailchimp is an email marketing automation platform that offers tools to craft, send, and analyze email campaigns. Its features help in increasing marketing efficiency and achieving success with personalized emails and automated processes.
Notable Features:
- Create email campaigns: Mailchimp allows you to create and send emails using the drag-and-drop interface.
- Audience segmentation: It offers tools to tailor messages based on customer behavior and preferences.
- Automated campaigns: Email triggers based on user activity can also be set to increase engagement.
- Performance reports: Provides the ability to create detailed reports to track opens, clicks, and conversions.
- Program integration: Mailchimp offers integrations with more than 300 different programs to simplify work and improve performance.
Klaviyo
Klaviyo is next on the list of marketing tools. It is a digital marketing tool that helps eCommerce businesses with email and SMS marketing strategies. It enhances customer relationships through advanced segmentation capabilities, automation, and customized marketing flows.
Notable Features:
- Data integration and storage: It collects and manages customer data to enhance customer segmentation and tailor content.
- Detailed segmentation: Klaviyo lets you create detailed customer segments for effective distribution of communication.
- Email marketing and SMS: Supports creating and distributing messages via email and SMS.
- Marketing campaign automation: It includes in-built automation features that can be customized to specific customer behaviors, such as abandoned cart reminders and post-purchase follow-ups.
- A/B testing: Allows you to customize a campaign by measuring variables such as subject lines and content across segments of your target audience.
- Detailed reports: Evaluate performance and adapt the strategies with detailed reports on campaigns.
Omnisend
Omnisend is also a popular platform for email marketing. It offers many features that help retailers better communicate with customers and increase sales.
Notable Features:
- Web Notifications: Omnisend allows you to send notifications to the customer’s browser directly. This helps in starting immediate interaction and announcing special deals.
- Automation: It automates email and text messages. You can quickly launch campaigns using the built-in eCommerce templates.
- Personalization: Omnisend uses third-party information to enhance personalization. You can segment audiences based on specific behaviors and message preferences.
- Drag and drop email builder: Omnisend Builder lets you quickly create shoppable email marketing campaigns. It offers content blocks to add products, special discount codes, and recommendations to enhance the shopping experience.
eCommerce SEO Tools
eCommerce SEO helps you boost your website’s visibility and organic user engagement. It offers a great return on investment in the long run.
Some tools to watch out for eCommerce SEO are:
Ahrefs
Ahrefs is an SEO tool that offers a range of features to help marketers and eCommerce companies improve the optimization and visibility of their websites.
Notable Features:
- Site Audit: Helps identify SEO issues and optimize the health of your website.
- Backlink analysis: Tracks and analyzes your backlink profile to develop an effective link-building strategy.
- Keyword research: Helps with keyword research for Shopify or any other online store. It also provides insights into keyword rankings and the possibility of developing a content strategy.
- Competitor Analysis: Allows users to compare and track competitors’ SEO activities.
Moz
Next on our list of ecommerce marketing tools is Moz. It is an all-in-one SEO software that helps with SEO strategies. It helps you enhance your website visibility, track rankings, optimize your content to drive more traffic, and outperform your competitors.
Notable Features:
- Link explorer: Analyzes your link profile, domain authority, and spam score.
- Keyword explorer: Researches keywords, analyzes their difficulty, and tracks rankings.
- Rank tracker: Monitor your keyword rankings across search engines and devices.
- Site crawl: Conducts detailed SEO audits to identify issues and opportunities.
- Insights: Provides personalized recommendations to increase organic traffic.
- Campaigns: Provides a unified dashboard to manage your SEO data.
- Moz local: Manages your business listings across different directories to ensure consistency.
- SERP feature tracking: Track various SERP features related to your targeted keywords.
Google Search Console
Google Search Console is a free tool developed by Google that helps website owners, webmasters, and SEO professionals monitor and manage their site’s presence in Google SERPs. It provides a variety of tools to analyze your site’s performance, including tracking search traffic and seeing which searches brought users to your site.
To use GSC, your website must be properly set up and verified, which includes verifying your ownership through Google’s verification process. Simply pasting your site’s URL is not enough to get traffic.
Notable Features:
- Performance reports: These reports show key metrics such as total clicks, impressions, average click-through rate (CTR), and your site’s average position in Google Search.
- URL checker tool: Check the index status of URLs and troubleshoot indexing issues.
- Page indexing report: Shows which pages have been indexed and identifies issues preventing indexing.
- Sitemap report: Allows users to submit sitemaps, track their status, and monitor the number of pages indexed.
- Page experience report: Provides insights into user experience, including Core Web Vitals and mobile usability.
eCommerce CRM Tools
We all know the importance of customer relationship management in eCommerce. The right choice of software can make or break your business.
Give the following CRM tools a try:
HubSpot
HubSpot CRM helps you effectively manage customer relationships. It integrates various sales, marketing, and service functions into a unified system. This makes it easy for companies to track and nurture leads, as well as analyze interactions and performance.
Notable Features:
- Lead management: This feature helps you effectively generate, organize, nurture, qualify, and move leads in the sales funnel.
- Email marketing: It offers tools such as email scheduling, customizable templates, and activity tracking. The Advanced plan offers A/B testing and a large template library.
- Pipeline management: You can create and customize a sales pipeline to reflect your unique sales process.
- CRM reporting: It offers more than 150 in-built sales report templates that can be tailored to suit diverse business needs. Advanced plans may provide more custom reporting.
- Integration options: The platform offers a wide selection of over 1,000 native apps in the marketplace. HubSpot also seamlessly integrates with eCommerce platforms like Shopify and other tools.
Salesforce CRM
Salesforce CRM brings sales, marketing, and customer support on a single platform. It helps you simplify operational processes, improve customer relationships, and increase overall efficiency.
