eCommerce Replatforming Guide: A comprehensive checklist
eCommerce replatforming is key for online businesses’ success. It’s a migration of an existing eCommerce platform to a new one, with improved functionality and user experience. This helps businesses stay competitive in the ever-changing digital world.
Replatforming is important for adapting to changing market trends. As technology advances and new standards arise, companies must adapt their platforms. Replatforming provides them with the latest tech and caters to customers’ needs.
Upgrading the platform increases speed, navigation, and responsiveness, resulting in better customer experiences and higher satisfaction rates. This leads to more conversions and business success.
Let’s say you have an eCommerce website, but it isn’t working as well as you would have hoped. Maybe there are some issues. Or, the eCommerce platform is not meant to handle the ever-evolving digital landscape. Either way, the eCommerce developers will have a critical question to consider: Is it time for a change?
As I said, the eCommerce landscape is constantly evolving, and new technologies and platforms are emerging all the time. So you need your eStore to evolve as necessary. In that case, eCommerce replatforming can help you keep up with the latest trends and ensure that your business is well-positioned for success in the future.
I hope you will find this blog to be a valuable resource for your ecommerce replatforming journey.
So let’s begin this guide with what eCommerce replatforming is.
What is eCommerce Replatforming?
eCommerce replatforming is the process of migrating an online business from one platform to another. It’s done to improve functionality and user experience and to keep up with market trends. The chosen platform should offer flexibility, scalability, intuitive navigation, seamless integration, and mobile-friendly design.
Careful planning and preparation is essential for a successful journey. Allot enough time for testing and quality assurance. Communicate regularly with stakeholders and make decisions quickly.
Optimize SEO during replatforming. Use redirects from old URLs to new ones. Do keyword research and include relevant words in product descriptions, titles, and meta tags.
Integrate third-party applications like CRM systems or social media plugins. Customize transactional emails with personalization elements for a personalized shopping experience. This fosters customer loyalty.
eCommerce replatforming can be a little complex if you’re not comfortable with the technical aspects of the process. So if you want to migrate your eStore from one platform to another, I suggest you consult with an eCommerce development company.
But you have to wonder what might be the reason behind the need for eCommerce replatforming. Well, let’s see.
What are the Reasons for eCommerce Replatforming?
To address reasons for eCommerce replatforming, delve into the issues with outdated technology, lack of scalability, and poor user experience. Explore the impact of these challenges on businesses and the potential solutions they seek through replatforming.
Are you encountering compatibility issues on your eCommerce website? Outdated tech can cause ’em. Inefficient workflows, system crashes and limited integration capabilities are just a few of the consequences.
Similarly, older systems can lack the security features to protect customer data. This makes cyber-attacks and data breaches more likely, resulting in reputational damage and even legal action.
Not to mention, they have limited capacity to handle increased website traffic, new features or higher transaction volumes. Plus, they’re not designed for modern user expectations such as fast load times, mobile responsiveness or intuitive navigation.
So what can you do?
Upgrade existing systems. Investing in upgrades can be cheaper than a complete eCommerce replatforming. Upgrades may include software updates, hardware enhancements or cloud-based solutions.
Adopt modern platforms. These offer robust features like enhanced security, integrations with third-party apps, scalability and optimized user experiences.
Embrace mobile commerce. Build responsive websites or develop dedicated mobile apps to provide seamless shopping on any device.
By upgrading or adopting modern tech, businesses can overcome the limitations of outdated systems. They can boost security, scalability and user experience, leading to increased customer satisfaction, improved conversion rates and higher revenue.
Lack of Scalability
Let’s look at a few scenarios.
Struggling to cope with high amounts of website visitors?
Having difficulty managing large product catalogs?
Unable to process lots of transactions quickly?
Struggling to keep up with future growth and market trends?
If you’re encountering these issues on your eStore website, scalability might be the reason behind it. Scalability issues can arise when you can’t optimize website performance or don’t have sufficient support for integrating new features.
Pro Tip: When choosing an eCommerce platform, make scalability a top priority. That’ll guarantee success in the long run and make expanding easier.
Poor User Experience
Businesses often choose to replatform eCommerce sites. By doing this, they can upgrade user experience and make online shopping smooth. This means faster loading speed, easy checkout, and compatible design on all devices.
New features can also be added with eCommerce replatforming. For instance, customers’ browsing history can be used to recommend products. Advanced search filters make it simpler for customers to find what they need, resulting in better satisfaction.
