
Sonxplus Rimouski sells consumer electronics and tech products online, and the business has been around for a while. As it grew, the team needed a Shopify Plus setup that could handle more traffic, reduce manual work, and give them more control over the shopping experience.
They wanted to spend less time on manual tasks and shape the purchasing experience around how they actually sell, all without disrupting existing customers. BrainSpate planned and delivered the Shopify Plus development, focusing on checkout customization, workflow automation, day-to-day efficiency, and scalability.
As Sonxplus Rimouski’s business grew, its setup had to cope with more visitors and more orders. It’s a familiar strain in electronics eCommerce development, where product catalogs and order volumes tend to scale fast. Peak shopping periods put real pressure on both the storefront and the backend, so the store needed infrastructure that could stay fast and reliable when it mattered most.
The daily workload was growing too. Manual tasks piled up alongside orders and customer activity, and repetitive order and promotion workflows ate time the team needed elsewhere. As orders got more complex, fixing those workflows became a priority.
Checkout was the third problem. The old setup made it hard to shape the purchasing experience around the business’s needs, so the team was working around it. They needed a checkout they could actually adapt.
The goal was to use Shopify Plus to build a store that scales, automates the busywork, and stays flexible, while keeping the customer experience customers already knew.
BrainSpate’s Shopify Plus approach focused on three things: a customized checkout, automated workflows, and scalable store operations.



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