Notable Features:
- Lead management: Salesforce CRM helps you track and manage lead activity and information.
- Pipeline management: It provides tools to monitor your sales pipeline and ensure visibility and control of sales opportunities from start to finish.
- CRM reporting: Provides a range of customizable reports to help you analyze and refine your business processes.
- Campaign management: It establishes an efficient coordination of marketing campaigns across multiple channels and aligns marketing and sales efforts.
- Diverse app integration: It has a huge marketplace with 7,000+ apps that extend the platform’s functionality even more.
Zoho CRM
Zoho CRM is a cloud-based platform that manages customer relationships across sales, marketing, and customer support.
Notable Features:
- Lead management: The platform offers users a variety of tools for lead generation and nurturing. These tools are integrated with various communication methods, such as email and social media. This way, you can target potential customers easily and effectively.
- Social media management: Publish and interact with social media posts directly from CRM to increase engagement and lead capture from platforms like Facebook and LinkedIn.
- AI chatbot: Available in advanced plans, Zia AI (Zoho’s AI chatbot) helps with data analysis, sales forecasting, and more through voice and text commands.
- CRM reports: Zoho CRM includes various reporting tools that provide insights into sales performance and customer behavior.
- CRM dashboards: You can customize dashboards to track different metrics and KPIs. The paid plans support up to 20 components per dashboard.
eCommerce Social Media Management Tools
Social media platforms provide a great way to reach audiences across diverse demographics. By implementing social media marketing in eCommerce, you can build relationships, increase brand loyalty, and gather valuable feedback from the audience.
These tools can help you create a compelling social media marketing strategy for your store:
Buffer
Buffer is a tool that lets you manage your social media content across different channels. It simplifies the scheduling, publishing, and analysis of your social media posts.
Notable Features:
- Publishing and scheduling: It allows you to schedule and publish content on various platforms like Instagram, Twitter, Facebook, LinkedIn, Pinterest, and more. Scheduling tools allow you to set up posts in advance.
- Analytics: Buffer provides tools to track the performance of your posts and provides insights into engagement and reach.
- Campaign management: You can create and manage marketing campaigns and track their success from a central dashboard.
- Team collaboration: Buffer supports team management features, allowing multiple users to create and review posts before they are published.
- Integrations: The platform integrates with other tools, such as Google Analytics and various content creation apps to extend its functionality.
Sprout Social
Sprout Social is a famous social media management tool that helps businesses optimize their social media strategy. It provides tools for planning, analysis, engagement, and team collaboration.
Notable Features:
- Publishing and scheduling: This feature allows you to schedule and publish content across multiple social media platforms from a central dashboard.
- Analytics: The analytical capabilities offer in-depth insights into post performance and audience engagement.
- Collaboration: It offers collaboration features for team members to efficiently create, review, and approve posts.
- Automation: Automates tedious tasks and schedules posts in advance.
- Integration: Sprout Social integrates well with other tools like Google Analytics for better data analysis.
Meta Ads Manager
Meta Ads Manager, a platform by Meta, enables businesses to create, manage, and optimize ad campaigns across Facebook, Messenger, and Instagram. This centralized tool streamlines the process of running multi-platform campaigns, offering a unified interface for efficient campaign management.
Notable Features:
- Cross-platform campaign management: Seamlessly run ads across multiple Meta-owned platforms.
- Audience overlap analysis: Identify and manage overlapping audiences among different campaigns.
- Advanced targeting options: Reach specific demographics, interests, and behaviors with precision.
- Performance analytics: Gain insights into campaign effectiveness and optimize strategies accordingly.
- Retargeting capabilities: Re-engage prospects who have previously interacted with your brand’s digital presence.
FAQs on eCommerce Marketing Tools
How can I choose the right ecommerce marketing tools for my business?
Selecting the right eCommerce marketing tools depends on your specific needs and goals. Start by identifying your key objectives, such as increasing traffic, conversions, or customer retention. Research tools that align with these goals and compare features, pricing, and user reviews. Consider factors like integration capabilities with your existing systems, scalability, and ease of use. Don’t hesitate to try free trials or demos before committing. Remember, a combination of tools may be necessary to cover all aspects of your marketing strategy.
What are the biggest challenges in ecommerce marketing today?
The eCommerce landscape is constantly evolving, presenting several challenges. One major hurdle is standing out in a saturated market, requiring innovative strategies to capture consumer attention. Another challenge is adapting to rapidly changing consumer behaviors and preferences, especially in the mobile-first era. Data privacy concerns and regulations like GDPR also complicate targeted marketing efforts. Additionally, maintaining a seamless omnichannel experience across various platforms and devices can be daunting. Lastly, keeping up with emerging technologies and platforms while ensuring ROI remains a constant challenge for marketers.
What key metrics should I focus on when analyzing my ecommerce marketing results?
When analyzing eCommerce marketing results, focus on metrics directly impacting your bottom line. Conversion rate is crucial, showing the percentage of visitors who make a purchase. Customer Acquisition Cost (CAC) helps determine the efficiency of your marketing spend. Average Order Value (AOV) and Customer Lifetime Value (CLV) provide insights into customer behavior and long-term profitability. Website traffic and engagement metrics like bounce rate and time on site are also important. Don’t forget to track cart abandonment rate and email marketing metrics such as open rates and click-through rates.
Conclusion
As the eCommerce market progresses, your brand should also evolve to keep pace with others. While a high-quality product offers great value to the customers, a strong marketing strategy ensures it reaches the right audience at the right time.
To streamline your marketing tasks and boost efficiency, the above-listed eCommerce marketing tools can help a lot. So start exploring them today and pick the best ones that fit your budget and needs.
If you further need help with growing your eCommerce store, you can contact us!