Tip: Test out the new platform with real users before launching. It can help identify problems and make the transition easier for customers.
Benefits of eCommerce Replatforming
eCommerce replatforming can be an excellent way to achieve improved performance and speed, enhanced functionality and customization options, and seamless integration with third-party systems.
So consider upgrading your online store and optimizing its operations with eCommerce replatforming.
Improved Performance and Speed
Upgrading your infrastructure through eCommerce replatforming helps businesses handle bigger amounts of traffic and transactions. It also optimizes loading times, by using advanced coding and the latest tech. That makes browsing experiences faster for customers.
It also improves the scalability. Replatforming gives the option to choose a platform with great scalability, so you can cope with sudden increases in website traffic without issues.
Plus, databases can be managed better. An upgraded platform makes it easier to retrieve information and integrate with other systems. Server response time is also improved. New eCommerce platforms often come with better server configurations, giving faster response times and smoother performance.
The checkout process is also streamlined. Re-platforming lets businesses integrate payment gateways and remove any unnecessary steps. This leads to quicker transactions and lower cart abandonment.
Advanced security, mobile responsiveness and better SEO capabilities are all benefits of picking the right eCommerce platform during re-platforming.
Pro Tip: Before re-platforming, analyze your business requirements and select a platform that fits your goals. Also, consider getting advice from experts, to make the complex process go more smoothly.
Enhanced Functionality and Customization Options
Among the many advantages of eCommerce replatforming, you have a boost in functionality and customization options, which unlocks a range of possibilities.
Enhanced functionality makes it simpler for customers to browse and find products. For example, search filters, menus and galleries make the user experience better.
Moreover, customization helps build a unique brand identity and stand out from competitors. Businesses can tailor websites with visuals, messaging and designs. This connects with customers, driving loyalty and conversions.
Plus, replatforming opens up the door for integrations. Businesses can add third-party tools, like customer relationship management systems or analytics platforms. Also, there are other features, such as scalability, security and improved technical performance.
Let me explain it to you in a way that will be enticing. You may go for eCommerce replatforming with product recommendations and behavior analysis. That may help increase the sales considerably, making the eCommerce replatforming a wise move.
Seamless Integration with Third-party Systems
eCommerce replatforming offers a great advantage in the form of seamless integration with third-party systems. That means businesses can easily connect their online stores to external platforms – such as payment gateways, shipping providers, and inventory management systems.
Let’s look at this advantage of eCommerce replatforming with an informative table.
Securely processes online transactions
Handles shipping logistics
Tracks stock levels and manages inventory
Integrating a payment gateway gives customers trust in the online store. Choosing a reliable shipping provider makes order fulfillment faster. An inventory management system prevents overselling or running out of products. eCommerce store management will also help with your inventory.
When it comes to seamless integration with eCommerce replatforming, consider these suggestions:
Research Integration Options: Evaluate different integration options for each system. Check compatibility, ease of implementation, and ongoing support.
Prioritize Compatibility: Make sure the selected third-party systems are compatible with the ecommerce platform being used for replatforming. See if additional plugins or extensions are needed.
Test Functionality: Before going live, investigate the functionality of each integrated system to make sure everything runs smoothly. Test various purchase scenarios to identify any issues.
These tactics will help businesses improve operations and offer a seamless experience to customers. Third-party system integration provides enhanced functionality, efficiency, and improved customer satisfaction.
So considering there are so many benefits of eCommerce replatforming, how do you go about it?
Successful eCommerce Replatforming Checklist
Replatforming your eCommerce store is a process that needs to be handled delicately. You’ll begin by assessing your current platform, followed by defining your requirements and goals. Then, conduct thorough research to choose a new platform that suits your needs.
Ensure smooth data migration and integration, and finally, focus on design and customization. Each step plays a crucial role in ensuring a successful eCommerce replatforming checklist.
Assess the Current Platform
Evaluating the existing platform is a must-do to get a successful replatforming for an eCommerce site. This requires looking into its performance, functionality, and scalability to decide if it is fit for the future.
Analyzing the platform properly means considering different elements. These are its stability and reliability, peak traffic handling ability, integration capacity with other systems, user experience, security features, customization options, and mobile device support.
Here are the key elements to be discussed when assessing the current platform:
Check website speed and responsiveness to guarantee optimal customer experience.
Check if the platform can manage increasing demands without compromising performance.
