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Shopify Plus Development for Infinity Jewelry's Fine Jewelry Store

Infinity Jewelry sells duty-free diamonds and fine jewelry out of five cruise-port stores. A lot of its online orders start the same way: a conversation at a counter in Nassau or Old San Juan. Those buyers have already talked to someone in person, so the website has to meet the same standard. BrainSpate built a Shopify Plus setup with a tailored checkout and Flow automation behind it, cutting down the time the team spends fixing orders instead of selling.

Client Overview

Infinity Jewelry is family-owned and started in honor of a mother and father (the interlocking diamonds in the logo are a nod to that). It runs five stores now, across cruise ports in Alaska, Puerto Rico, and the Caribbean, selling duty-free diamonds, gemstone and gold jewelry, and watches.

The online store carries that same range: $99 gold-plated studs on one end, diamond hoops close to $9,000 on the other. Those are two different shoppers, and the site had to treat them differently without someone reviewing every order by hand. BrainSpate’s Shopify Plus development built the environment around checkout customization, order automation, accurate inventory across locations, and strong storefront performance during peak season.

Key Challenges

Online sales were growing alongside five physical stores, and the existing setup was starting to strain. Inventory sat in too many places at once: five stores plus the website meant a piece could show as available online after it had already been sold in-store.

Checkout was another issue. A $99 pair of studs and a $9,000 pair of diamond hoops went through the same flow, with the same shipping and payment options, and high-value orders needed a manual check in inboxes and spreadsheets before anything shipped.

Pre-orders added more manual work. Sold-out pieces went on pre-order, and tracking them took constant follow-up, while ring sizes and gift notes were often sorted out over email after the order had already been placed.

Traffic was also tied to the cruise calendar, with ships docking and the site going from busy to quiet in the same day, so performance needed to hold up during peak periods. The goal was a store that could handle high-value orders with care and reduce manual work, without changing what customers already liked about buying from Infinity through Jewelry eCommerce development.

Solutions

BrainSpate developed the Shopify Plus setup around how Infinity actually sells: high-ticket, gift-heavy, and seasonal.

Audited the existing store setup, checkout flow, and manual review process to identify automation and customization priorities.
Customized the checkout with Shopify’s checkout extensibility so premium orders get the right options while smaller orders stay quick.
Set up shipping and payment rules with Shopify Functions, based on cart value and product type.
Built Shopify Flow automations that tag high-value orders and flag them for review before fulfillment.
Automated the pre-order process for sold-out pieces, including order tagging and customer notifications aligned with the store’s pre-order policy.
Synced inventory across five physical stores and the online store to keep product availability consistent.
Moved ring size and gift note prompts earlier in the buying flow to reduce post-order email follow-up.
Tuned storefront speed and the mobile experience ahead of peak cruise periods.

Key features

The Shopify Plus development delivered the following features to support high-value orders and a smoother buying experience.

Shopify Plus storefront
Checkout rules based on order value
Shopify Flow order automation
High-value order flagging
Pre-order workflow automation
Multi-location inventory sync
Ring size and gift note prompts
Peak-season performance tuning
Mobile-optimized shopping experience
Order testing across purchase scenarios

Project in Figures

5
Months Duration

840
Estimated Man Hours

4
Team Size

Applied
Technologies

More Screens

Browse the storefront, the value-based checkout, and the Flow automations built for Infinity Jewelry.

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