Check the features and functionality provided by the current platform.
Examine if it allows easy integration with third-party applications or systems.
Think about ease of use, navigation, and overall satisfaction for customers visiting the site.
Inspect security measures implemented to protect sensitive customer data.
It may seem overwhelming to inspect such a variety of elements of your present platform. But it will help detect any limits or gaps that need to be fixed during replatforming.
By doing a thorough assessment of your current eCommerce platform at the start of the replatforming process, you can make a strong foundation for a successful transition to a new and improved frame that fulfills your business’s changing needs.
Define Requirements and Goals
Defining requirements and goals is key to successful eCommerce replatforming. Consider these important elements:
Business Objectives: Outline objectives, e.g. increasing sales, improving customer experience, or entering new markets.
Functional Requirements: Define features and functionalities needed from the new eCommerce platform, such as inventory management, payment gateways, etc.
Technical Considerations: Evaluate hosting options, data migration strategies, scalability requirements, and compatibility with existing systems.
User Experience: Understand customer interaction with your current website and identify areas to improve.
Analytics & Reporting: Determine data to capture for effective analysis and reporting.
This step of eCommerce replatforming will help ensure a focused approach and smooth transition and your venture will be successful.
Research and Choose a New Platform
Make sure you go further than the basic features when selecting a new platform for your eCommerce store. For example, if yours is a multi-vendor marketplace, make sure you choose the best B2B eCommerce platform available.
Here’s what you should look at when choosing a new home for your eStore during the eCommerce replatforming.
Compatibility with your target functionality.
Scalability and customization options.
Integration With Payment Gateways & Shipping Providers
Security Features & Data Protection
Other than that, make sure the platform can handle larger inventories and complex product catalogs. Also, compare multiple platforms and choose one that suits your requirements the best.
Data Migration and Integration
After you have assessed the competitors, defined your requirements, and chosen the new platform for eCommerce replatforming, the next step is data migration and integration.
Here are the key parts of this process.
Matching present data fields to same fields in the new system
Making sure data is accurate and consistent by removing duplicates, errors, and outdated info
Confirming the correctness of migrated data through tests and checks
Data migration tools
Using unique tools for safe and quick transfer of large data volumes
Connecting the new eCommerce platform with other systems such as CRM, ERP, payment gateways, etc.
Besides, consider extra factors like API compatibility, data security measures, and a smooth changeover for customers and stakeholders.
This step is significant beyond belief. Let’s say your current website has thousands of products with complex features, customer profiles, order history, and inventory records across different systems. Then you will need to carefully map and validate the data to ensure everything is replatformed with any problems. That ensures minimal downtime and great customer satisfaction.
Design and Customization
Another key step in the eCommerce replatforming, design and customization requires some key elements, as we have mentioned below.
For the User Interface, we focus on visuals that are pleasing and intuitive. This includes color schemes, typography, and layout; all for seamless navigation.
Brand Identity is also important; your logo, brand colors, and visual elements must be consistent throughout the site.
Responsive Design is another must – your platform must adapt to different screen sizes. This is especially important with mobile shopping rising in popularity.
Personalization is great, too. Dynamic content, targeted recommendations, and personalized product suggestions based on customer behavior and preferences are all great ideas.
Other aspects to consider are site speed optimization, accessibility standards compliance, and search engine optimization (SEO).
Pro Tip: Do user testing at different stages of development to identify usability issues or areas for improvement before launching your eCommerce platform.
What are the Challenges and Considerations in eCommerce Replatforming?
To ensure the best eCommerce replatforming, you have to take care of some challenges and considerations. Some of them are budget and resource allocation, handling SEO and website traffic implications, and managing disruption to the business during the transition. Let’s look at them one-by-one.
Budget and Resource Allocation
Budgeting and allocating resources for an eCommerce replatforming project is critical. This step involves finding the money needed plus assigning human and technical resources needed for a successful transition. To explain this, let’s look at a practical example:
Required Final Resources
Required Human Resources
Required Technical Resources
1 project manager, 1 business analyst
2 developers, 1 UX designer
Development environment, APIs
3 QA testers
Testing tools, staging environment
1 system administrator
Production server hosting
When budgeting and allocating resources, other factors, like unforeseen allocations during eCommerce replatforming, should be taken into account as well. A clear plan is needed to use resources wisely and effectively in each stage of the project.
By following proper budgeting and resource allocation practices, businesses can reduce any risks and have a successful eCommerce replatforming experience.
SEO and Website Traffic Implications
Analyzing SEO & website traffic in relation to eCommerce replatforming is a must. It’s essential for a successful transition. Let’s explore the implications! Refer to the table below:
Organic search ranking
Changes to URLs, site structure or metadata must be handled carefully. This is to avoid losing organic visibility & negatively affecting website traffic.
The process could disrupt crawlers’ ability to index the website & lead to temporary drops in organic search visibility.
Proper redirects must be set up to maintain SEO equity. Otherwise, broken links & loss of traffic from external sources may occur.
Site speed & user experience
Site speed is key for both SEO rankings & user experience. Optimizing page load times, minimizing code bloat & ensuring smooth navigation during replatforming enhances both organic visibility & user engagement, & positively impacts conversion rates.
Other factors, such as localization, must be considered too. Replatforming offers an opportunity to optimize content for specific regions or countries. This enhances organic visibility & drives relevant traffic.
In the past, eCommerce replatforming was mostly about migrating from one platform to another, while preserving the existing site structure & content. Now, due to tech advancements & changing market demands, it’s become a complex process. Replatforming now includes a comprehensive overhaul of the website’s structure, user experience & SEO strategies.
Disruption to the Business During the Transition
Transitioning an eCommerce platform may bring disruptions to a business. Thus, there are several challenges to look out for:
Resource Allocation: Extra resources, such as personnel, time, and finances, may be needed for the replatforming process. These resources must not disrupt regular business operations.
Training and Familiarization: New systems and technologies may have to be adopted. Training is necessary for employees to become familiar, which could temporarily disrupt workflow.
Data Migration: Moving data from one platform to another could cause compatibility issues, impacting customer experience and business processes.
Website Downtime: Temporarily taking the website offline or reducing its functionality could reduce customer engagement.
Integration Challenges: Integrating third-party systems can present technical issues, resulting in disruptions.
Therefore, businesses must communicate with customers and stakeholders during this transition. Setting expectations and providing support will help reduce impacts.
I recall a major retailer’s transition from one online store system to another is a case in point. Glitches during checkout caused customer frustration. This led to a decline in sales and customer satisfaction. However, the retailer quickly addressed these issues and kept customers informed.
So if you are trying to replatform your eStore but aren’t comfortable with the process, get in touch with a dedicated eCommerce development agency. Their experts will help you out.
FAQs about eCommerce Replatforming
Q1. Why would a business consider eCommerce replatforming?
There are various reasons why a business may consider replatforming. This includes outdated technology, limited functionality, scalability issues, poor user experience, or the desire to integrate with new tools or services.
Q2. How long does an eCommerce replatforming process typically take?
The duration of an eCommerce replatforming process varies depending on various factors such as the complexity of the online store, amount of data to migrate, customizations required, and the availability of resources. It can range from a few weeks to several months.
Q3. How can an eCommerce business ensure a smooth replatforming process?
To ensure a smooth replatforming process, it is essential to plan meticulously, including a comprehensive analysis of the current platform. Then set clear goals and requirements, conduct thorough testing, and communicate effectively with the development team and stakeholders.
The importance of eCommerce replatforming lies in its ability to enhance customer experience and adapt to evolving market trends. You may replatform an eCommerce website if you’re trying to scale up the website and stand tall with the competition and improve the performance and responsiveness, along with satisfaction and conversion rates.
But giving your business a makeover with eCommerce replatforming is a significant choice that needs much thought. Here are the key points to note:
Figure out what your current system lacks and find the particular issues you want to fix with replatforming.
Look into and choose a new platform that matches your business’s objectives, scalability, and desired features.
Construct a thorough migration plan which includes data transfer, design customization, and integration of third-party tools.
During the transition, focus on user experience by making sure navigation is uninterrupted, design is responsive, and performance is optimized.
So if you have any doubts regarding the eCommerce replatforming checklist or want to implement it in your store, contact our experts today!
John Niles, a dedicated Technical Consultant at BrainSpate since 2023, specializes in eCommerce. With a global perspective, he crafts insightful content on cutting-edge web development technologies, enriching the digital commerce landscape.
Leave a comment
Develop Your eCommerce Store with Us!
It is just a tap away! Experience our eCommerce development expertise. Our talented team delivers projects on time, using advanced techniques. Stay connected to achieve seamless business objectives.